How to Add a Facebook Profile to Google My Business

Looking for the social media section on your Google Business Profile to plug in your Facebook link? Here's the deal: Google doesn't offer a specific field for your Facebook profile anymore. But that doesn't mean you can’t strategically connect them. This guide walks you through the effective workarounds that not only link your profiles but also actively drive engagement and build a stronger online brand presence.

Understanding Why There’s No “Facebook Link” Field in Google Business Profile

There was a time when Google Business Profile (formerly Google My Business) had dedicated fields for social media links. You could easily copy and paste your Facebook, Twitter, and Instagram URLs right into your profile. However, Google phased out this feature for most business categories. But why?

The reasoning comes down to Google's primary goal: to be the ultimate source of information and interaction for its users. Google wants searchers to find what they need and engage with your business within its own ecosystem. Instead of sending users away to another platform like Facebook, Google would rather they:

• Read and leave reviews directly on your profile.
• Ask and answer questions in the Q&A section.
• Book appointments through your profile’s booking features.
• Get directions via Google Maps.
• Engage with your content through Google Posts.

Essentially, they prioritize features that keep users on Google. While this might seem counterintuitive, it’s actually an opportunity. The methods for connecting Facebook now are more dynamic, engaging, and offer better visibility than a simple, static link ever could. It’s not just about listing your profile, it's about showcasing your brand.

3 Powerful Ways to Connect Your Facebook Page to Google

Since a direct link is off the table, we have to get a little creative. These three methods are Google-approved and arguably more impactful for marketing your business and engaging potential customers.

Method 1: Showcase Facebook Content with Google Posts

This is by far the most effective and visually appealing way to link your Facebook activity to your Google Business Profile. Google Posts are like mini-updates or ads that appear directly on your profile in search results and on Maps. They are perfect for timely announcements, promotions, and driving traffic wherever you want - including Facebook.

Think of it this way: instead of just a passive link to your Facebook homepage, you are actively pulling people in with a specific, compelling reason to click.

How to Create a Google Post Linking to Facebook:

1. Log into your Google Business Profile Manager. Navigate to your dashboard and look for the option to “Add update” or "Create post."
2. Choose Your Post Type. You’ll see options like “Add update,” “Add offer,” or “Add event.” Choose the one that best fits the content you’re sharing from Facebook. For general updates, “Add update” is perfect. For a sale, use “Add offer.” For a workshop or live music night, use “Add event.”
3. Write a Compelling Description. Your description should be a short, engaging teaser for the content on Facebook. Don't just copy and paste the entire Facebook caption. For example, if you just posted a video tour of your new office on Facebook, your Google Post might say, "Curious about our new space? We just posted a full video tour over on our Facebook page. Come take a look!"
4. Add a High-Quality Visual. Upload the same eye-catching photo or a short clip from the video you used in your Facebook post. Visual consistency helps people instantly recognize your brand when they land on your Facebook page.
5. Add a Call-to-Action (CTA) Button. This is the most important step for creating the link. Click “Add a button” and choose the most relevant option from the dropdown menu, such as “Learn more,” “Shop,” “Sign up,” or “Book.”
6. Insert Your Facebook Link. In the link field for the button, paste the direct URL to your specific Facebook post, event, or special offer. Avoid linking to your main Facebook page unless there’s a good reason. Linking to a specific post is much more effective because it takes the user directly to the promised content.
7. Publish Your Post. Click "Preview" to see how it will look, then hit “Publish.” Your post will now appear on your Google Business Profile, complete with a button that sends traffic straight to Facebook.

Example in Action: A local bakery posts its weekly cupcake flavor lineup on Facebook every Monday. They then create a Google "Update" Post with a mouth-watering picture of the cupcakes. The description reads, "Our new weekly flavors are here! See the full list and tell us your favorite." They add a "Learn more" button that links directly to that Monday's flavor-reveal post on Facebook. Now, anyone who finds the bakery on Google sees this tempting offer and can click straight through to engage on their Facebook page.

Method 2: Reference Facebook in Your Business Description

This method is more subtle but helps create brand cohesion and gently guides users to find you on social media. Your Google Business Profile has a 750-character description field where you can tell your story, highlight what makes your business unique, and mention your services.

