How to Add Hosts to a Facebook Event

Adding a co-host to your Facebook event is a powerful way to instantly amplify its reach and share the management workload. It’s one of the most effective, yet underused, features for organic event promotion on the platform. This guide will walk you through exactly how to add co-hosts, offer strategies for making the most of your partnership, and troubleshoot any common issues you might encounter along the way.

Why Add a Co-Host? A Power Move for Your Event's Success

Co-hosting isn't just about adding another name to the event page, it's a strategic decision that can dramatically increase your event's visibility and engagement. When you add a co-host, the event instantly appears on their Page or timeline, making it visible to their entire audience. This simple action can be the difference between a few dozen attendees and a few hundred.

Here are the key benefits of adding a co-host:

• Expanded Reach: This is the biggest win. Your co-host's followers, friends, or page fans will see the event natively on their feed and notifications. It’s like getting free, targeted advertising directed at an audience that already trusts your co-host. For example, if a local coffee shop hosts a "Latte Art Class" and co-hosts the event with a popular local food blogger, the coffee shop taps directly into thousands of engaged foodies who might not currently follow their page.
• Increased Social Proof: Partnering with a respected individual, Page, or brand lends credibility to your event. It's a visual endorsement. When attendees see recognized names or brands attached to your event, it creates trust and a sense of legitimacy, which makes them much more likely to click "Interested" or "Going."
• Shared Workload: Managing an event page can be time-consuming. Co-hosts get administrative privileges, allowing them to help you manage the event. They can invite people from their own network, post updates, answer questions in the comments, and help build buzz. This divides the labor and keeps the event page active and engaging, which Facebook's algorithm likes to see.
• Cross-Promotion: A co-hosted event creates a natural reason for both parties to promote it to their respective audiences across all their social media channels, not just Facebook. It sets the stage for a collaborative promotional effort, doubling your marketing firepower without doubling your effort.

Who Can You Add as a Co-Host? The Rules of the Game

Before you start adding hosts, it's important to understand Facebook's rules. You can't just add anyone you want, there needs to be a connection on the platform first. This small requirement trips a lot of people up, but it's simple once you know how it works.

You can add two primary types of co-hosts:

1. Facebook Friends (Personal Profiles): You can co-host an event with any of your Facebook friends. This is perfect for personal events like birthday parties or for business collaborations where you're partnering with an individual influencer or consultant whom you're connected with.
2. Facebook Pages: You can co-host an event with another Facebook Page. This is the ideal option for business-to-business collaborations, non-profit partnerships, sponsored events, or venue partnerships.

Here’s the catch you need to remember:

• To add a person as a co-host: You must be Facebook friends with them. If your event is created from your business Page, the admin who is creating the event needs to be friends with the person they are adding.
• To add a Page as a co-host: The Page you are adding from must have "liked" the Page you want to add as a co-host. For example, if "@PostbaseApp" wants to add "@StartupDaily" as a co-host, the PostbaseApp Facebook Page must first navigate to the StartupDaily Page and click the "Like" button. It’s a simple handshake that enables the connection.

Once you’ve met these simple prerequisites, you’re ready to add your co-hosts.

How to Add a Co-Host When Creating a New Facebook Event

Adding a co-host from the start is the smoothest way to launch an event. Their audience will see it right from the beginning, maximizing visibility from day one. Here is the step-by-step process.

Step-by-Step Instructions (Desktop):

1. Navigate to the Facebook Page or personal profile you want to host the event from.
2. Look for the "Events" tab in the left-hand menu (on Pages) or on your profile. Click it.
3. Click the blue "Create Event" button. Choose whether your event is "Online" or "In Person."
4. Fill out all the essential information for your event: Event Name, Date, Time, Description, and Location/Link. Add a compelling cover photo that grabs attention.
5. As you move through the creation steps, look for the "Co-hosts" field. It’s usually located below the main event details section.
6. Start typing the name of the Facebook Page or friend you want to add. Facebook will show you a dropdown menu of matching profiles and Pages. Select the correct one. You can add multiple co-hosts by repeating this step.
7. Once you've added all your co-hosts, check the rest of your settings and click “Create Event” or “Publish.”

