How to Add a Facebook Link to a WordPress Website

Connecting your Facebook page to your WordPress website is one of the fastest ways to build your online presence. It creates a direct path for your website visitors to find and follow you, bridging the gap between your content hub and your social community. This guide will walk you through four distinct methods to add a Facebook link to your WordPress site, ranging from a simple icon to a fully embedded live feed.

Why Connect Your Facebook Page and WordPress Site?

Before getting into the technical steps, let's quickly cover why this is so important. When someone lands on your website, they're already interested in what you have to offer. Making your Facebook page visible and accessible gives them an immediate way to stay connected. It’s an open invitation to join your community.

Here’s what this small action accomplishes:

• Drives Traffic to Your Facebook Page: You create a direct pipeline for your engaged website audience to discover and like your Facebook Page, organically growing your following.
• Boosts Social Proof: A seamless link between your site and a professional, active Facebook Page presents a unified and trustworthy brand image.
• Improves User Experience: People expect to find social links on a website. Placing them where users can easily find them (like the header or footer) makes your site more navigable and user-friendly.
• Unifies Your Brand Presence: Your website is your home base, and your social media profiles are your embassies. Linking them together creates a cohesive online ecosystem where your audience can interact with your brand on their preferred platform.

First, Grab Your Facebook Page URL

No matter which method you choose, you'll need the direct URL for your Facebook page. It might sound obvious, but grabbing the right one is the first step.

1. Open a new browser tab and navigate to Facebook.
2. Go to your brand's Facebook Page (not your personal profile's news feed).
3. Once you're on your Page's home or profile view, look at the address bar in your browser. The URL will look something like https://www.facebook.com/yourpagename.
4. Highlight this full URL and copy it to your clipboard. You're now ready to go.

With your URL copied, let's explore the best ways to get it onto your WordPress site.

Four Simple Ways to Add a Facebook Link to Your Site

WordPress offers several ways to achieve the same goal, giving you the flexibility to choose what works best for your site's design and theme. We'll start with the most modern and common method and then cover other great options.

Method 1: The Social Icons Block (The Modern Standard)

If you're using a modern block-based theme, the Social Icons block is your best friend. It’s designed specifically for this task, making it incredibly easy to add a clean, officially-branded Facebook icon anywhere on your site.

This method is perfect for adding social links to your website's header or footer, so they appear on every page.

Step-by-Step Instructions:

1. From your WordPress dashboard, navigate to Appearance >, Editor. This will open the Site Editor, which allows you to modify your sitewide templates like your header and footer.
2. Click on the area you want to edit. For social links, the Header or Footer is usually the best spot. If you select your header, a small outline and a label will appear, indicating you're editing that 'Template Part'.
3. Find a good spot in your header or footer for the icons. Click the "+" (Block Inserter) button to add a new block.
4. In the search box, type "Social," and select the Social Icons block. A small container for your icons will appear.
5. Now, click the "+" button inside the Social Icons block you just added. A search box will pop up. Type "Facebook" and click the Facebook icon to add it.
6. With the Facebook icon selected, a space will appear for you to paste your link. Paste the Facebook Page URL you copied earlier and press Enter or click the "Apply" arrow.
7. Your Facebook icon is now linked! You can continue adding other social icons (Instagram, X, LinkedIn, etc.) to the same block.
8. When you're finished, click the Save button at the top right of the editor.

That's it! A crisp, professional Facebook logo that links directly to your page will now appear sitewide in the location you chose.

Method 2: Adding a Link to a WordPress Menu (Clean and Simple)

Sometimes you don't want an icon, you just want a simple text link that says "Facebook" or "Follow Us." The best place for this is often in a navigation menu, particularly a footer menu. This method works on virtually all WordPress themes, new and old.

