How to Add Multiple Links to an Instagram Story

Adding more than one link to a single Instagram Story can feel like a secret trick, but it's a powerful way to guide your followers to multiple destinations without making them leave the app. Whether you're launching a collection, promoting a blog post and a podcast episode, or sharing a few of your favorite resources, this guide will walk you through the clever workarounds creative brands use to do it. We’ll cover the main strategies, sharing clear, step-by-step instructions for each one.

First, Why Can't I Just Add Two Link Stickers?

Before getting into the solutions, it’s worth clarifying the limitation itself. As of now, Instagram’s built-in functionality for Stories allows for only one tappable link sticker per Story slide. You can’t simply tap the sticker icon twice and add a second link. This means we have to get a little creative to achieve the same result. The good news is, these methods are effective, easy to implement, and can even boost engagement along the way.

Method 1: The "Link in Bio" Landing Page

This is by far the most popular and scalable method for sharing multiple links anywhere on Instagram, including in your Stories. Instead of trying to cram several links into a single slide, you use your one available link sticker to send users to a simple, mobile-friendly landing page that houses all of your important links.

Think of it as a micro-website or a digital hub for all your content. When a follower taps the link in your Story, they are taken to this page where they can choose from a list of destinations you’ve curated.

How to Set It Up:

1. Choose a Micro-Landing Page Tool: There are many great, often free, tools designed for this. A few popular options include Linktree, Bio.link, Shorby, or even a simple landing page built on your own website using tools like Carrd or Webflow. For this example, let's assume you're using a free service like Bio.link.
2. Create Your Page and Add Your Links: Sign up for the service and start customizing your page. The process is usually straightforward. You’ll be given a simple editor where you can add buttons. For each button, you’ll enter a title (e.g., "Read the Latest Blog Post") and the corresponding URL. Add as many links as you need - your new product collection, a YouTube video, a signup form for your newsletter, an affiliate link, etc.
3. Customize the Look: Most tools allow you to customize colors, fonts, and button styles to match your brand’s aesthetic. Keep it clean and easy to navigate so people can instantly find what they’re looking for.
4. Grab Your Unique URL: Once your page is ready, the tool will provide you with a single, unique URL (like bio.link/yourbrand). This is the master link you will now use in your Instagram Story.
5. Add the Link to Your Instagram Story:
   • Open Instagram and create your Story. Design it with an image or video that teases the content you’re linking to.
   • Tap the sticker icon (the smiley face in a square) at the top of the screen.
   • Select the “Link” sticker.
   • Paste your micro-landing page URL into the field. You can also customize the sticker text to something inviting, like "Find it all here!" or "Tap for links!"
   • Position the sticker on your Story and publish it.

Now, when someone taps that single sticker, they're taken to your organized list of links, effectively giving them multiple options from one Story. This method is incredibly versatile and allows you to update your links on the landing page tool without ever having to create a new link for your Story.

Method 2: Create a Story Sequence

If you don’t want to send users off-platform to a landing page, you can achieve a similar effect by using Instagram's native format creatively. Instead of fighting the one-link-per-Story rule, lean into it. A Story sequence is a series of consecutive Story slides that tell a cohesive narrative, with each slide featuring its own single, dedicated link.

This approach works well because it mimics the natural flow of tapping through Stories. Each tap a user makes progresses your narrative and introduces a new opportunity for them to click.

Designing an Effective Story Sequence:

• Plan Your Narrative: Don't just post three random slides. Think about the order. Your first slide should grab attention and set the stage. The following slides should build on that story, guiding the user logically from one link to the next. Example: A fashion blogger could create a three-part Story sequence:
  • Slide 1: A video of them wearing a new outfit. Text: "Full outfit details are live on the blog!" with a link sticker driving to the blog post.
  • Slide 2: A close-up shot of the sunglasses. Text: "Obsessed with these shades? Me too! Here’s the affiliate link." with a direct link to the product page.
  • Slide 3: A question box, “What should I style next?” with a link sticker to their LTK or Amazon Storefront for more inspiration.
• Keep Your Branding Consistent: Use the same fonts, brand colors, and filter styles across all slides in the sequence. This creates a polished, professional look and signals to the viewer that these Stories belong together.
• Use Strong, Clear Calls-to-Action (CTAs): Since each slide has its own job to do, make sure the CTA is specific to that link. Use text overlays like "Read the article," "Shop the sweater," or "Sign up now" directly next to your link sticker. You can also use GIFs of pointing arrows to draw more attention to the sticker.
• Don't Overwhelm: A sequence of 2-4 slides is usually a good range. Any more than that and you risk user drop-off. Keep the design of each slide uncluttered so the call-to-action stands out.

This method breaks your messaging down into digestible pieces, making it easier for your audience to process and act on each individual ask.

Method 3: The Poll or Quiz Sticker "Hack"

This is a more hands-on but highly engaging strategy that uses Instagram's interactive stickers to deliver a second link directly to interested followers. It's not a direct way to place two links on one slide, but it creates a conversational pathway to share a second one.

The idea is to give users a choice. One option is a straightforward click on a link sticker, and the other option requires them to interact with a poll sticker. You then follow up with anyone who engaged with the poll via DM with the second link.

Here’s How It Works:

1. Create Your Story Visual: Design a Story that presents two clear choices. For example, an author with a new book could have a graphic that says, "Excited for the new book? Choose your preferred retailer!" The graphic would have two sections: one labeled "Amazon" and another "Barnes &, Noble."
2. Add Your First Link Sticker: Tap the sticker icon and add a link sticker for the Amazon page. Place this sticker directly over the "Amazon" part of your graphic.
3. Add a Poll Sticker for the Second Option: Now, tap the sticker icon again and choose the "Poll" sticker. Customize the poll with a question like, "Prefer B&,N?" or simply label the options creatively. Place this poll sticker directly over the "Barnes &, Noble" part of your graphic.
4. Monitor and Respond to Poll Voters: Once your Story is live, keep an eye on who votes in your poll. The Instagram app makes this easy - just swipe up on your published Story to see the results and the list of voters.
5. Send the Second Link via DM: Manually send a direct message to everyone who voted for the "Barnes &, Noble" option. Your message can be simple and friendly: "Hey! Saw you tapped B&,N for my new book. Here's the direct link to pre-order: [paste link here]. Thanks so much for your support!"

While this method requires more manual effort, it has a significant upside: it initiates a one-on-one conversation with your most engaged followers. This personal interaction builds a stronger connection and can make your followers feel seen and valued, which is fantastic for community building.

Final Thoughts

While Instagram doesn't offer a direct way to add multiple links to a single Story slide, creative marketers have developed reliable workarounds to guide their audience effectively. By using a "link in bio" landing page, structuring your content in a Story sequence, or leveraging interactive stickers to start a conversation, you can easily direct followers to all the places you want them to go.

Planning compelling social media campaigns, especially those that involve multi-part Story sequences, requires a clear visual strategy. At Postbase, we designed our visual calendar to give you a bird's-eye view of your entire content plan across all platforms. This makes it effortless to map out your Story narratives and see how they align with your grid posts, Reels, and TikToks. We built our tool with a deep understanding of today's content formats, helping you stay organized so you can focus on creating engaging experiences for your audience.