TikTok Tips & Strategies

How to Add Text on TikTok Videos at Different Times

By Spencer Lanoue
October 31, 2025

Adding text boxes to your TikTok videos that pop up and disappear at exactly the right moment is a fantastic way to tell a better story, keep your audience hooked, and make your content more engaging. This guide provides a straightforward walkthrough on how to control the timing of a single text box and how to layer multiple text boxes throughout your video, giving you precise control over your final edit.

Why Timing Your Text Matters on TikTok

In the fast-paced world of short-form video, every second counts. Strategically timed text does more than just add information, it transforms your video from a passive viewing experience into an active and engaging one. When text appears and disappears in sync with your video's audio and visuals, it acts as a powerful storytelling tool.

Consider these benefits:

  • Better Storytelling: You can create a narrative arc, revealing parts of a story one by one. This is perfect for "story time" videos, tutorials, or revealing a surprise.
  • Increased Engagement: Popping text keeps the viewer's eyes moving and their brains active. It turns a simple video into a dynamic presentation, encouraging them to watch until the end to see what comes next.
  • Emphasizing Key Points: Use timed text to highlight a joke's punchline, a crucial step in a DIY tutorial, or a shocking statistic. This ensures your most important messages don't get lost.
  • Building Suspense: Phrases like "Wait for it…" or a countdown can build anticipation and curiosity, making viewers much more likely to watch the entire video.
  • Improved Accessibility: For viewers who watch without sound, timed text can provide necessary context or act as captions, making your content understandable and accessible to a wider audience.

Mastering this simple editing trick is one of the easiest ways to level up your content and make your videos look more polished and professional.

The Basics: How to Add Your First Text Box

Before you can make text appear at different times, you need to understand the fundamentals of adding text to a video. If you're already comfortable with this, you can skip to the next section. If not, here's a quick refresher.

Follow these simple steps to add a single text element:

  1. Record or Upload Your Video: Open TikTok and either film a new video using the red record button or upload a pre-recorded clip from your camera roll by tapping "Upload".
  2. Enter the Editing Screen: Once your video is ready, tap the red checkmark or "Next" to move to the main editing interface.
  3. Add Your Text: On the right-hand side of the screen, you’ll see a collection of editing icons. Tap the "Text" icon, which looks like "Aa".
  4. Type and Customize: A text entry box will appear. Type what you want to say. From here, you can customize its appearance:
    • Font: Choose from various fonts to match your video's vibe.
    • Color: Select a color for your text. Tap a color multiple times to cycle through shades.
    • Highlight/Background: Tap the "A" icon on the left to add a solid, semi-transparent, or outlined background to your text, helping it stand out against a busy background.
    • Alignment: Use the alignment icon to make your text left-aligned, centered, or right-aligned.
  5. Position the Text: Tap "Done" in the top right corner. You can now use your finger to drag the text box anywhere on the screen. Pinch to resize it or rotate it.

Now you have a static piece of text that will remain on the screen for the entire duration of your video. In the next step, we'll learn how to control its timing.

How to Make Text Appear and Disappear at Different Times

This is the core technique for timing your text. Once you've added your text using the steps above, you can set its duration so it only shows up for a specific part of your video.

Here’s the step-by-step process:

Step 1: Add Your Text and Tap "Set Duration"

After you've styled and positioned your text, tap on the text box on your screen. A small menu will pop up with a few options. Tap on “Set duration”. It often appears with a small clock icon.

Step 2: Use the Timeline Editor

Tapping "Set duration" opens the video timeline at the bottom of the screen. This is where you gain control over the timing. This interface has two key parts:

  • The Video Track: The top bar with thumbnails is your full video clip.
  • The Text Duration Slider: Below the video track is a red slider representing the duration of the text you selected. The part of the video covered by the red bar is when your text will be visible.

Step 3: Adjust the Start and End Times

To change when the text appears and disappears, simply drag the handles on either end of the red slider.

