How to Add a Paid Partnership on a Facebook Post

Adding the Paid Partnership label to your Facebook post is a direct way to be transparent with your audience and follow official disclosure guidelines. Mastering this simple feature not only builds trust with your followers but also unlocks powerful analytics tools for you and your brand partners. This guide will walk you through exactly why this tag is so important and provide step-by-step instructions on how to use it for all your sponsored content.

What is the "Paid Partnership" Label on Facebook?

At its core, the "Paid Partnership" tag is a clear and official disclaimer that signals a commercial relationship between a content creator (like an influencer, a public figure, or a publisher) and a business. When you add this tag to a post, the words "Paid partnership with [Brand Name]" appear right below your profile or page name.

This isn't just a casual hashtag like #ad or #sponsored, though you can certainly use those too. The tag is Meta’s formal system for identifying "branded content." According to Facebook's policies, branded content is any post from a creator that features a third-party brand, product, or service in exchange for payment or any other form of value. By using the official tag, you are playing by their rules, which comes with several significant advantages for both you and the brand you're working with.

Think of it as the digital equivalent of a TV commercial's "Sponsored by" message, but integrated seamlessly into the social media experience. It legitimizes your collaboration and opens the door for more robust tracking and promotion possibilities.

Why You Must Use the Paid Partnership Tag

Skipping the paid partnership tag might seem inconsequential, but it’s a mistake that can hurt your credibility and limit the potential of your collaboration. Here are the main reasons why you should always use this feature for sponsored posts.

1. Honesty, Transparency, and Audience Trust

Your relationship with your audience is built on trust. When your followers know you’re being upfront about sponsored content, they are more likely to respect your recommendations. Hiding or obscuring the fact that a post is an advertisement can make your audience feel misled, damaging your credibility in the long run. The "Paid Partnership" tag is the clearest, most direct way to say, "Hey everyone, I want to be open with you - I'm working with this great brand." This honesty fosters a stronger, more authentic connection with your community. For more tips on how to effectively use Facebook for business, check out our guide.

2. Compliance with Advertising Regulations (Like the FTC)

In many parts of the world, disclosing sponsored content isn't just good practice, it's a legal requirement. In the United States, the Federal Trade Commission (FTC) has specific guidelines that require creators to "clearly and conspicuously" disclose their material connections to brands. Vague language or burying a hashtag at the bottom of a long caption may not be enough to satisfy these rules. The official "Paid Partnership" tool is designed to meet these disclosure requirements, helping protect you from potential fines and legal trouble. Similarly, Meta's Branded Content Policies mandate the use of their tool for all paid promotions to maintain a transparent ecosystem on the platform.

3. Access to Powerful Analytics and Insights

This is arguably the biggest benefit for creators and brands. When you use the "Paid Partnership" tag:

• The Brand Gets Data: Your brand partner gains access to the post's organic performance metrics, including reach, impressions, and engagement (likes, comments, shares). This allows them to accurately measure the ROI of their campaign without asking you for a bunch of screenshots. They see exactly what value you're providing. Understanding these metrics is crucial for analyzing Facebook ad performance.
• You Look More Professional: Providing data access positions you as a professional partner who understands business objectives. This can lead to more collaborations and better-paying brand deals in the future.

4. Enabling Branded Content Ads

Once you’ve tagged a brand, they get another huge advantage: the ability to promote your post. The brand can use your post as a "Branded Content Ad," putting an advertising budget behind it to amplify its reach to new, targeted audiences. This is a win-win situation:

• Your content gets seen by thousands, or even millions, of more people, growing your visibility and authority.
• The brand gets to leverage your authentic content in their ad campaigns, which often performs better than traditional, brand-created ads.

This can't be done if you just use a hashtag. The official tag is the key that unlocks this powerful advertising feature. Learn more about how to boost a post on Facebook effectively.

How to Add a Paid Partnership on a Facebook Post: A Step-by-Step Guide

Ready to tag your first partner? The process is straightforward but can vary slightly depending on whether you're on a desktop or mobile device. Before you begin, a quick prerequisite: both you and your brand partner MUST have a Facebook Page or a profile in Professional Mode to use this feature.

