How to Add a Telegram Link to Your Instagram Bio

Putting a Telegram link in your Instagram bio is one of the smartest ways to funnel your audience from a platform you borrow to a community you own. This guide will walk you through exactly how to do it step-by-step, plus share some essential tips to convince your followers to actually click that link and join your channel or group.

Why Your Instagram Bio is Gold for Your Telegram Link

Your Instagram profile is a digital storefront, and the bio link is the front door. It’s the only place on your main mobile profile where followers can click away to another destination, making it incredibly valuable real estate. Using this spot for your Telegram link turns your Instagram followers into engaged community members, which is a massive win for any brand, creator, or business.

Here’s why it works so well:

• It builds a community off-platform. Your Instagram following is amazing, but you’re always at the mercy of the algorithm. When you move followers to Telegram, you build a direct line of communication with them. You own that space and control the conversation, free from algorithmic whims.
• It bypasses the algorithm completely. Every message you send in a Telegram channel is delivered to every member. There's no feed ranking, no shadowbanning - just a direct, unfiltered connection with your audience. For important announcements, flash sales, or timely content, this is a game-changer.
• It’s perfect for exclusive content. Make your Telegram channel feel like a VIP club. Share behind-the-scenes looks, first access to new products, exclusive Q&As, or special discounts that aren't available anywhere else. This gives people a powerful reason to join and stay.
• It fosters deeper connection. Telegram groups, in particular, allow for two-way communication. Your members can chat, share ideas, and connect with each other, creating a true sense of community that's tough to replicate in Instagram comments.

Finding Your Unique Telegram Link

Before you can add your link to Instagram, you need to know where to find it. The process is slightly different depending on whether your channel or group is public or private.

For Public Telegram Channels & Groups

Public channels and groups have a permanent, clean link that anyone can use. Think of it like a public username. This is the easiest and most common type of link to use in your bio.

1. Open Telegram and go to your channel or group.
2. Tap the channel/group name at the top to open its information page.
3. Tap the pencil icon (Edit) in the top right corner.
4. Select "Channel/Group Type."
5. Below the "Public Channel/Group" option, you'll see your permanent link. It will look something like t.me/yourchannelname. Tap to copy it.

This is the link you'll use. It's clean, easy to remember, and gives a professional impression.

A Quick Note on the Link Format

Telegram recently updated to use usernames in links, like t.me/@yourusername, but the classic format without the "@" symbol, t.me/yourusername, still works perfectly and is often cleaner for bio links. Instagram might sometimes prefer the full URL format: https://t.me/yourchannelname. When you paste it, it's best to use the full version to ensure it becomes a clickable hyperlink.

For Private Telegram Channels & Groups

Private channels and groups are invite-only. Instead of a permanent public link, you create unique invite links that you can share.

1. Open Telegram and navigate to your private channel or group.
2. Tap the name at the top to view the info page.
3. Tap the pencil icon to Edit.
4. Select "Invite Links" (for channels) or "Manage Invite Links" (for groups).
5. Tap "Create a New Link." You can customize the link by setting usage limits or an expiration date, but for your Instagram bio, you’ll want one that's permanent.
6. Once created, tap the three dots next to the new link and select "Copy Link." This link will look more complex, like t.me/+aBcDeFg12345.

While this works, a private link can look a bit messy. For an Instagram bio, making your group or channel public is often the better choice for a more professional and trustworthy appearance.

How to Add Your Telegram Link to Your Instagram Bio (Step-by-Step)

You have your link in hand. Now, let’s go put it where everyone can see it.

1. Go to Your Instagram Profile: Open the Instagram app and tap your profile picture in the bottom-right corner to navigate to your profile page.
2. Tap "Edit Profile": This button sits right below your bio and follower count. Tap it to open your profile settings.
3. Find the "Website" Field: Don't make the common mistake of pasting your link directly into the "Bio" section. Text in the bio isn't clickable. You need to use the dedicated "Website" field to create a hyperlink.
4. Paste Your Telegram Link: Tap on the "Website" field and paste the full Telegram URL you copied earlier (e.g., https://t.me/yourbrand).
5. Save Your Changes: Tap "Done" (on iPhone) or the checkmark icon (on Android) in the top-right corner to save everything.
6. Test Your Link: This is a critical final step! Go back to your profile and tap the link yourself. Make sure it correctly opens the Telegram app and takes users to your channel or group.

That's it! Your Telegram link is now live and ready to welcome new community members.

