How to Add Multiple Products to a TikTok Video

Tagging one product in your TikTok video is a great start, but showcasing a full collection or a set of complementary items in a single post is how brands truly maximize sales. This guide will walk you through the official way to add multiple product links directly to your videos using TikTok Shop, along with a few creative strategies for when you want to show off even more of your catalog. You'll learn exactly what you need to do to turn your viewers into customers, multiple times over.

The Foundation: Get Your TikTok Shop Ready

Before you can tag any products officially, you need to have your TikTok Shop set up and connected. Trying to add product links without this foundation in place is like trying to build a house without pouring the concrete first. It just won't work. Make sure you've handled these prerequisites:

• You need a TikTok Business Account. If you're still on a Creator or personal account, make the switch in your settings. It's free and gives you access to the business and e-commerce tools you'll need.
• You must have a TikTok Shop. This means you've registered through the TikTok Seller Center, connected your business information, and are approved to sell on the platform.
• Your products are listed in your Seller Center. You can't tag products that don't exist in your TikTok Shop catalog. Make sure the items you want to feature are uploaded, approved, and available for purchase.

Once you've got these pieces in place, you're ready to start creating shoppable videos that are packed with products.

The Official Method: Add Multiple Products In-App

TikTok's direct integration with TikTok Shop is the cleanest and most direct way to make your videos shoppable. It attaches small, clickable pop-ups to your video that viewers can tap to browse and buy instantly. The process is straightforward and integrated right into your normal video creation workflow.

Step 1: Start Creating Your Video

Open the TikTok app and tap the plus (+) icon at the bottom of the screen, just like you would for any other video. This is ground zero for all content creation on the platform.

Step 2: Record or Upload Your Content

Either record your video directly in the app or upload a pre-edited clip from your camera roll. Create content that naturally showcases the products you plan to tag. Here are a few ideas that work really well for multi-product videos:

• A "Get Ready with Me" (GRWM) Video: Feature every product you use in your skincare or makeup routine.
• An Outfit-of-the-Day (OOTD) Video: Show off your entire look, including the shirt, pants, shoes, and accessories.
• An "Unboxing" or "Haul" Video: Unpack several new items you've just added to your store.
• A "Problem/Solution" Video: Present a common problem and showcase a bundle of products that work together to solve it (e.g., a "frizzy hair fix" kit).

Once your video is ready, tap "Next" to move to the final editing and posting screen.

Step 3: Find the "Add Link" Option

On the "Post" screen, where you write your caption and add hashtags, look for the "Add Link" option. It usually appears alongside options like "Tag people" and "Add location." This is the gateway to all of TikTok's e-commerce features.

Step 4: Select "Products"

Tapping "Add Link" will open up a new menu. From here, choose the "Product" option. This tells TikTok you want to tag something from your TikTok Shop catalog. A new screen will appear displaying all the available products from your shop.

Step 5: Select Your Products from Your Showcase

This is where the magic happens. Your product showcase will pop up, displaying everything you've listed in your Seller Center. You can scroll through your items and tap the checkbox next to each product you want to feature in the video. You can select up to 10 products per video.

As you select them, a product link - represented by a little yellow shopping cart icon and the product name - will appear above your description in the preview. Customers can tap this anchor link to see a list of every product tagged in that video, letting them shop the entire appearance seamlessly.

Step 6: Finish Your Caption and Post

After selecting your products, you'll be taken back to the "Post" screen. Now it's time to craft a compelling caption. Don't assume viewers will find the links on their own. Call them out directly!

• Good: "Loving my new setup!"
• Better: "Shop my appearance! You can find the sweater and the jeans linked right here ☝️"
• Best: "The perfect cozy fall outfit is here. I've tagged my favorite crewneck sweatshirt and the comfiest jeans so you can find them. Just tap the shopping cart link to see it all!"

Once your caption is ready and your hashtags are in place, tap "Post." Your video will go live with clickable product links, making it a powerful piece of shoppable content.

Creative Strategies to Showcase Multiple Products

Direct product tagging is amazing, but it's not the only way to drive sales for multiple items. Sometimes you want to showcase a larger collection, or maybe you're promoting products sold through an affiliate partnership instead of your own TikTok Shop. These creative strategies can work in tandem with direct tagging or on their own.

Method 1: The Powerful "Link in Bio" Funnel

The "link in bio" is classic social media real estate for a reason: it works. By directing traffic from your video to a custom landing page, you can showcase an unlimited number of products without cluttering your video caption.

How it Works:

1. Create a Micro Landing Page: Use a tool like Linktree, Beacons, Stan Store, or even a dedicated page on your own website. This page should be a visual, mobile-first collection of the products featured in your TikTok video. Use clear images, product names, and direct links to the product pages.
2. Place the Link in Your Bio: Add the URL for your landing page to the website field in your TikTok profile. This is your single, all-important call-to-action destination.
3. Drive Traffic from Your Video: In your TikTok video content, use a clear and unmistakable call to action (CTA). This can be a verbal cue, a text overlay, or a line in your caption.
   • "Find all five of these amazing skincare products at the link in my bio!"
   • "Want this entire look? Tap the link in my bio to shop!"
   • Use a text overlay that points up towards your profile name with the text: "Shop this haul at the link in bio!"

This method gives you complete creative control and is perfect for influencers, affiliates, or brands who want to feature a collection of more than 10 products at once.

Method 2: Use Product Collection Ads

If you have an advertising budget, TikTok's Collection Ads are one of the most powerful tools for multi-product sales. This ad format combines your video with an instant, swipeable in-app catalog, delivering a premium e-commerce experience without forcing the user to leave the app.

Here's the user journey:

1. The user sees your video ad in their "For You" page.
2. They tap on your CTA button (e.g., "Shop Now").
3. Instead of going to a website, an Instant Gallery Page opens within TikTok. This is a full-screen, customizable storefront loaded with products you've selected from your catalog.
4. The user can browse and swipe through multiple products. When they see one they like, they can tap it to be taken directly to that product page on your website to make a purchase.

Collection Ads reduce friction significantly by keeping the browsing experience inside the TikTok app. It's a fantastic option for holiday campaigns, new collection launches, or showcasing "get the look" bundles.

Why It's Worth the Effort to Add Multiple Products

Taking the extra step to feature more than one product in your videos isn't just about selling more, it's about selling smarter. It transforms standalone videos into content engines that serve both your brand and your audience.

• Increased Average Order Value (AOV): When you show how products complement each other (like an outfit, a skincare routine, or a decor set), you encourage customers to buy multiple items instead of just one.
• Better User Experience: You make it easy for viewers to find and buy the items they see without having to hunt on your website. No more confusion means happier customers.
• More Engaging Content: Styles like "hauls," "unboxings," and tutorials are inherently multi-product content, and they resonate deeply with users.

Final Thoughts

Knowing how to showcase multiple products in your TikTok videos opens a world of possibilities for brands and creators in e-commerce. You can sell directly through product links via Shop, creative strategies like linking in bio, and product collection ads. Your options for the "add to cart" experience are endless.

Embrace these strategies to optimize your sales potential. The exciting thing is that shoppable videos are not just about selling products, they are about creating a seamless experience where viewers can easily transition from inspiration to purchase. It's a game-changer in the digital shopping landscape.