How to Add Featured Customers on LinkedIn

You want to show off your happy customers on your LinkedIn Company Page, turning that valuable social proof into a magnet for new leads. But you've probably noticed there isn't a magic Add Featured Customer button anywhere. This article cuts through the confusion and shows you exactly how to highlight your client successes using the tools LinkedIn already provides. We'll cover several effective and creative strategies to showcase customer testimonials, logos, and success stories that build trust and credibility.

Why Showcase Customers on LinkedIn in the First Place?

Before an official "featured customers" section, why even bother? Because social proof is one of the most powerful tools in your marketing arsenal. When potential buyers visit your LinkedIn page, they're not just looking for what you say about your company, they're looking for what others say. Featuring your customers directly addresses this by:

• Building Instant Trust: A testimonial from a real person at a real company carries more weight than any sales copy you could write. It's a third-party endorsement that says, "this company delivers on its promises."
• Adding Undeniable Credibility: Showcasing well-known or respected brands in your customer list acts as a powerful signal of quality and reliability.
• Helping Leads See Themselves: When a prospect sees you've helped a company similar to theirs (in size, industry, or the challenges they face), they can more easily envision you helping them, too. It makes your solution feel relevant and less risky.
• Humanizing Your Brand: Customer stories aren't just about data and ROI. They are stories of partnership, collaboration, and success. They put a human face on your business, making it more relatable and approachable.

The “Official” Ways vs. Smart and Creative Strategies

Let's get one thing straight right away: LinkedIn doesn’t offer a built-in, dedicated "Featured Customers" section on its Company Pages. You cannot upload a series of logos to a neat little carousel like you might on your website's homepage. Realizing this is the first and most important step, freeing you from searching for a feature that doesn’t exist.

But that doesn't mean you can't achieve the same goal. The secret is to strategically use the real estate and content features LinkedIn does provide. Instead of looking for a nonexistent button, we’re going to get creative and integrate social proof directly into your page's structure and your content strategy.

6 Actionable Ways to Feature Customers on Your LinkedIn Page

Here are six practical and effective ways you can start highlighting your customer relationships right now, turning your LinkedIn page into a hub of social proof.

1. Pin a Killer Customer Testimonial to Your Feed

Your pinned post is the very first thing visitors see on your feed, making it the most valuable piece of digital real estate on your page. Using it for a powerful customer shout-out is a no-brainer.

How to do it:

1. Get the Quote: Reach out to a satisfied customer and ask if they’d be willing to provide a quick quote about their experience. Make it easy for them by suggesting a topic, like the results they saw or how your team helped them.
2. Create a Post: Draft a compelling LinkedIn post around this testimonial. You can create a simple but visually appealing graphic with the quote and the customer's headshot or company logo. Alternatively, a text-only post with a powerful story can work just as well.
3. Write Great Copy: Your post's text should add context. Start by expressing gratitude for the partnership. For example: “We’re incredibly proud of the work we’ve been able to do with [Customer Company Name] to help them achieve [Specific Result]. Hearing feedback like this is what motivates our team every day!"
4. Tag Them: Always tag your customer's company page (using the @ symbol) and, if appropriate and agreed upon, the specific person who gave the quote. This notifies them of the shout-out and allows them to easily share it with their network.
5. Pin It: Once published, click the three little dots (...) in the top-right corner of your post and select “Pin to top of page.” This will keep your shout-out front and center for all visitors.

2. Weave Customer Stories into Your "About" Section

Your "About" page is where potential customers go to understand who you are and what you do. Sprinkling in some social proof here adds instant credibility to your company overview.

How to do it:

1. Get Permission: Before adding any names, check with your customers to ensure you have permission to use their company name in your marketing materials. This is non-negotiable.
2. Edit Your Page: As a page admin, navigate to your Company Page and click “Edit page.”
3. Update the Description: In the “About” tab, find your description field. Towards the end of your company bio, add a line that builds authority. For example: "Proudly serving industry leaders like [Customer A], [Customer B], and [Customer C] to solve their biggest challenges in [your industry]." or simply "Trusted by innovative brands including [Customer A], [Customer B], and more."

This is a subtle but effective way to associate your brand with successful ones.

