Youtube Tips & Strategies

How to Add Subtitles to YouTube Shorts

By Spencer Lanoue
October 31, 2025

Most viewers watch YouTube Shorts with the sound off, which means your perfectly crafted audio is often lost in silence. Adding subtitles is no longer just an accessibility feature - it's a critical tool for grabbing attention and keeping people watching. This guide breaks down exactly how to add captions to your Shorts, from YouTube's simple built-in tool to third-party apps that give you complete creative control.

Why Subtitles are a Game-Changer for YouTube Shorts

Before jumping into the "how," it's worth understanding the "why." Adding text to your videos isn't just another item on your pre-publish checklist, it fundamentally improves your content's performance. Here’s how:

  • You Capture the Silent Scrollers: The most significant reason. People browse Shorts on public transport, in quiet offices, or late at night. Without sound, your video is just moving pictures. Subtitles provide the essential context that makes a passive viewer stop and engage instead of swiping to the next video.
  • It Boosts Watch Time and Retention: By making your video easy to follow with or without audio, you remove a major barrier to viewing. When people understand what’s happening, they’re more likely to watch until the end. This signals to the YouTube algorithm that your content is valuable, which can lead to a broader reach.
  • It Makes Your Content Accessible: Accessibility is non-negotiable for building an inclusive community. Captions make your Shorts accessible to hundreds of millions of people who are deaf or hard of hearing, a huge audience that you might otherwise exclude.
  • It Improves Comprehension for Everyone: Even with the sound on, factors like background noise, fast-paced speech, or strong accents can make audio difficult to follow. Subtitles clarify your message, making sure your jokes, tips, or stories land exactly as you intended.

Method 1: Using YouTube’s Built-In Auto-Caption Feature

If you're looking for the quickest and most straightforward way to add subtitles, YouTube's native tool is your best bet. It’s built right into the app, requires no extra downloads, and gets the job done in just a few taps. It may not offer the fancy animations of other apps, but for clean, effective captioning, it's a fantastic starting point.

Step-by-Step Guide to Adding Auto-Captions in the YouTube App

Let's walk through the process, screen-by-screen.

1. Create or Upload Your Short

Start the process as you normally would. Open the YouTube app, tap the large + icon at the bottom of the screen, and select "Create a Short." You can either record a new clip directly in the app or upload a pre-edited video from your camera roll.

2. Process Your Video and Reach the Editing Screen

Once you’ve recorded or selected your video, hit the checkmark in the bottom right corner to move to the next screen. Here, you can add sound, filters, or text overlays. When you're ready to proceed to captions, tap "Next" to enter the final editing interface where you add your details.

3. Generate the Captions

On this screen, you'll see a row of editing tools at the bottom. Tap on the "Captions" option. The icon is usually [Aa] or something similar signifying text. Give YouTube a moment while it processes your audio and automatically generates a transcription of everything said in the video.

4. Meticulously Review and Edit the Text

This is the most important step of this method. Auto-generated captions are almost never 100% accurate. They frequently mishear names, technical terms, or slang. They also tend to lack proper punctuation, turning a clear sentence into a run-on mess.

YouTube will display your video timeline with the transcribed text broken into editable clips. Tap on each block to correct spelling, add commas and periods, and fix any misunderstood words. Don't skip this, a typo-filled caption can make your content look unprofessional and undermine your message.

5. Adjust the Timing

While editing the text, you can also adjust the timing. Simply drag the handles on the text block in the timeline to make it appear earlier or later, or to shorten or extend its duration. The goal is to make the words appear on screen in perfect sync with when they are spoken.

6. Style Your Captions

Once the text is accurate, you can customize its appearance. YouTube provides several options to help your subtitles stand out. You can change the font style, the alignment, and the text color. The most useful feature is the ability to add a background or outline to the text, which is essential for ensuring readability against a busy or changing video background.

7. Finalize and Post

After you’re happy with the edits and styling, tap "Done." Add your Short's title, choose your visibility settings, and hit "Upload Short." That's it! Your video will now have clear, readable subtitles generated right within the YouTube platform.