Important: Google's guidelines strictly prohibit including website URLs or links directly in the business description text. Writing out `facebook.com/yourbakery` will get your edit rejected or removed. However, you can mention your brand's presence on the platform.

How to Word It Correctly:

Instead of trying to insert a link, you can simply direct people with a clear phrase. Weave it into your description naturally. Here are a few examples:

• "For daily specials, community stories, and behind-the-scenes content, find us on Facebook at Your Awesome Bakery."
• "...We love sharing our latest projects and customer successes. Follow our journey on Facebook by searching for Your Awesome Bakery!"
• "Stay up-to-date with our weekly workshops and events by following our page on Facebook: Your Awesome Bakery."

This approach empowers users who are already interested in your business to take the next step and find you. It signals that you have an active, engaging presence elsewhere and encourages them to become part of your community.

Method 3: Turn Your Website into a Social Hub

Your website is the one place where you have complete control. It is also the one link that Google Business Profile prominently features. By turning your website into a central hub for all your online activities, you create a powerful funnel that directs traffic from Google to Facebook and your other social channels.

This is often considered a best practice for digital marketing in general, as it strengthens your entire online ecosystem.

How to Implement This Strategy:

1. Ensure Your Website is Linked in GBP. This is the most basic step. In your Google Business Profile dashboard, go to the “Info” section and make sure your primary website URL is listed and correct. This is the link that appears with the globe icon on your profile.
2. Make Social Links Prominent on Your Website. Don’t bury your social media profiles. Place clear, recognizable icons for Facebook, Instagram, TikTok, LinkedIn, etc., in highly visible locations on your website. The most common and effective spots are:
   • The website header: In the top navigation bar, where it’s visible on every page.
   • The website footer: At the bottom of every page, which is where users conventionally look for contact info and social links.
   • On your About or Contact page: A natural place to list all the ways customers can connect with you.

When a user discovers your business on Google, their journey often looks like this: Google Search → Google Business Profile → Your Website. Once they land on your site, you can immediately present them with clear paths to your Facebook page and other social profiles. This turns one-time search traffic into a potential long-term follower and customer.

Best Practices for a Unified Brand Experience

Simply linking your profiles isn’t enough. The goal is to create a seamless experience that reinforces your brand identity and builds trust with potential customers. Here are a few ways to level up your strategy.

Keep Branding Consistent

Use the same logo or brand photo as your profile picture on both Google and Facebook. Align your brand colors and imagery on your Facebook cover photo and the photos you upload to your Google Business Profile. Your brand's voice and tone in your posts and descriptions should also be consistent. A customer should immediately know they’re in the right place, no matter which platform they are on.

Cross-Promote Your Content and Reviews

Don’t be afraid to mix content streams. Did you get a fantastic five-star review on Facebook? Take a screenshot (always be mindful of privacy) and share it as an image in a Google Post. Quote the review text in the description and thank your customer. This builds social proof and makes your business look even more credible.

Answer Q&As with Helpful Links

The Q&A section on your Google Business Profile is a goldmine for engaging with potential customers. If someone asks a question that can be answered in more detail with a Facebook resource, use it! For example, if someone asks, "Do you have a menu with pricing?" you can answer: "Great question! Yes, we keep our most current menu with weekly specials pinned to the top of our Facebook page. You can see it here: [link to the specific Facebook post]."

Final Thoughts

While there isn’t a simple "Add Facebook" button in Google Business Profile, the methods available are far more dynamic and strategic for actually growing your business. By using a combination of Google Posts, a smartly-worded business description, and your own website, you can create a powerful connection that guides customers exactly where you want them to go and builds a cohesive brand story.

Keeping up with content on both Facebook and Google Posts can start to feel like a lot to manage. This is exactly why we built Postbase. Using our clean visual calendar, you can plan and schedule your Facebook content right alongside your Google Posts. This allows you to create your messaging once, customize it for each platform, and publish it from a single, intuitive place, ensuring your brand stays consistent without spending extra hours bouncing between tools.