How to Add Instagram on TikTok

Connecting your Instagram profile to your TikTok bio is one of the quickest and most effective ways to turn viral moments into a lasting community. This move creates a direct path for viewers who discover you on the For You page to become followers who engage with you daily. This guide will provide a clear, step-by-step walkthrough for adding the link, along with simple strategies to encourage people to actually click it.

Why Linking Instagram to Your TikTok Profile is a Smart Move

Before jumping into the "how," it’s helpful to understand the "why." Adding that one little link to your profile is more than just a bit of housekeeping, it's a strategic pillar for long-term growth. It allows you to build a more robust and resilient brand across the social media landscape.

Create a Direct Bridge for Your Audience

TikTok is an incredible engine for discovery. A single video can reach millions of people who have never heard of you. But the For You Page is fleeting. Instagram, on the other hand, excels at nurturing community. With features like DMs for personal conversation, Stories for daily check-ins, and varied formats like carousels and guides, it’s where you can build deeper relationships. Linking the two funnels high-volume, top-of-funnel awareness from TikTok into a more intimate, controlled community environment on Instagram.

Diversify Your Presence and Reduce Risk

Putting all your effort into a single platform is a risky game. Algorithms change, trends fade, and platforms evolve. By building a following on both TikTok and Instagram, you create a more stable foundation for your brand. If your reach on TikTok dips temporarily, your engaged Instagram audience is still there. This diversification protects your hard work and gives you multiple avenues to connect with your audience, making your brand less vulnerable to the unpredictable nature of any one platform.

Showcase a Fuller Picture of Your Brand

Different platforms are suited for different types of storytelling. TikTok is king of the short, snappy, entertaining video. Instagram allows you to go deeper. You can use carousels to create educational threads, write thoughtful captions to share personal stories, curate Story Highlights to act as a FAQ, and use Guides to compile helpful resources. By linking the two, you invite followers to see a more well-rounded version of you or your business, moving beyond the 30-second clips to showcase your full range of expertise, personality, and value.

Drive Commercial and Business Goals

For entrepreneurs, creators, and businesses, Instagram remains a commercial powerhouse. Features like shoppable posts, a robust link-in-bio ecosystem (like Linktree or direct site links), and well-established DM sales funnels make it an effective platform for monetization. You can use TikTok to generate massive in-the-moment interest for a product or service, then direct that high-intent traffic to an Instagram profile optimized for conversion. That link becomes the essential bridge between broad-scale awareness and tangible business results.

How to Add Instagram to Your TikTok Bio: The Step-by-Step Guide

TikTok offers a direct integration that adds a clean, clickable Instagram logo to your profile, making it incredibly easy for users to find you. Here’s how to set it up.

The Official Instagram Integration (The Easiest Method)

This is the primary way to connect your accounts. When you're done, a small camera icon will appear on your profile that takes people directly to your Instagram page.

1. Open the TikTok App and Go to Your Profile. Tap the Profile icon in the bottom-right corner of your screen.
2. Tap "Edit Profile." This button is located directly below your profile picture and follower counts.
3. Find the Social Section. On the "Edit Profile" screen, scroll down a bit. You should see a section labeled "Social." Under this heading, tap on "Add Instagram."
4. Log in to Your Instagram Account. A new window will pop up, asking you to log in to Instagram. Enter your Instagram username and password. This is a secure login screen managed by Instagram.
5. Authorize the Connection. After logging in, Instagram will ask you to confirm that you want to allow TikTok to access basic information from your profile. Tap "Allow" or "Authorize."
6. Check Your Profile. You’ll be redirected back to your TikTok profile. You should now see the Instagram icon right beside your "Edit Profile" and "Add friends" buttons. Tap on it yourself to make sure it routes correctly to your Instagram page.

What to Do if the 'Add Instagram' Option is Missing

Sometimes, due to your region, account type (Business vs. Creator), or the app version you're using, the direct "Add Instagram" button might not be there. Don’t worry, there's a simple and effective workaround using the website field.

Method 2: Using the Website Field in Your Bio

If you don't have the direct integration option, you can add a clickable link to your Instagram profile in your bio’s website slot. This puts your Instagram URL front and center for everyone who visits your page.

A Quick Note: To enable a clickable link in your website field, most regular TikTok accounts need at least 1,000 followers. However, TikTok Business Accounts often have this feature available from day one, so if you're a brand, it's worth switching your account type in the settings.