Method 2: For Maximum Impact, Use "Burned-In" Subtitles with a Third-Party App

While YouTube's tool is convenient, top creators often use a different method for those stylish, animated subtitles you see everywhere. These are called "burned-in" or "open" captions because they are permanently embedded into the video file itself. This method gives you complete creative freedom over how your text looks and behaves.

Why Go the Extra Mile with a Third-Party App?

  • Unlimited Creative Control: You're not limited to YouTube's font choices. You can use custom fonts, brand colors, emojis, and dynamic animations where each word appears as it's spoken. This turns your subtitles from a utility into an engaging part of the viewing experience.
  • Flawless Accuracy: The transcription and timing are entirely in your control, eliminating the risk of embarrassing auto-caption errors getting through.
  • A Consistent Look Everywhere: Because the text is part of the video, it will look exactly the same whether it's viewed on YouTube Shorts, Instagram Reels, or TikTok. This helps build a cohesive brand identity across platforms.

A Typical Workflow Using an App like CapCut

Many apps handle burned-in subtitles, but CapCut is a popular and free option that’s packed with professional features. The general process is similar across most video editing apps.

1. Import Your Finished Video

First, edit your raw video footage. Get your cuts, color grading, and audio just right. Then, import this final video file into CapCut (or your chosen editor) to begin the subtitling process.

2. Generate and Edit Your Captions

Navigate to the "Text" menu and find the "Auto Captions" feature. The app will transcribe your audio, just like YouTube's tool. Your job, once again, is to meticulously proofread and correct every single line for accuracy and punctuation. This is also your chance to strategically break up lines for better readability. Instead of "Today I'm going to show you three easy tips to improve your videos," you might break it into:

  • Today I'm going to show you
  • three easy tips
  • to improve your videos

This pacing makes the text much less intimidating to read.

3. Style and Animate the Text

Here’s where you can get creative. In the "Style" menu, you can select custom fonts, add shadows or glows, and choose colors that match your brand. Move to the "Animation" tab to add effects. A very popular and effective technique is a "karaoke-style" or word-by-word animation where each word highlights as it's spoken. This draws the viewer's eye through the sentence and keeps them hooked on what's coming next.

4. Position and Export

Drag your text block into the correct position on the screen, being mindful of the YouTube interface. Finally, export your video in high resolution (1080p is standard). The resulting video file will have the beautiful subtitles burned directly into it.

5. Upload to YouTube

Now, just open the YouTube app and upload this new, complete video file as a Short. Since the captions are already part of the video, you can skip YouTube's "Captions" editing step entirely.

Best Practices for Subtitles That Actually Work

Regardless of the method you choose, follow these principles to make sure your subtitles are effective.

  • Keep Text Bites Short: No one wants to read a paragraph on a Short. Use short lines and break up longer sentences. Aim for two lines of text on the screen at a time as a maximum.
  • Font and Contrast are Everything: Use a bold, clear, sans-serif font like Arial, Helvetica, or Montserrat. More importantly, make sure there’s high contrast between the text and the background. A simple black outline or semi-transparent background box around your text works wonders.
  • Position Wisely: Avoid placing subtitles at the very bottom of the frame, where they can be covered by the channel name, description, and engagement icons. Keep them within the "safe zone" in the lower-middle half of the screen.
  • Proofread, Then Proofread Again: A recurring theme for a reason. Spelling and grammar mistakes look unprofessional. Always read your captions back one last time before exporting or publishing.

Final Thoughts

Adding subtitles to your YouTube Shorts is a small investment of time that pays huge dividends in engagement, accessibility, and professionalism. Whether you use YouTube's fast auto-captions for a quick upload or a third-party app to create branded, animated text, you're making a choice to create more effective content that reaches a wider audience.

After perfecting your subtitled Short, the next step is making sure it gets seen. Juggling different content formats and platform schedules can be a real headache. I know that feeling because we felt it, too, which is why we built Postbase. Our visual calendar lets you plan your Shorts alongside your TikToks, Reels, and other social content, all in one clean view. It’s a modern tool designed to handle today’s video-first reality, helping you schedule reliably so you can focus on creating great content, not fighting with your software.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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