How to Add a Purple Ticket Link to TikTok

Adding a purple ticket link to your TikTok is one of the most direct ways to turn your video viewers into event attendees. It transforms a piece of content into a direct sales tool, allowing artists, venues, and creators to sell tickets for concerts, tours, and events right inside the app. This guide will walk you through exactly how the feature works, who can use it, and the step-by-step process for adding it to your content and bio.

What is the Purple Ticket Link on TikTok?

First, a quick clarification: the purple ticket button isn’t a standard TikTok feature available to everyone. It's the result of an official partnership between TikTok and ticketing platforms, most notably Ticketmaster. When you see a video with a tappable purple button that says “Get tickets,” it means the creator has officially linked their TikTok account to a ticketing partner account to promote a specific live event.

Unlike simply putting a link in your bio, this feature integrates directly into the content itself. The link appears prominently above the account username on the video, making it impossible for viewers to miss. When a user taps the button, it opens an in-app browser window, taking them straight to the ticket purchasing page without ever leaving TikTok. This seamless experience is designed to reduce friction and capture the user’s interest in the moment, making it a powerful tool for converting views into sales.

This is different from the regular "link in bio" because it's:

• Contextual: The link is attached to a specific video, allowing you to create content directly promoting the event.
• Highly Visible: It’s an attention-grabbing, official-looking button on the video itself, not just a line of text in your profile.
• Optimized for Conversion: The in-app experience keeps users from getting distracted or abandoning the purchase process by switching apps.

Who is Eligible to Use the Ticketing Feature?

Because this functionality is part of an exclusive integration, it isn't available to all users. Access is typically limited to specific types of accounts that are directly involved in live events. If you're wondering whether you qualify, here’s a breakdown of who generally gets access:

1. Official Artist Accounts

This is the most common use case. Musicians, bands, comedians, and other performers with official, verified accounts can partner with Ticketmaster or other ticketing affiliates. Once their artist profile on the ticketing platform is linked to their TikTok account, they gain the ability to add links for their upcoming tour dates or shows. This enables fans who discover a song or clip on their For You Page to immediately buy tickets to see them live.

2. Venues and Event Promoters

Concert halls, theaters, arenas, and official promotion companies can also gain access. By linking their official business account to their ticketing partner, they can promote all the events hosted at their location. For example, a local music venue could post a video highlighting their upcoming monthly lineup and attach a ticket link for a specific band’s show that night.

3. Certified Partners and Organizations

In some cases, specific marketing agencies or management firms that represent multiple artists may be granted access to help manage promotions on their clients' behalf. Similarly, major league sports teams or event organizers like music festivals are often part of these official partnerships.

How to Check for Eligibility

The feature is enabled through your TikTok for Business account once an official partnership is established. If you are an artist or venue working with Ticketmaster, the easiest way to start is by contacting their representative there. They can often initiate the integration process with TikTok. Without this formal connection, the “Ticketing” option simply won’t appear in your link menu when you post a video.

A Step-by-Step Guide to Adding a Ticket Link to a TikTok Video

If you've confirmed your eligibility and linked your ticketing partner account to TikTok, you're ready to start adding direct ticket links to your promotional videos. The process is straightforward and integrated directly into the video upload workflow.

Here’s how to do it step by step:

1. Create a New Video: Start by recording a new video or uploading a pre-edited clip from your camera roll. This content should ideally be tailored to the event you’re promoting - think tour announcements, behind-the-scenes rehearsal footage, clips from previous shows, or a direct-to-camera message talking about the event.
2. Proceed to the 'Post' Screen: After you've finished editing your video, adding sounds, and applying any effects, tap “Next” to go to the final Post screen. This is where you write your caption, add hashtags, and configure your post’s settings.
3. Tap 'Add link': On this screen, look for the 'Add link' button. It's usually located in the menu along with options like tagging people and adding a location. Its placement can vary slightly depending on your device and app version, but it’s always on this final post configuration page.
4. Select the 'Ticketing' Option: After tapping 'Add link', a menu will pop up with different types of links you can add. If your account is correctly set up with the integration, you’ll see an option labeled "Ticketing." Select it.
5. Search for Your Event: A search bar will appear, connected to your integrated ticketing partner’s database (e.g., Ticketmaster). Type in the name of your event, tour, or show. A list of matching events will appear.
6. Choose the Correct Event: Carefully scroll through the results and select the exact show you want to promote. Be sure to pick the right date and venue if you have multiple shows listed. Once you select it, the link will be attached to your video draft.
7. Finish and Post Your Video: The 'Add link' button on the Post screen will now display the name of the event you've selected. Add your caption, relevant hashtags (like #YourBandNameTour, #LiveMusic, #[CityName]), and then hit the 'Post' button.

