How to Add Instagram Videos to Wix

Adding your Instagram videos to your Wix website bridges the gap between your social media presence and your brand’s home base. It’s a powerful way to add dynamic, authentic content that keeps your site visitors engaged and showcases your brand's personality. This guide will walk you through exactly how to do it, covering both embedding a full video feed and adding specific, individual video posts.

Why Add Instagram Videos to Your Wix Website?

Before we get into the "how," let's quickly cover the "why." Integrating Instagram videos isn't just about making your website look cool, it offers tangible marketing benefits that can help grow your brand. By pulling your video content directly onto your site, you create a seamless brand experience for your audience.

Here are a few key advantages:

• Boost Social Proof and Authenticity: Videos, especially those featuring customers (user-generated content or UGC) or behind-the-scenes moments, act as powerful testimonials. They show real people interacting with your brand, which builds trust far more effectively than static text.
• Increase Visitor Engagement: Moving images catch the eye. Videos can stop a visitor from scrolling and hold their attention for longer, reducing your bounce rate and signaling to search engines that your site provides valuable content.
• Keep Your Website Content Fresh: A live Instagram feed automatically updates your website with fresh content every time you post a new video. This keeps your site from looking stagnant without requiring you to manually upload new media to your Wix backend.
• Drive Traffic to Your Instagram: Displaying your Instagram videos on your site encourages visitors to check out your profile and follow you. It’s a great way to cross-promote your channels and grow your community on social media organically.

Two Core Methods For Adding Instagram Videos to Wix

Wix makes it incredibly simple to integrate content from social media platforms. When it comes to Instagram videos, you essentially have two main options, each serving a different purpose.

1. Using the Wix Instagram Feed App: This is the best method if you want to display a live, updated gallery of your Instagram posts. You can customize it to show your entire feed or just specific posts, and it updates automatically. This is ideal for adding a dynamic "Community" section or a social proof gallery on your homepage.
2. Embedding a Single Instagram Video Post: This method is perfect when you want to feature one specific video in a certain spot. For instance, you could embed a product tutorial on a product page, a customer testimonial video on your "Reviews" page, or a brand story video on your "About Us" page. It gives you precise control over which video appears where.

We'll walk you through both methods step-by-step.

Method 1: Displaying Your Full Instagram Feed (Step-by-Step)

The most popular way to showcase your Instagram content on Wix is by using the official Instagram Feed app. It’s free, easy to set up, and highly customizable, allowing you to create beautiful visual galleries that sync directly with your account. A significant advantage is that once you set it up, it runs on autopilot, pulling in new videos as you post them.

Step 1: Go to the Wix App Market

Log in to your Wix account and open the editor for the site you want to modify. On the left-hand side menu, look for the icon that looks like three small squares and click on it. This is the "Add Apps" button, which will open the Wix App Market.

Step 2: Find and Install the Instagram Feed App

In the App Market's search bar, simply type "Instagram Feed." The official app, usually made by Wix, should be the first result. Click on it, then click the blue "Add to Site" button. The app will ask for permission to be added to your editor, confirm this to proceed.

Step 3: Connect Your Instagram Account

Once you add the app, a default Instagram feed widget will appear on your page. It won't be your feed yet, just a placeholder. Click on the widget, and a settings menu will pop up. The first and most important step here is to click "Settings" and then "Connect Account."

You’ll be prompted to log into your Facebook account (since Instagram is owned by Meta, authentication typically runs through Facebook for business connections). Follow the on-screen instructions to authorize the connection to your Instagram Business or Creator account. If you're still using a personal Instagram profile, you may need to convert it to a professional account to get full functionality.

Step 4: Customize Your Feed's Layout and Content

This is where you get to control how your videos appear. After connecting your account, you'll have several tabs to customize the feed:

• Layout: Here, you can choose a Grid, Slider, or Collage layout. You can also adjust the number of rows and columns, the spacing between posts, and how the feed behaves (e.g., infinite scroll or a "Load More" button).
• Design: This tab lets you customize colors, fonts, button styles, and the hover effect on your posts. You can tweak everything to perfectly match your website’s branding for a truly integrated look.
• Content (The Most Important Part for Video): While you can’t make the app show only videos from your main feed, this is where you can connect your feed to a specific hashtag. If you use a consistent hashtag for all your video content (e.g., #MyBrandTutorials), you can tell the feed to only display posts with that hashtag. This is a great workaround for creating a video-only gallery.
• Settings: Control what happens when a user clicks on a post - whether it opens in a popup on your site or directs them to your Instagram page. For keeping visitors on your site, the popup is usually the better choice.