1. Copy Your Instagram Profile URL. The easiest way to get the correct URL is to open a web browser on your phone or computer, navigate to your Instagram profile, and copy the full link from the address bar. It should look like this: https://www.instagram.com/yourusername.
2. Go to "Edit Profile" on TikTok. Return to your TikTok profile and tap the "Edit Profile" button.
3. Add the Link to the "Website" Field. Look for the field labeled "Website." Paste your full Instagram URL into this box.
4. Save Your Changes. Tap the "Save" button at the top-right of the screen.

Now, a clickable URL for your Instagram profile will appear in your bio. While it's a text link instead of the slick icon, it works just as well to drive traffic.

Beyond the Link: How to Actually Get People to Click Over to Instagram

Just having the link isn’t enough. You have to actively give your viewers a reason to click it. Here are some proven strategies to turn your TikTok viewers into Instagram followers.

1. Use Clear Verbal and On-Screen CTAs

The most straightforward method is often the most effective: just ask! Don't assume people will randomly decide to explore your profile. Tell them what to do and why they should do it.

• Verbal Call-to-Action: At the end of your video, say something like, "For more behind-the-scenes content on this, check out my Instagram Stories. The link is right in my bio!"
• On-Screen Text: Use TikTok's text overlay feature to add a visual cue. An arrow pointing up with text like, "Full tutorial on my Instagram!" can dramatically increase clicks. Make it impossible to miss.

2. Tease Exclusive "Part 2" Content

Create content that starts on TikTok and finishes on Instagram. This gives viewers a compelling, in-the-moment reason to switch apps. It's not just a generic "follow me", it's a direct bridge to more value.

• Tutorials and Listicles: Create a TikTok showing "3 Ways to Improve Your Skincare Routine." End it by saying, "I just posted a super-detailed carousel on Instagram covering all 7 ways, plus a product list. Head to the link in my bio to see the other four!"
• Behind-the-Scenes: If you post a slick, polished video on TikTok showing a final result (like a renovated room or a finished painting), use the caption to say, "The messy and chaotic behind-the-scenes is on my Instagram Stories right now. Link in bio to watch it unfold."

3. Promote Instagram-Specific Features

Highlight activities that are unique to Instagram's format. This signals that your Instagram content is different from - not just a copy of - your TikTok feed.

• Promote Q&As and Lives: Announce in a TikTok, "I'm going Live on Instagram this Thursday at 8 PM EST to answer all of your questions about starting a small business. Tap the link in my bio to follow me there so you don't miss it."
• Drive to Instagram Guides: Compile your best tips into an Instagram Guide. Mention in your TikTok, “I created a complete beginner's guide to indoor plants over on my Instagram. It’s saved in my profile, just hit the link in my bio to access it for free.”

Troubleshooting Common Issues

Running into a snag? Here are a couple of common issues and how to quickly fix them.

"I can't add a clickable link to my website field."

For most personal/creator accounts, this feature unlocks at 1,000 followers. If you're under that threshold, focus on growing your account first. If you're a business, consider switching to a TikTok Business Account in your settings, as this may unlock the feature sooner.

"Someone Clicks the Instagram Icon and it Goes to the Wrong Account."

You likely linked the wrong Instagram profile by mistake. To fix this, go back to "Edit Profile," tap on the connected Instagram username, and you should see an option to "Unlink." Once you've removed the incorrect account, you can go through the process again to link the right one.

"My pasted URL isn’t working."

Make sure you copied the *full* URL, including the "https://" at the beginning. If it's still breaking, try typing it out manually in the website field. Typos are often the culprit.

Final Thoughts

Connecting your Instagram and TikTok profiles is a foundational step for any creator or brand serious about building a multi-platform presence. By setting up the link and actively directing traffic with clear calls-to-action, you create a powerful system where one platform’s discovery engine fuels another’s community-building strengths.

As our own content strategy expanded across both TikTok and Instagram, we quickly found that managing a consistent schedule became a huge pain point. We noticed that older social media tools were built for a different time - they felt clunky and weren't truly designed for the short-form video that drives everything today. That's exactly why we built Postbase. Having a simple, visual calendar where we can plan all our TikToks and Reels, and then schedule them without worrying if they’ll actually post, lets us focus on creating content instead of fighting with our tools.