Using a "Link in Bio" Tool If You Need More Than One Link

The biggest downside to Instagram's bio is the one-link limit. What if you want to promote your Telegram channel, your latest YouTube video, and your website? That's where "link in bio" tools come in.

Platforms like Linktree, Beacons, or Later's Linkin.bio allow you to create a simple, mobile-friendly landing page that houses all of your important links. You then put the link to that page in your Instagram bio.

How to Set It Up:

1. Choose a Service: Sign up for a "link in bio" service of your choice. Most offer a robust free plan.
2. Design Your Page: Add your profile picture and customize the colors to match your brand.
3. Add Your Links: Create a new button for each destination. For Telegram, create a button with descriptive text like "Join Our Exclusive Telegram Channel!" or "Chat with Us on Telegram!". Then, paste your t.me link as the destination URL.
4. Organize Your Links: You can add other important links - your website, affiliate links, a signup form for your newsletter, specific product pages, etc. Place your Telegram link near the top to make sure it gets seen.
5. Update Your Instagram Bio: Copy your unique "link in bio" page URL and paste it into the "Website" field on your Instagram profile, just as we did before.

Now, when someone clicks your bio link, they'll see a clean menu of options, with your Telegram channel featured prominently.

7 Pro-Tips to Convince People to Actually Click Your Link

Just having the link in your bio isn't enough. You have to give your followers a compelling reason to leave the comfort of the Instagram app and join you elsewhere. Here's how to do that.

1. Write a Strong Call to Action (CTA) in Your Bio

Tell people what to do and why they should do it. Don't just list your Telegram link, direct them to it with clear, enticing language.

• Instead of: "Check us out on Telegram."
• Try: "First access to drops + discounts happen here 👇"
• Or: "Get my FREE social media checklist in our Telegram! 👇"

2. Use Emojis to Guide the Eye

Your bio text isn't clickable, but you can use it to point down to the one thing that is. Use emojis like a pointing hand (👇), an arrow (➡️), or something thematic like a star (✨) or rocket (🚀) to draw your follower's gaze downward directly to your clickable link.

3. Promote Your Link in ALL Your Content

Acting like your link doesn't exist outside of the bio is a huge missed opportunity. You should be mentioning it everywhere:

• In Reels & Videos: End your videos with a verbal CTA: "For more exclusive tips, join our Telegram community! The link is in my bio."
• In Instagram Stories: Use the "Link" sticker to directly link to your Telegram channel. If you tell a compelling story, you can drive direct clicks without them even needing to visit your profile.
• In Post Captions: "Want the full recipe list? I just dropped it in my Telegram channel. Link in bio to join!" This creates a sense of immediate value.

4. Give an Irresistible Reason to Join

People won't click just because you asked them to. They need a WIIFM ("What's In It For Me?"). Make the value proposition clear and highly desirable.

• Coaches/Consultants: Offer a free guide, checklist, or template that's exclusively available to Telegram members.
• E-commerce Brands: Provide member-only discount codes, early access to sales, or a heads-up on restocks.
• Creators: Share behind-the-scenes content, host live Q&A sessions, or run polls to let them influence your next video.

5. Pin a Promotional Post

Use Instagram's "Pin to Your Profile" feature to keep a post about your Telegram channel at the top of your grid. This post can introduce the channel, explain the benefits of joining, and end with a big, bold reminder to "click the link in our bio!"

6. Test Different Calls To Action

Don't be afraid to switch up the language in your bio every few weeks. One week, focus on your free e-book. The next, highlight a special discount. Watch your Telegram member analytics to see which CTAs drive the most new members. Treat your bio like any other marketing copy and optimize it.

7. Craft a Great Welcome Experience

What happens *after* they click and join? Don’t leave them hanging in an empty, silent channel. Have a pinned welcome message waiting for new members. This message can lay out the rules, explain what kind of content they can expect, and perhaps link to your most valuable resources to get them engaged immediately.

Final Thoughts

Connecting your Instagram audience to a dedicated Telegram community is one of the best moves you can make to build a lasting brand. By strategically placing your link in your bio and consistently giving people a reason to click, you create a powerful funnel that turns passive followers into your most dedicated fans.

Managing all of this content - from planning Reels that promote your channel to writing captions and engaging with comments - can get overwhelming fast. At Postbase, we built a tool specifically to simplify this process. Our visual calendar helps you plan out exactly when you'll promote your Telegram link, and our scheduling tools let you set up all your posts, Reels, and Stories across every platform at once. It helps you build that all-important community without the chaos of constant app-switching.