  • Drag the left handle to adjust the start time (when the text first pops up).
  • Drag the right handle to adjust the end time (when the text vanishes).

As you drag, you can see a preview of the video in the main window, helping you to perfectly sync the text with an action, sound, or word. You can also adjust the default text length to be incredibly short for a quick flash effect or stretch it across most of the video.

Step 4: Save and Preview

Once you're happy with the timing, tap the red checkmark at the bottom right of the timeline editor. Play your video back to see the effect in action. Your text should now appear and disappear exactly when you set it to.

If the timing isn’t quite right, just tap the text box again and select "Set duration" to readjust it.

Go Pro: Layering Multiple Text Boxes with Different Timings

One timed text box is useful, but the real creative power comes from layering multiple text boxes, each with its own unique timing. This is how you can create line-by-line dialogue, break down steps for a tutorial, or make a dynamic lyric video.

The process is simple - you just repeat the steps for each new piece of text.

  1. Set the Duration for Your First Text: Follow the steps in the previous section to add and time your first piece of text.
  2. Add a Second Text Box: With your first text's timing set, tap the "Text" (Aa) icon on the right side menu again. This will create a completely new, independent text box.
  3. Style and Position the New Text: Type your new message, choose its font and color, and place it where you want it on the screen. It can be in the same position as the first one or somewhere new.
  4. Set Its Duration: Tap this new text box and select "Set duration." You'll be taken back to the timeline editor. You will now see two duration sliders, one for each text box. Adjust the timing for your second piece of text. You can have them appear at the same time, one after the other, or even have their timings overlap.
  5. Repeat for All Your Text: Keep adding new text boxes and setting their individual durations until you have all the story elements, instructions, or lyrics you need. Each one will get its own slider in the timeline editor, giving you full control over the sequence.

Creative Ideas for Using Timed Text

Now that you know the technique, here are some popular and effective ways to use it to elevate your TikTok content:

1. Step-by-Step Tutorials

Teaching someone a recipe, a workout move, or a craft? Break it down with text. As you demonstrate the first step, have text like "Step 1: Mix the ingredients" appear. As you move to the second step, the first text disappears and "Step 2: Knead the dough" pops up. This makes tutorials incredibly easy to follow.

2. Question and Answer Format

Create intrigue by having a question appear first (e.g., "What's the #1 mistake people make at the gym?"). Let it sit on screen for a moment to make the viewer think, then have it disappear and be replaced by the answer ("Answer: Lifting with their ego, not their muscles").

3. Create a "Typing" or Conversation Effect

Simulate a text message conversation. Have text from one person appear on the left, then have it be replaced by a response on the right. You can add one line at a time to build the conversation and tell a short, compelling story.

4. Sync Text with Music for Lyric Videos

This is a classic. Play a song and have the lyrics appear on screen in perfect time with the music. It’s a great way to showcase a song you love and encourage audience sing-alongs and participation.

5. Highlight and Point Out Details

During a fast-moving video, a viewer might miss the point. Use timed text and an arrow to draw attention to a specific detail at the exact moment it happens. For example, in a funny pet video, you could have an arrow pop up pointing at the cat's hilarious expression with the text "That face!" right as it happens.

Combine this technique with TikTok’s Text-to-Speech feature for extra impact. After typing your text, tap the text box and select the speaking-head icon to have an AI voice read your text aloud as it appears on screen.

Final Thoughts

Learning how to add text at different times on TikTok is a fundamental skill that unlocks a massive amount of creative potential. By timing your text strategically, you can create more engaging tutorials, tell better stories, emphasize key moments, and produce content that feels professional and dynamic, keeping your audience's attention from the first second to the last.

At Postbase, we know that after you’ve perfected an amazing video with perfectly timed text, the next big challenge is planning when and where to post it. We designed our visual content calendar specifically for video-first creators, making it simple to see your whole content strategy at a glance. You can easily schedule your polished TikToks, Reels, and Shorts without the headache, ensuring your best content goes live at the right time, every time.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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