That's it! Your video will now go live with the official purple ticket button displayed over your video, ready to direct viewers right to the purchase page.

Adding a Ticket Link to Your TikTok Profile Bio

While the in-video purple button is the most eye-catching feature, you should also direct fans to tickets through your bio link. This provides a permanent home for your main ticketing page, like your general Ticketmaster artist page or tour landing page.

This process doesn't create the official purple button but is an essential part of a comprehensive strategy. Here’s how:

• You must have a TikTok Business Account to add a clickable website link in your bio. Personal accounts often don’t have this feature until they reach a certain follower count (the threshold varies).
• Get Your Link: Go to your ticketing partner’s website and copy the URL for your main event page or artist profile.
• Go to Your TikTok Profile: Open TikTok and navigate to your main profile page.
• Tap 'Edit profile'.
• Add Your Link: Look for the "Website" field. Paste the URL you copied into this field and save your changes.
• Direct People There: In your videos, you can use a verbal CTA like, “All tickets for my fall tour are available now through the link in my bio!” to guide people to your profile.

Creative Strategies to Sell More Tickets on TikTok

Simply adding the link isn't enough, you need to create content that makes people want to tap it. Your content is the advertisement, and the link is your checkout counter. Here are some strategies that work well:

1. Create High-Energy Content

Don't just post a static graphic with tour dates. TikTok rewards native, engaging content. Share energetic clips from past live shows, behind-the-scenes silliness from tour rehearsals, or hype videos edited to one of your most popular songs. Show people the experience they’ll get if they buy a ticket.

2. Use a Strong, Clear Call-to-Action (CTA)

Don't assume viewers will see the button and know what to do. Tell them directly. Use a text overlay that says “Tickets on sale now!” or point up to where the button appears on screen. Verbally ending your video with, “Can’t wait to see you there. Tap the ticketing link right here on this video to grab your tickets,” can significantly increase action.

3. Pin Your Main Announcement Video

Create one primary tour or event announcement video. Make it exciting, include all the essential information in the video or caption, and - most importantly - pin it to the top of your profile. This ensures it's the first thing anyone who visits your profile sees, maximizing its visibility long after you first post it.

4. Leverage Scarcity and Urgency

People often respond to scarcity. Create content around key moments in your sales cycle:

• For the announcement: "Tickets go on sale Friday at 10 AM! I put the presale link right here."
• During the sale: "Chicago is almost sold out! Grab the last few tickets before they’re gone."
• Just before the event: "This is your last chance to get tickets for Saturday’s show. Don’t miss out!"

5. Go Live to Connect with Your Audience

Use TikTok Live to host Q&A sessions about the upcoming tour or event. You can answer questions from the cost of tickets and what to expect at the show to what your favorite song to perform live is. During the Live, you can verbally remind people that the ticket link is on the video pinned to your profile, driving traffic back to your conversion-focused content.

Final Thoughts

The purple ticket link is a game-changer for anyone in the live events space, transforming TikTok from a brand awareness platform into a direct revenue driver. By meeting the eligibility requirements, connecting with a ticketing partner like Ticketmaster, and adding links to strategic content, you can create a frictionless path for your audience to go from discovery to purchase.

Planning and scheduling all of the content needed to continuously promote your tour or event is a critical next step. At Postbase, we built our platform specifically for the modern reality of social media, where short-form video is king. After you've set up your ticket links, our visual calendar makes it simple to plan out and schedule all of your promotional TikToks, Reels, and Shorts in one place. You can draft all your content at once, see your entire promotional schedule, and feel confident that your posts are going live exactly when they need to, helping you convert followers into packed-out crowds.