Step-by-Step Instructions:

1. Navigate to Appearance >, Menus from your WordPress dashboard.
2. At the top of the page, use the dropdown menu to select the menu you want to add the link to (e.g., "Footer Menu," "Main Navigation"). Click Select.
3. On the right side of the screen, you'll see a panel labeled "Add menu items." Click on the Custom Links tab to expand it.
4. In the "URL" field, paste your Facebook Page URL.
5. In the "Link Text" field, type the text you want users to see, such as "Facebook," "Find Us on Facebook," or "Community."
6. Click the Add to Menu button. Your Facebook link will now appear at the bottom of the menu structure on the right.
7. You can drag and drop the menu item to reorder its position. For a nice touch, click the down-arrow on the item and check the box for "Open link in a new tab." This keeps visitors on your website when they click the link.
8. Finally, click the Save Menu button.

Your menu will now have a clean text link directing visitors straight to your Facebook page.

Method 3: Using a Widget (For Classic Themes &, Sidebars)

If you're using an older or "classic" WordPress theme, you might be more familiar with a widget-based approach for your sidebar or footer. You can easily add a Facebook icon or text link using a Custom HTML widget.

Step-by-Step Instructions:

1. From your WordPress dashboard, go to Appearance >, Widgets.
2. You’ll see a list of available widget areas for your theme (e.g., "Sidebar," "Footer Section 1," "Footer Section 2"). Find the one where you want your social link to appear.
3. Click the "+" (Add Block) button within that widget area.
4. Search for the Custom HTML block and add it.
5. Now, you’ll need to add a small snippet of HTML code. To create a simple text link, use this template:

<,a href="https://www.facebook.com/yourpagename" target="_blank" rel="noopener">,Follow us on Facebook!<,/a>,

Just remember to replace `https://www.facebook.com/yourpagename` with your actual URL. The `target="_blank"` attribute is what makes the link open in a new tab.

If your classic theme uses the newer block-based widget editor, you can also just use the Social Icons block (from Method 1) right here instead of using Custom HTML.

6. Once you've added your code or block, click the Update button at the top right of the screen to save your changes.

This method gives you precise control and works well for anyone who is comfortable with widgets or older themes.

Method 4: Embedding Your Facebook Page Feed (For Maximum Impact)

Want to go beyond a simple link or icon? You can embed your entire Facebook page feed directly onto your website. This is a powerful move that displays your latest posts, photos, and updates in real-time, bringing dynamic, engaging content to your site and offering undeniable social proof.

Since WordPress doesn't include this feature natively, the best way to do this is with a plugin. One of the most popular and reliable plugins for this is Smash Balloon Social Post Feed.

General Steps Using a Plugin:

1. From your dashboard, go to Plugins >, Add New.
2. Search for "Smash Balloon Social Post Feed" or a similar Facebook feed plugin.
3. Click Install Now and then Activate.
4. Once activated, you'll see a new menu item for the plugin on the left side of your dashboard (e.g., "Facebook Feed"). Click on it to go to the setup wizard.
5. The plugin will walk you through connecting your Facebook account and selecting the page you want to display. This is a secure process that grants the plugin read-only access to your page content.
6. After connecting, you can typically customize the look of your feed - choosing a layout, deciding which kinds of posts to show, adjusting colors, and more.
7. Once you're happy with the design, the plugin will provide you with a shortcode. It will look something like this: [custom-facebook-feed]
8. Copy this shortcode. Now, you can paste it anywhere on your site you want the feed to appear - on a page, a blog post, or even in a text widget in your sidebar or footer.
9. Save or publish the page, and your live Facebook feed will be embedded and visible to visitors.

Final Thoughts

Adding a Facebook link to your WordPress website is a fundamental step in building a connected and professional online brand. Whether you opt for a sleek icon in your footer, a simple text link in a menu, or a fully dynamic page feed, making it easy for your audience to find you is always a good move.

Once you’ve linked your site and social profiles, the real work is in creating and managing a steady stream of valuable content. We built Postbase because we were tired of wrestling with social media tools that were built for 2010 but trying to exist in today's video-first world. Our platform lets you view your entire content strategy on a visual calendar, schedule posts for all your accounts at once without glitches, and manage every comment and DM from one unified inbox. It just works, reliably, and looks beautiful doing it.