Part 1: How Brands Can Approve Creators

For a smooth process, brands should proactively give tagging permission to creators they work with. This avoids the "pending approval" status and lets the post go live with the tag immediately. If you are a brand, here's how to do it: For detailed steps on the approval process, refer to our guide on how to approve branded content on Facebook.

1. Go to your Meta Business Suite.
2. Navigate to Settings >, Business Settings.
3. Under "Monetization &, brand safety," find "Branded Content".
4. In the "Page Approvals" section, you can add creators by URL or name. Once added, they will be able to tag you without needing manual approval each time.

Part 2: Adding the Tag to a New Post (Desktop)

Let's start with creating a new branded content post from your computer.

1. Navigate to your Facebook Page or profile and begin creating a new post just as you normally would. Add your photo, video, and captivating caption.
2. Within the post composer, click the three horizontal dots (...) to open up more options.
3. You'll see an icon that looks like two people shaking hands or a label that says "Tag Sponsor." Click on it.
4. A search bar will appear. Start typing the name of the brand's official Facebook Page. Be careful to select the correct one, especially if the brand has multiple or unofficial pages.
5. Once you've selected the brand, the "Paid partnership with [Brand Name]" tag will be ready. Simply finish your post and click "Post."

If the brand has an active ad account, you may see a switch that says "Allow Business to Boost Post." It's generally a good idea to leave this on, as it's the entire point of the feature for many brands!

Part 3: Adding the Tag to a New Post (Mobile App)

Posting from your phone is just as simple.

1. Open the Facebook app and start creating a new post from your Page or professional profile.
2. Add your media and write your caption.
3. Before hitting "Post," look for the options icon. You should see the same handshake icon or an option called "Tag business partner" or "Tag sponsor." Tap it.
4. Start typing your sponsor’s name in the search bar and select their official Page from the list.
5. The tag is now active. You can go ahead and share your post.

Part 4: Adding the Tag to an Existing Post

Did you forget to add the tag when you first published? No problem. You can add it retroactively.

1. Find the post on your timeline that you need to edit.
2. Click or tap the three dots (...) in the top-right corner of the post.
3. Select "Edit Post."
4. From the edit screen, you'll see the same options as when you created the post. Find the handshake icon or "Tag sponsor" option.
5. Search for and select your brand partner.
6. Click "Save." The "Paid Partnership" label will now appear on your post.

While this is a helpful fix, it’s always best practice to include the tag from the very beginning. This ensures full transparency from the moment the post goes live and gives the brand immediate access to analytics.

Common Mistakes to Avoid

Using the paid partnership tool is easy, but a few common slip-ups can create confusion. Here's what to watch out for:

• Relying only on #AD: While using hashtags like #ad or #sponsored is a good secondary measure, it doesn’t replace the official Paid Partnership tag. The tag is what unlocks the analytics and boosting capabilities for your brand partner. Always use Meta's official tool.
• Tagging the wrong page: Many brands have multiple pages (regional, unofficial, etc.). Triple-check that you are tagging the main, official brand page they specified in your agreement. Tagging the wrong one means they won't get the notification or have access to any data.
• Not communicating with the brand: Don't surprise a brand with a tag. Discuss the partnership post and the use of the tag beforehand. Make sure they know to look for the approval notification if you're not on their pre-approved list. Clear communication ensures there are no delays in getting the post fully functional.

Final Thoughts

The "Paid Partnership" feature on Facebook is more than just a label - it's a fundamental tool for running professional, transparent, and effective brand collaborations. By using it correctly, you fulfill your disclosure obligations, build audience trust, and provide measurable value to your partners, solidifying your reputation as a top-tier creator.

Planning and executing these partnerships require a clear content strategy, especially when balancing sponsored posts with your regular organic content. This is where at Postbase, we've designed our visual calendar to give you a complete picture of your entire schedule across all platforms. You can drag and drop partnership posts, plan entire campaigns weeks in advance, and ensure your collaborations go live exactly when they're supposed to, without the headache of managing everything manually.