How to Add Members to TikTok Business Center

Adding your team to your TikTok Business Center is the first step toward scaling your brand’s presence without handing over your personal login details. This guide walks you through inviting new members, understanding user roles, and assigning the exact permissions they need to get their work done, helping you collaborate securely and efficiently.

What Exactly is TikTok Business Center and Why Add Members?

Think of the TikTok Business Center as the central headquarters for all your brand’s TikTok marketing activities. It’s a dedicated space that houses your ad accounts, pixels, creative assets, and more. Tying everything together under one roof keeps your operations clean, but its real power comes alive when you start collaborating with a team.

So, why add members instead of just sharing a password? It boils down to three things: security, control, and efficiency.

• Enhanced Security: Sharing logins is a major security risk. If a team member leaves, you have to change the password and log everyone else back in. By inviting members to the Business Center, everyone uses their own account. If someone leaves, you can simply remove their access in a few clicks without disrupting anyone else.
• Granular Control: Not everyone on your team needs access to everything. Your video editor doesn’t need to see billing information, and your paid media specialist might not need to edit your product catalogs. Business Center lets you assign specific roles and permissions for each asset, ensuring people only see and touch what’s relevant to their job. This is called the "principle of least privilege," and it’s a smart way to protect your account.
• Streamlined Workflow: When your entire team - from brand managers to ad agency partners - is operating from the same hub, collaboration becomes seamless. Everyone knows where to find the right assets (like ad accounts and audiences), creating a single source of truth that cuts down on confusion and back-and-forth emails.

Understanding Roles and Permissions in TikTok Business Center

Before you start sending invites, it’s helpful to understand the hierarchy of access within the Business Center. There are two main levels of permissions: the overall Business Center level and the individual asset level.

Level 1: Business Center Roles

This is the first choice you'll make when you invite someone. It determines their ability to manage the Business Center itself.

• Admin: This role has full control. Admins can add or remove members, add or remove business partners, manage all assets (like ad accounts, pixels, and catalogs), and edit Business Center settings. This role should be reserved for business owners or top-level managers who need complete oversight.
• Standard: This is the default role for most team members. Standard members can only work on the assets they’ve been specifically assigned to. They cannot add or remove other members, and they can’t see any assets they haven’t been granted access to. This is the safest and most common choice for employees, contractors, and agency partners.

Level 2: Asset-Specific Permissions

This is where things get more detailed. After you invite a member and assign them a Business Center role (usually 'Standard'), you then grant them access to specific assets, like an Ad Account or a Pixel. Each asset type has its own set of permissions.

Let’s look at the permissions for the most common asset, the Ad Account:

• Admin: The highest level of access for an ad account. An Ad Account Admin can manage all settings, manage billing and payment information, run campaigns, view performance reports, and grant other members access to that specific ad account.
• Operator: This is a great role for your day-to-day campaign managers or media buyers. Operators can create and manage advertising campaigns and view performance reporting, but they cannot access or edit billing details or manage other members’ permissions for that account.
• Analyst: This is a view-only role. An Analyst can see campaign performance and access all reports, but they cannot make any edits to campaigns, settings, or billing. This is perfect for stakeholders or team members who need to monitor results without having the ability to change anything.
• Advertiser: A more limited role focused on creative. Advertisers can view ad performance and edit ads, but they can't change budgets or settings on the campaign or ad group level. This is ideal for creative teams or designers who need to upload and test new video assets.

Other assets like Catalogs and Pixels have similar permission structures (typically Admin, Operator, and Analyst) that allow you to control who can edit product feeds or set up tracking events.

How to Invite a New Member to Your TikTok Business Center: A Step-by-Step Guide

Ready to get your team on board? The process is straightforward. Just follow these steps.

