How to Add Story Highlights on Facebook

Want to turn your amazing Facebook Stories into a permanent showcase for your brand? You're in the right place. Facebook Story Highlights are one of the most underutilized features for businesses, allowing you to save your best content from the 24-hour cycle and pin it directly to your profile. This guide breaks down exactly how to create, manage, and strategize your Facebook Story Highlights to make an unforgettable first impression.

What Are Facebook Story Highlights and Why Should You Bother?

If you're familiar with Instagram's Story Highlights, you'll feel right at home with Facebook's version. Essentially, Story Highlights are curated collections of your past Facebook Stories that you can group together and feature permanently on your Facebook Page. They live right below your profile picture and bio, making them prime real estate for new visitors.

Unlike regular Stories that vanish after a day, Highlights stick around until you decide to remove them. This simple feature transforms fleeting content into a powerful, long-term branding tool. But why is this so valuable? Let’s lay it out:

• Extend the Life of Your Content: You put a lot of time and creativity into your Stories. Highlights give them a second life and deliver value to your audience long after their initial 24 hours are up.
• Create a Visual FAQ: Answer your most common questions before they're even asked. Create Highlights for your "Services," "Hours," "Team," or "Process" to give potential customers the information they need instantly.
• Showcase Your Best Stuff: Think of it as your brand's sizzle reel. You can create Highlights for customer testimonials, behind-the-scenes moments, successful projects, or company milestones.
• Drive Traffic and Sales: Use Highlights to feature your top-selling products, link to landing pages for special offers, or showcase an ongoing promotion. It acts as a persistent call-to-action on your profile.
• Tell Your Brand Story: New followers might not know who you are. A Highlight titled "Our Story" or "About Us" can quickly bring them up to speed on your mission, values, and what makes you special.

In short, Highlights let you control the narrative. Instead of hoping someone new digs through your old posts, you can guide them through the most important aspects of your business right from the get-go.

Your Step-by-Step Guide to Creating a Facebook Story Highlight

Ready to create your first Highlight? It's a straightforward process, but you need one thing first: your Story Archive must be turned on. Facebook usually has this enabled by default, but if you turned it off, you'll need to reactivate it in your Story settings. The archive is what saves your Stories automatically so you can access them later for your Highlights.

Creating a Highlight from Your Story Archive

This is the most common way to build your Highlight collections. You’ll select from your library of past Stories to create a perfectly themed album.

Here’s how to do it on your Facebook Page:

1. Navigate to your Facebook Page in the Facebook mobile app.
2. Right below the "Create Post" section, you'll see a section for Story Highlights.
3. Tap the circle with the “+ New” label to get started.
4. This will open your Story Archive, showing you all the Stories you've posted in the past. They'll be sorted chronologically.
5. Scroll through and tap on the Stories you want to include in this specific Highlight. A blue-and-white checkmark will appear on the ones you’ve selected.
6. Once you've selected all the content for this Highlight, tap the "Next" button in the top right corner.
7. Now it's time to name your Highlight. Choose a name that's short, descriptive, and easy to understand (e.g., "About Us," "Reviews," "Clients"). You have about 20-25 characters to work with before it gets cut off.
8. Next, you'll need to choose a cover image. By default, Facebook will use the first Story you selected. You can scroll through the selected Stories to pick a different cover, or tap "Edit Cover" to upload a custom image from your camera roll. Using a custom cover is a fantastic way to keep your branding consistent.
9. After setting your title and cover, tap "Done" in the top right corner. That's it! Your new Highlight will now appear publicly on your Facebook Page.

You can create multiple Highlights to feature different aspects of your business. Repeat these steps for each collection you want to create.

How to Edit or Add to an Existing Highlight

Your business evolves, and your Highlights should too. You can easily add new Stories to an existing collection or remove content that's no longer relevant. There are a couple of ways to do this.

Method 1: Editing Directly from the Highlight

1. Go to your Facebook Page and tap on the Story Highlight you want to edit.
2. The Highlight will open and start playing. Tap the screen to pause, and in the bottom right corner, you’ll see the "More" option represented by three dots (...). Tap it.
3. From the menu that pops up, select "Edit Highlight."
4. You'll see a screen showing "Selected," which are the Stories currently in the Highlight. To add more posts, tap the "Archived" tab to see all your past Stories.
5. From here, you can select new Stories to add or deselect old ones to remove.
6. You can also change the title or edit the cover from this screen.
7. Once you're finished with your changes, tap "Done" to save.

Method 2: Adding a Current Story to a Highlight

Imagine you just posted the perfect customer testimonial to your Story and want to add it to your "Reviews" Highlight immediately.

1. View your own active Story (before it expires).
2. While the specific Story clip you want to add is playing, look for the Highlight icon at the bottom of the screen (it looks like a star inside a circle).
3. Tap the Highlight icon. A menu will appear showing all your existing Highlight albums.
4. Tap the Highlight collection you want to add this Story to. You can also create a new one from this menu by tapping "New Highlight."
5. Your Story is now added! This method lets you capture great content for your permanent collections in the moment, without waiting for it to hit the archive.

Strategies for Awesome Story Highlights

Knowing how to create Highlights is one thing, but using them strategically is what sets exceptional brands apart. Here's how to make them truly effective.

1. Plan Your Highlight Categories

Before you start making them, take a minute to think about the journey you want to take your audience on. What are the key pieces of information they need? What parts of your brand story do you want to feature most? Group your Highlights into logical themes.

• For E-commerce Brands: "New Arrivals," "Tutorials," "Customer Pics," "Bestsellers," "FAQ."
• For Service-Based Businesses: "Our Process," "Testimonials," "Service Menu," "Case Studies," "Q&,A."
• For Local Businesses/Restaurants: "The Menu," "Meet the Team," "Events," "Delivery Info," "Daily Specials."

2. Design Custom, On-Brand Covers

A professional, cohesive look instantly elevates your entire Facebook Page. Instead of using a random frame from a Story as your cover, create custom graphics. This makes your brand look polished and organized.

• Use a simple design tool: You can use a free design tool to easily create covers. Search for "Instagram Story Highlight Cover" templates - the dimensions are the same (1080x1920 pixels).
• Stick to your brand guidelines: Use your brand's colors, fonts, and logo or icons to create a consistent look.
• Simple icons that visually represent the Highlight's theme work best (e.g., a question mark for "FAQs," a shopping bag for "Shop").

3. Organize Highlights by Importance

Story Highlights are displayed in the order they were created or last updated, from left to right. Think about what a new visitor should see first. Your most important collections - like "About Us," "Services," or a current "Sale" - should be at the beginning of the list. To reorder an existing highlight to the front, simply add a new story to it. This "updates" a highlight and moves it to the first position.

4. Keep Titles Short and Clear

You don't have a lot of room for text - Facebook will truncate anything too long. Keep your titles to one or two punchy words. Using emojis can also be a great way to add personality and save space, as long as it fits your brand's voice.

Final Thoughts

Turning your fleeting Stories into evergreen assets with Facebook Story Highlights is a simple but powerful adjustment to your social media strategy. It lets you guide visitors, answer common questions, showcase social proof, and tell your brand’s story in a visually engaging format right at the top of your page. Put the time into planning your categories and creating branded covers, and you’ll create a fantastic resource for your audience.

Managing ongoing Stories, publishing video content, and staying on top of a full content calendar can definitely become a handful. At Postbase, we built our platform from the ground up for today's visual, video-first social media world. We designed a clear, visual calendar so you can plan everything - from TikToks and Reels to your weekly Stories - in one peaceful place, without the clutter from older tools not built for the job.