That's it! Your selected co-hosts will receive a notification inviting them to join the event. Once they accept, the event will appear on their Page or profile, and they’ll gain administrative rights.

How to Add a Co-Host to an Existing Event

Forgot to add a co-host when you created the event? Or did a new partner come on board later? No problem. It's just as easy to add them to an event that's already live.

Step-by-Step Instructions (Desktop):

1. Go to the main page of your existing event.
2. Beside your event name, find and click the "Edit" button.
3. This will open the event editor, which looks very similar to the event creation screen.
4. Scroll down until you find the "Co-hosts" field. It might already have your Page/profile name in it.
5. Just like before, start typing the name of the friend or Page you want to add as a co-host. Select them from the list.
6. Once you've added everyone you need, click the "Update" or "Save" button at the bottom of the page.

The newly added co-hosts will now receive an invitation. Keep in mind that people who are already following the event might get a notification that event details have been updated, which can be a good way to bring the event back to the top of their feeds.

The Co-Host Playbook: What They Can (and Can't) Do

Handing over co-host permissions doesn't mean giving away the keys to the castle. Facebook provides a balanced set of privileges that empower co-hosts to help without giving them total control. It's good to communicate these abilities to your partners so everyone is on the same page.

What Co-Hosts Can Do:

• Edit Event Details: They can update the event title, description, time, and cover photo. This is useful if a co-host is in charge of a specific part of the event and needs to add information.
• Post to the Event Wall: They can post as their Page or profile on the event page to share updates, countdowns, reminders, or interact with attendees. This shows a united front and keeps the community engaged.
• Invite Guests: They can directly invite people from their own friends list or (if a Page) invite people who like their page to the event through Facebook's invite tool.
• Add the Event to Their Page: Once accepted, the event will automatically be listed under the "Events" tab on their Facebook Page or profile, centralizing it for their audience.

What Co-Hosts Cannot Do:

• Delete the Event: Only the original event creator can delete the entire event.
• Invite Other Co-Hosts: Co-hosts can't add or remove other co-hosts. This right is reserved for the original host.
• See All Private Guest Information: They cannot view guest lists that have been made private to only the initial host.
• Remove the Original Host: The creator of the event always remains a primary admin.

Troubleshooting Common Co-Hosting Issues

Sometimes things don't go as planned. Here are solutions to the most frequent problems people face when trying to add co-hosts.

1. "I can't find the Page I want to add as a co-host."

The Fix: This is almost always because the page you're adding from has not "liked" the page you want to co-host with. Go to the desired co-host's Facebook Page, and from your page account make sure you click the "Like" button. Once you do that, go back to your event settings and try searching for them again. They should now appear in the list.

2. "I can't find the person I want to add as a co-host."

The Fix: You (or the admin managing your page's event) must be Facebook friends with the person you want to add. Send them a friend request. As soon as they accept, they will become searchable in the co-host field.

3. "My co-host says they never received the invitation."

The Fix: A few things could be happening here.

• First, have them double-check their notifications. It can sometimes get lost in the feed.
• If you invited a Page to co-host, the admin of that Page needs to check the Page's notifications, not their personal ones. Many Page admins miss this. They can find it by switching to their Page profile and looking at the notifications bell.
• Try removing them as a co-host and re-adding them. This will send a fresh invitation.

Final Thoughts

Co-hosting a Facebook Event is a simple but highly effective tactic to amplify your efforts, increase credibility, and get your event in front of the right people. By following these steps and understanding the roles clearly, you can turn a solo marketing push into a powerful collaborative launch that generates real momentum and drives attendance.

As we manage our calendars for big events and marketing pushes, we know that planning your promotional content is just as important as setting up the event itself. Scheduling posts across all your social channels - announcements, countdowns, speaker highlights, and follow-ups - can be a huge task if you're jumping between platforms. That's why we designed Postbase around a beautiful visual calendar, so you can see your entire campaign at a glance and schedule your content for Facebook, Instagram, TikTok, and more, all from one clean dashboard. It helps you stay consistent and build the buzz your event deserves, without the chaos.