How to Add Holiday Hours to Facebook Business

Worried your customers will show up to a closed store during the big holiday rush? Updating your holiday hours on Facebook is a quick fix that prevents customer frustration and keeps everyone happily informed. This article will show you the exact step-by-step process for setting special hours on your Facebook Business Page from both your desktop and mobile device, plus some pro tips to make sure no one misses the update.

Why Updating Your Holiday Hours is Essential

The small act of updating your hours on Facebook is often overlooked, but it can significantly impact your small business's results. A simple change in your hours listing can make a direct difference in your brand's performance and customer relationships. For business owners or social media managers, managing and communicating your holiday schedule correctly is essential.

Stand Out from the Crowd

During the holidays, customer service is crucial. Use that critical period to demonstrate excellent support and show you are a reliable small business. Being open about your holiday schedule on Facebook keeps your business ahead of the competition. By simply changing your hours on your business page, you show that you are serious about engaging with them and providing a seamless shopping experience. When your competition lacks information or has incorrect schedules, you will surely stand out among other brands in the local market.

Leaving a lasting impression will pave the way for customer loyalty and help your bottom line. Remember, you are not just setting up your business for sales, you are building relationships.

How to Add Holiday Hours: Desktop

Here's a step-by-step guide to prepare your business.

Step-by-Step Instructions

1. Go to your Facebook Business Page. First, navigate to your business page in editor view. Depending on your admin status, the interface may look different. Find the management menu, which is typically on the left side of the screen.
2. Scroll down to 'Edit Page Info'. In the left-hand menu, find and click on the 'Edit Page Info' option to access your business details.
3. Find the 'Hours' section. In the 'Hours' section, you'll find four options for your regular hours. To set your holiday schedule, you must first have your regular weekly hours selected.
   • No hours available
   • Always open
   • Permanently closed
   • Open on selected hours
   To announce special holiday hours, you must first select "Open on selected hours" and fill out your normal weekly schedule.
4. Set your regular business hours. Enter your business's standard opening and closing times for each day of the week. Once finished, save your changes. Your business profile will now show these hours.
5. Update your Temporary or Special Hours. Once you've set your regular hours, a new option to set hours for specific dates will appear. Look for a calendar or date picker to add temporary changes for holidays.
   • Select 'Temporary Service Changes' or a similar option.
   • Under 'Special Hours', choose new dates and times for the holidays.
   • Enter your special holiday hours (e.g., closing early on Christmas Eve).
6. Confirm your hours are correct. Click 'Save Changes' to confirm the special hours. Your page will now display the updated holiday schedule to visitors who check your business information on those dates.

How to Add Your Holiday Hours on Mobile

When you are constantly on the move, managing your business's Facebook page is crucial. Adding holiday hours keeps your information up-to-date, enhancing your online presence. Here's how mobile users can easily adjust holiday hours.

Steps to Update Holiday Hours on Mobile

1. Open the Facebook app. If you don't already have the Facebook or Facebook Business Suite app (Page Manager) installed, now is a great time to download it. It makes managing your Page easier while on the go.
2. Navigate to your business page. Go to your business page to begin editing. From your home feed or the menu, select the page you want to update, then tap on 'About' in the top menu.
3. Find and update your hours. Scroll down the 'About' section until you find your business hours. Tap the 'Update Hours' button to edit them.
4. Input your new hours. Once you are in the hours section, adjust the times for your holiday schedule. If your hours are split during a single day (e.g., closing for a few hours mid-day), you can add multiple time slots for the same date.
5. Save your changes. Once your hours are entered, save your changes. Now your audience will be fully aware of your holiday shopping schedule. Updating your hours sends a message that you value your customers' time and want to make their shopping experience smooth and convenient.

Holiday Messaging: Best Practices

Looking for more ways to reach customers effectively and connect with your online community? You can increase brand awareness by implementing a few holiday-themed best practices. Celebrate the season and show customers you're ready to provide an exceptional experience, giving you a competitive edge.

Here are some additional tips to help build your brand and create an excellent shopping experience:

• Show, don't just tell, that you are ready to make your customers happy.
• Pin a post about your holiday schedule to the top of your Facebook page. A pinned graphic is a great way to show at a glance when you are open.
• Create organic posts with more details about your holiday hours and services, explaining how your company will operate on specific holidays.
• To catch visitors' attention immediately, add a new cover image reflecting the holiday hours on your profile page.
• Use Facebook stories to express your brand personality, connect with customers, and post special announcements during the holidays.

Common Mistakes to Avoid

Today's digital market is competitive and noisy, but there are ways to stand out. It's always better to prevent problems than to solve them. Here are a few things to keep in mind:

• Be sure to check that your hours are consistent across all platforms and business directories.
• It's important to keep your online presence updated on every profile, so customers know your holiday hours whether they find you on Facebook, Instagram, or Google.
• Don't forget to revert to your regular schedule after the holidays are over! Go back into your settings and remove the special hours once business is back to normal.
• After updating your hours and dates, don't forget to promote them on social media. A simple reminder post can make all the difference for a customer planning a trip to your store.
• Remind your followers of the changes multiple times to ensure your brand's loyal customers see the announcements and know when to visit.

Conclusion

Updating your business's Facebook page with your holiday hours is a great opportunity to build your customer base and engage with your online community. Taking this simple step helps your brand stay memorable and reliable, keeping customers coming back long after the holidays are over.

Planning is half the battle, and using a scheduling tool can help you organize all your holiday posts and announcements in advance. Creating posts that inform customers about your holiday schedule is an effective way to communicate with your online community and build your brand. With modern solutions like Postbase, you can plan your entire holiday campaign from a single visual calendar, freeing you up to tend to other important business matters and setting you up for a successful season.