How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

On TikTok, sound isn't just background noise, it's the heartbeat of your content. A video with the right trending audio can skyrocket your views and engagement, while the wrong sound - or worse, no sound - can make a masterpiece fall flat. This guide will walk you through every way to add sound to your TikTok videos, from using the massive built-in library to uploading your own custom audio, so you can start creating content that gets noticed.
Before we get into the "how," let's quickly absorb the "why." Unlike other platforms where you might scroll with the sound off, TikTok is a sound-on experience. Audio is the connective tissue of the entire platform. It dictates trends, creates inside jokes, tells stories, and sets the entire mood of a video in seconds. The audio you choose does three main things:
In short, mastering audio is a non-negotiable step to growing on TikTok. Now, let's get you set up.
This is the most common and straightforward way to add audio. TikTok has an enormous, officially licensed library of popular songs, sound effects, and funny clips. If you want to join a trend or use a popular song, this is where you'll find it.
Sometimes you need to film first and pick the audio later. The process is just as simple.
Once you've added a sound, you can customize it further. From the main editing screen, look for the toolbar on the right side.
This is how most trends spread. You see a great video on your For You Page and want to use the same audio for your own unique spin on the trend.
This method is fantastic for staying relevant and capitalizing on what's currently popular on the platform. If you see a sound appearing on your page over and over again, that's your cue to jump on it.
What if you want to use a voiceover, a custom piece of music, or a clip that's not in the TikTok library? You have a couple of great options for adding your own audio.
This is the most reliable method for adding copyrighted music or creating a highly polished video with mixed audio. You essentially prepare the entire video with its sound before it even touches TikTok.
This is the best practice for brands and serious creators who need full control over their final audio mix.
If you want to add commentary, tell a story, or give instructions over your video clips, TikTok's built-in Voiceover tool is an excellent choice.
After saving, you can still add music from TikTok's library and use the Volume tool to mix the levels between your voiceover and a background track!
Now that you know the mechanics, let's talk strategy. Choosing the right sound is just as important as knowing how to add it.
Don't just wait for trends to appear on your For You Page. You can actively hunt for them:
If you have a TikTok Business Account, your sound library will be much more limited. This is because TikTok provides a Commercial Music Library containing over a million royalty-free tracks that are cleared for marketing and promotional use. While you won't be able to use the latest chart-topping hit, this protects your business from potential copyright infringement issues. Personal and Creator accounts have access to the full music library for entertainment purposes.
Getting comfortable with all the different ways to add and manipulate sound is one of the most important steps you can take to level up your TikTok content. Whether you're jumping on a viral trend, creating a tutorial with a voiceover, or crafting a mini-masterpiece with custom audio, sound is your most powerful tool for capturing attention and connecting with your audience.
After you've mastered creating great videos with perfect sound, the next step is publishing them consistently without feeling overwhelmed. At Postbase, we built our platform specifically for video-first social media like TikTok, Reels, and Shorts. It allows you to plan and schedule your hard work across all of your accounts in one simple, visual calendar, so you can focus more on creating awesome content and less on remembering when to hit publish.
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