Step 5: Place the Feed on Your Site and Publish

Finally, drag and drop the customized Instagram feed widget to wherever you want it to appear on your page. You can resize it by dragging its corners. Once you're happy with the placement and appearance, click the "Publish" button in the top-right corner of the Wix Editor to make your changes live.

Method 2: Embedding a Single Instagram Video Post (Step-by-Step)

Sometimes you don't need a whole feed. You just want to highlight one killer video - maybe a cinematic brand ad, an awesome customer review, or a detailed product demo. Embedding a single post is the perfect solution for this, giving you surgical precision over your content placement.

Step 1: Get the Embed Code from Instagram

Open your web browser on a desktop or laptop and go to Instagram.com. Navigate to your profile and click on the specific video post you want to embed. In the top-right corner of the post (next to your username), click the three-dots icon (...). A menu will appear. Select "Embed" from this list.

Step 2: Copy the HTML Embed Code

A popup will appear showing you a preview of the embedded post and the embed code itself. You’ll see a checkbox to "Include caption." If you want the caption to show up on your website with the video, leave this checked. If you just want the video, uncheck it. Click the "Copy Embed Code" button.

<,blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/Cxyz123abc/" data-instgrm-version="14" style=" background:#FFF, border:0, border-radius:3px, ...">,<,div style="padding:16px,">, <,a href="https://www.instagram.com/p/Cxyz123abc/" style=" background:#FFFFFF, ..." target="_blank">,...<,/a>,<,/div>,<,/blockquote>, <,script async src="//www.instagram.com/embed.js">,<,/script>,

Step 3: Add an HTML Element in the Wix Editor

Go back to your Wix Editor. On the left-hand menu, click the "+" (Add Elements) button. Scroll down to the "Embed Code" section. Here, you'll see a few options. Click on "Embed HTML." This will add a grey box to your page - this is your blank embed container.

Step 4: Paste Your Instagram Code

Click on the HTML box that you just added to your page. A small menu will appear above it with an "Enter Code" button. Click it. A new window will pop up. Make sure the "Code" option is selected, then paste the embed code you copied from Instagram into the text box. Click the "Update" button.

Step 5: Adjust and Publish

Your Instagram video will now appear inside the HTML box on your webpage. You can drag this box anywhere on the page and resize it by pulling on the edges and corners to make the video display larger or smaller. Once it’s positioned perfectly, hit "Publish" to see your new embedded video live on your site.

Best Practices for a Seamless Integration

Simply adding the videos is half the battle. Presenting them in a way that truly enhances your website is what makes the difference. Here are a few tips to keep in mind:

• Choose Strategic Placement: Don't just tack your feed onto the bottom of your homepage. Think about where it adds the most value. Place product-related UGC videos on product pages. Put your company culture videos on your careers page. Embed customer testimonials on your sales page.
• Provide Context: Add a clear heading above your feed or embedded video. For example, "See Our Products in Action" or "Straight From Our Community | #YourBrandHashtag." This tells visitors what they're looking at and why they should care.
• Prioritize Page Speed: While modern embeds are fairly lightweight, loading a massive grid of 20 videos can still slow your site down. If you're using the Instagram Feed app, consider showing fewer posts by default (e.g., a single row of 3-4 posts) with a "Load More" button. This ensures a fast initial page load.
• Curate, Don't Just Aggregate: Your website is your brand's pristine storefront, your social feed is often more spontaneous. Make sure the content you feature makes sense in the context of your site. Using the hashtag-filtering feature in the Wix App is a great way to curate which videos automatically get pulled onto your site.

Final Thoughts

Integrating your Instagram videos into your Wix site powerfully connects your social storytelling with your official brand platform. Whether you choose a full, dynamic feed or strategically placed individual videos, you're adding valuable social proof, boosting engagement, and keeping your website content fresh and relevant.

Of course, having new videos to feature on your website starts with having a consistent social media strategy. We built Postbase because we believe creating and scheduling that content - especially short-form video for Reels, Shorts, and TikTok - should be simple and reliable. With our visual calendar for planning and a scheduler built video-first, we help you get organized, save time, and ensure you always have incredible, engaging videos ready to share not just on social media, but also directly on your site.