How to Add Team Members to a Facebook Business Page

Bringing team members onto your Facebook Business Page is one of the best ways to scale your social media efforts, but giving them access can feel a little intimidating. This guide walks you through exactly how to add people to your Page securely, what each role means, and the best practices for managing your team's permissions as you grow.

Why Bother Adding Team Members the Official Way?

It can be tempting to just share your password with a virtual assistant or a new marketing hire, but that’s a recipe for security headaches. Properly adding team members to your Business Page solves several problems at once:

• It's Secure: You never have to hand out your personal login details. Team members access the Page through their own Facebook accounts, and you can remove their access instantly without changing your password.
• It Creates Accountability: When team members are assigned specific roles, you can see who posted what and when. This is great for tracking performance and coordinating campaign efforts.
• It's Scalable: As your team grows, you can easily add contractors, agencies, or new employees with specific permissions, giving them only the level of access they need to do their jobs. No more, no less.
• It Protects Your Account: If a team member leaves the company, you can remove their access in two clicks. If you shared your login, you'd have to change your password and pray they hadn't saved it somewhere.

First, Understanding the Different Facebook Page Roles

Before you start adding people, you need to know what kind of access you want to give them. Facebook calls these "Page Roles." Meta has also started rolling out task-based access within its Business Suite dashboards, which is even more granular. The golden rule is the principle of least privilege: grant someone only the minimum access they need to perform their duties. Don't give admin access to someone who only needs to respond to comments.

Here’s a breakdown of the classic roles you'll encounter:

Admin

An admin has the highest level of permission. They're the page owners and have complete control. Think of this as the master key to your Page.

What they can do:

• Do everything else the other roles can do.
• Manage page roles and settings (add, remove, and change permissions for anyone, including other admins).
• Edit the page and add apps.
• Create and delete posts as the Page.
• Respond to and delete comments and messages.
• Run ads.
• View Page Insights (analytics).

Who this is for: Business owners, founding partners, and maybe a director-level marketing lead. This role should be reserved for only the most trusted individuals.

Editor

The editor role is perfect for your day-to-day social media managers or content creators. They can manage all aspects of the content without being able to change fundamental page settings or manage team permissions.

What they can do:

• Edit the page and add apps.
• Create and delete posts as the Page.
• Respond to and delete comments and messages.
• Run ads.
• View Page Insights.

What they can't do:

• Theycannot manage page roles and settings. Only an Admin can do that.

Who this is for: Your social media manager, content marketing specialist, or the main person responsible for your content calendar.

Moderator

The moderator is your community manager. Their job is to engage with your audience, answer questions, and keep the comment sections healthy. They cannot create content for the page.

What they can do:

• Respond to comments on the Page.
• Send messages as the Page.
• Remove comments and ban people from the page.
• Run ads.
• View Page Insights.

What they can't do:

• They cannot create or publish original posts as the Page.

Who this is for: Community managers, customer service agents, or a virtual assistant focused solely on audience engagement.

Advertiser

As the name suggests, this role is specifically for anyone managing your Facebook ad campaigns. They can create ads and see how well they're performing but can't publish organic content or engage as the Page.

What they can do:

• Create ads, promotions, or boosted posts.
• View Page Insights.

What they can't do:

• They cannot publish organic posts, respond to comments, or manage page settings.

Who this is for: A digital advertising specialist, an external ads agency, or a marketing team member focused on paid media.

Analyst

The analyst role is read-only. This person can see all your Page performance data but cannot interact with or change anything on the page itself.

What they can do:

• View Page Insights (analytics) and see which admin posted what.

What they can't do:

• They cannot publish, comment, or edit anything.

Who this is for: Stakeholders, executives, or data analysts who need to report on performance but are not involved in the day-to-day management.

How to Add Team Members to Your Facebook Page: A Step-by-Step Guide

Facebook’s interface can sometimes change, and you might see a slightly different layout depending on whether you're using the "Classic Pages" experience or the "New Pages Experience" via Meta Business Suite. We’ll cover both methods.

Method 1: Using Meta Business Suite (The New Pages Experience)

This is quickly becoming the standard way to manage your Facebook Page and is the workflow Meta is pushing everyone towards. It’s a bit more powerful because it allows you to assign access to multiple assets (like an Instagram account or Ad Account) at once.

1. Go to Meta Business Suite: Navigate to business.facebook.com and select the correct Business Account for your Page.
2. Find the Settings Menu: In the bottom left-hand corner, click on the Settings icon (it looks like a gear).
3. Go to "People": In the settings menu that appears, click on People. This is where you manage everyone who has access to your business assets.
4. Add People: Click the blue "Add people" button in the top right. A dialogue box will pop up.
5. Enter Their Email: Type the work email address of the person you want to invite. Do not use their personal email if possible, keeping it professional is a best practice. Click Next.
6. Assign Business Assets: Here you select which assets you’re granting them access to. Select your Facebook Page from the list.
7. Grant Task-Based Access: This is where things get granular. Toggle on the permissions you want them to have. You can grant access to "Content" (creating posts, commenting), "Messages," "Community Activity," "Ads," or "Insights." If you want to give them full control over just this page asset, you can toggle the "Full control" option.
8. Click Next & Send Invitation: Review the summary of the access you are granting and then send the invitation. The person will receive an email prompting them to accept the invitation and set up their access. Their status will show as "Pending" until they've officially accepted.

Method 2: Directly on the Page (For Classic Pages)

If you're still using Facebook's traditional "Classic Page" setup or just prefer operating directly from your Page, this tried-and-true method still works.

1. Navigate to Your Page: Go directly to the Facebook Business Page you want to add someone to.
2. Go to Settings: On the left-hand menu, scroll down and click on Settings.
3. Select Page Roles: In the Settings menu, click on Page Roles.
4. Assign a New Page Role: Look for the box labeled "Assign a New Page Role." Start typing the person’s name (if you are Facebook friends with them) or their Facebook-associated email address. Their profile should pop up.
5. Select the Role: Beside the name, use the dropdown menu to select the appropriate role (e.g., Editor, Moderator, Analyst).
6. Click "Add": After selecting the role, click the Add button.
7. Enter Your Password: As a security measure, Facebook will ask you to re-enter your password to confirm the change.

The invited person will receive a notification on Facebook that they have been invited to become an Admin, Moderator, etc., for your page. They must accept this invitation before they can start working. You can see pending invitations at the bottom of the "Page Roles" section.

Pro Tips for Managing Your Team's Access

Once your team is in place, follow these best practices to keep your page running smoothly and securely.

• Conduct Regular Audits: Once every quarter, go into your Page Roles or People settings and review who has access. Remove anyone who is no longer working with you, including former employees, freelancers, or agencies.
• Establish a Communication Protocol: To avoid duplicate replies or awkward post timing, set up a communication system. Whether it's a Slack channel, a team chat, or a project management tool, make sure your team knows who is responsible for posting what and when.
• Use Task-Based Access: Take advantage of Meta’s granular permissions. If someone *only* needs to analyze data, just give them access to Insights. This minimizes risk and keeps your page functions separate.

Final Thoughts

Granting and managing page access is a fundamental skill for growing brands on social media. By using Facebook's built-in tools and thoughtfully assigning roles, you can effectively delegate tasks, collaborate with your team, and maintain complete control and security over your digital assets.

When you have a team managing your social channels, clear organization is everything. From our experience, the next essential step is setting up a shared space where everyone can see the content plan, manage interactions, and track results without confusion. That’s why we built our tool, Postbase, with features like a visual content calendar for planning and a unified inbox, so your team can handle comments and DMs from one central place - stopping accidental double-posting or missed messages.