3. Turn Your Banner Image into a Logo Showcase

That large banner image at the top of your Company Page is prime visual real estate. While many companies use it for a tagline or product photo, you can transform it into a passive billboard for your biggest customer logos.

How to do it:

1. Get Permission (Again!): Like before, you must get explicit written permission from each customer to use their logo. Many companies have strict brand guidelines.
2. Design the Banner: Create a new banner image (the ideal size is 1536 x 768 pixels). Reserve a portion of it for logos. A simple but effective design often includes a subtle heading like "Trusted By:" or "Proudly Partnering With:" followed by a clean row of your top customer logos.
3. Keep it Clean: The biggest mistake is overcrowding. Don't try to fit 30 logos in a small space. Choose a handful of your most impressive or recognizable clients. Maintain a clean, balanced, and professional design.
4. Upload: As an admin, click the pencil icon on your banner image to upload the new design.

4. Build a Content Series Around Customer Success

This goes beyond one-off posts and builds showcasing customers into a core part of your ongoing LinkedIn strategy. A consistent series trains your audience to look forward to seeing how you help companies like them.

Types of customer-centric content to create:

• LinkedIn Articles for Case Studies: Instead of linking to a case study on your site, publish the entire thing as a LinkedIn Article. This keeps users on the platform and makes the story easily shareable. Use data, charts, and quotes to detail a customer's journey from a problem to a solution.
• Video Testimonials: A short, 30-60 second video of a client talking directly to the camera about their positive experience is incredibly authentic and engaging. Shoot it well, add captions, and share it directly to your feed.
• Quote Graphics: Simple, eye-catching graphics featuring a powerful customer quote, their photo, and their company logo. These are highly shareable and great for breaking up text-heavy posts in the feed.
• Collaboration Posts: Did you just finish a big project with a client? Post a photo of both teams celebrating, tagging the company and individuals, and thanking them for the fantastic partnership. It feels genuine and positive.

Plan these posts consistently with hashtags like #CustomerSpotlight, #SuccessStory, or one unique to your company series.

5. Highlight Client Work on Your "Services" Page

If you're a service provider (like a marketing agency, consulting firm, or development shop), the "Services" section of your Company Page is a hidden gem for social proof.

How to do it:

1. Activate the 'Services' Tab: If you don't already have it enabled, this is the first step.
2. Add Your Services: Define up to ten services you offer.
3. Upload Media for Proof: For each service, you can upload "Media," including photos, documents, or links. This is where you can feature examples of your work for specific clients. You could upload a PDF of a final report (with sensitive info removed), an image of a website you designed, or an architect's rendering for a completed project. While not a direct testimonial, it's a powerful way to show your results.

6. Empower Your Team as Brand Advocates

Your company's reach isn't limited to your Company Page. The collective network of your employees is often exponentially larger and more trusted. Encourage them to become advocates for your customer successes.

How to do it:

1. Create Sharable Assets: Make it effortless for your team. Create beautiful graphics, pre-written copy (that they can personalize), and links to customer case studies.
2. Notify Your Team: When the company lands a big win or publishes a new success story, encourage everyone to share the news on their personal LinkedIn profiles, adding their own commentary.
3. Highlight Their Perspective: An employee can write a short post like: "I’m so proud of the work our team did to help [Customer Name] launch their new product. Being a part of their success was an amazing experience! #Teamwork #[YourCompany]" This feels much more personal and authentic than a post coming from the corporate brand.

Final Thoughts

While an official "add featured customers" button doesn't exist on LinkedIn, you have a full range of powerful tools at your disposal to achieve the exact same goal. By strategically pinning testimonials, customizing your "About" page and banner, creating consistent customer-centric content, and empowering your team, you can transform your Company Page from a simple brochure into a compelling hub of social proof that validates your brand and attracts new business.

Planning out a recurring content series like a weekly "Customer Spotlight" is where having a clear content calendar comes in handy. For our own marketing, we use Postbase to visually map which customer stories we're sharing each month. This lets us schedule everything in advance - not just on LinkedIn but across all platforms - ensuring we maintain a great mix of educational, promotional, and social proof content without ever scrambling for an idea at the last minute.