1. Log in and Navigate to Members: First, log into your TikTok Business Center. On the left-hand navigation menu, look for the ‘Users’ section and click on ‘Members.’
2. Invite a Member: On the Members screen, you'll see a list of everyone who currently has access. Find and click the blue ‘Invite Member’ button in the top left corner.
3. Enter Their Email Address: A pop-up window will appear. In the ‘Email address’ field, enter the email of the person you want to invite. Make sure to double-check for typos! You can invite multiple people at once by separating their email addresses with a comma.
4. Choose Their Business Center Role: This is where you’ll select their top-level access. You have two options: 'Admin Access' and 'Standard Access'. For most employees and partners, you’ll want to select ‘Standard Access.’ This prevents them from making changes to the Business Center itself or seeing assets they aren’t assigned to.
5. Send the Invitation: Once you've entered the email and selected a role, click the ‘Next’ button. You'll then be taken to the asset assignment screen, though you can skip this for now. Click ‘Confirm’ to send the invitation. Your team member will get an email with a link to join your Business Center.

They’ll need to accept this invitation before you can see them as an active member and complete the final step of assigning assets.

Assigning Permissions: Giving Members Access to Ad Accounts and More

Once a team member accepts your invitation, they'll appear in your 'Members' list, but they won't be able to do anything yet. The final and most important step is to grant them permissions to the specific assets they need for their job.

1. Select the Member: Go back to the ‘Members’ page. Find the newly added team member in the list and click on their name.
2. Open Asset Assignment: In their profile, click the blue ‘Assign Assets’ button. A new window will appear, letting you manage their permissions across all your business assets.
3. Choose an Asset Type: On the left side of the window, you'll see a list of your asset categories - Ad accounts, Catalogs, Pixels, TikTok Accounts, etc. Click on the asset type you want to grant access to. Let’s use 'Ad accounts' as an example.
4. Select a Specific Asset: In the middle column, a list of all your ad accounts will appear. Check the box next to the specific ad account you want to assign to this member (e.g., “Q1 2024 Campaign Account”).
5. Assign a Role: On the right side, the permission levels for that asset type will show up. Choose the appropriate role from the list. For a media buyer, you might select ‘Operator.’ For a graphic designer, you might choose ‘Advertiser.’
6. Save Your Changes: After selecting the role, click the blue ‘Assign’ button at the bottom of the window. You’ve now successfully given your team member the access they need to get started!

You can repeat this process for any other assets. For instance, you could go back and also assign them 'Analyst' access to your main TikTok Pixel so they can monitor website events connected to their campaigns.

Pro-Tips for Managing Your Team and Keeping Your Account Secure

Adding members is easy, but managing them effectively over time is what protects your business. Here are a few best practices to keep in mind:

• Review Permissions Regularly: Schedule a quarterly or biannual check-in to review who has access to your Business Center. If team members have left the company or their roles have changed, update or remove their access immediately. It's easy to forget, but this is a critical security practice.
• Use the "Least Privilege" Rule: Only grant the level of access that is absolutely necessary for someone to do their job. If someone only needs to see reports, give them Analyst access, not Operator. This minimizes the risk of accidental changes or data misuse.
• Use Descriptive Names for Assets: When you’re managing multiple ad accounts, pixels, or campaigns, it's easy to lose track. Use clear, descriptive names for your assets (e.g., "Main E-commerce Pixel" instead of "Pixel 12345"). This makes it much easier to know you're assigning the right permissions to the right person.
• Communicate With Your Team: Give new members a heads-up that an invitation is coming. After they've joined, let them know which assets they have access to and what their responsibilities are. This clarity prevents confusion and helps them get productive faster.

Final Thoughts

Effectively managing your team inside TikTok Business Center is about empowering your members to do their best work while protecting your valuable business assets. By following these steps and understanding the different permission levels, you can create a secure, organized, and collaborative environment that sets your team up for success.

Once your team is in place, cohesive planning and community management become the next big priority. We built Postbase because we knew the frustration of trying to manage brands across multiple platforms with legacy tools that weren't designed for today's visual, video-first world. Our visual calendar gives your entire team a clear view of the content strategy, and the unified inbox makes it simple to collaborate on replies to comments and DMs without jumping between apps. It keeps everyone aligned and working from a single source of truth.