How to Add an Etsy Link to TikTok

A viral TikTok showing off your incredible Etsy products is a massive win, but that victory is short-lived if viewers have no easy way to buy what they just saw. Adding a direct link from your profile to your Etsy shop transforms passing interest into potential sales, creating a seamless path from discovery to checkout. This guide will walk you through exactly how to add your Etsy link to your TikTok bio - for any account size - and share strategies for actually getting people to click it.

Why Your Etsy Link on TikTok is a Game-Changer

Think of your TikTok profile as the digital storefront window and your Etsy link as the front door. Without that door, potential customers are left window-shopping with no way to enter. Views are great, but sales pay the bills. A clickable link in bio accomplishes three critical things:

• It Minimizes Friction: Instead of making users leave the app, open their browser, search for Etsy, and then try to remember your shop name, a single tap takes them right to your products. The easier you make it, the higher the chance of a conversion.
• It Capitalizes on Intent: When someone is inspired by your video, their impulse to buy is at its highest. A link in your bio captures that impulse in the moment, rather than letting it fade.
• It Professionalizes Your Brand: A complete profile with a website link signals that you’re a serious business, building trust and credibility with your audience.

Before you can add that all-important link, there are a couple of things to check first.

First, Which TikTok Account Type Do You Have?

TikTok offers different link capabilities based on your account type and size. The most important distinction for Etsy sellers is whether you have access to the dedicated “Website” field in your profile settings. Traditionally, this feature has been reserved for Business Accounts with over 1,000 followers.

However, TikTok often tests features and rolls them out differently, so you might see this option available even if you don't meet the follower count yet. The best way to know is to check. If you have the "Website" field, you can use the official method below. If you don't, no worries - the workaround using a “link in bio” tool is just as effective and sometimes even more powerful.

The Official Method: Adding a Clickable Link with a Business Account

If you have the “Website” option in your profile editor, this is the most direct way to add your Etsy link. This requires switching your account to a Business Account, which also unlocks analytics and other business-focused features.

Step 1: Switch to a TikTok Business Account

If you're still on a Personal account, making the switch is straightforward and grants you access to key business tools.

1. Open TikTok and go to your Profile.
2. Tap the three horizontal lines (the "hamburger" menu) in the top-right corner to open Settings and privacy.
3. Tap on Account.
4. Select Switch to Business Account and follow the on-screen prompts. You'll be asked to choose a category that best describes your business (e.g., “Arts & Crafts”).

A quick note: The main downside of a Business Account is limited access to TikTok’s Commercial Music Library. This means you might not be able to use some viral, trending sounds created by popular artists in your videos. For many product-based businesses, the trade-off for analytics and a website link is well worth it.

Step 2: Add Your Etsy Shop URL

Once you're on a Business Account (and have met any follower requirements from TikTok), adding your link takes seconds.

1. Navigate back to your Profile page.
2. Tap the Edit profile button below your bio.
3. Look for the Website field. If it's there, tap Add website.
4. Copy your full Etsy shop URL (it should look like https://YourShopName.etsy.com or https://www.etsy.com/shop/YourShopName) and paste it into the field.
5. Tap Save.

That's it! A clickable link to your Etsy shop will now appear in your bio. Go back to your profile to see it live and give it a test click.

The Workaround: Using a "Link in Bio" Tool (For Everyone)

What if you don't have the "Website" field yet? Or what if you want to link to more than just your Etsy shop - like your Instagram, a blog, or a specific product collection? This is where "link in bio" tools come in. They are a fantastic solution for any creator, regardless of follower count.

A "link in bio" tool creates a simple, mobile-friendly landing page that houses multiple links. You then put the single link for that page in your TikTok bio. This gives your followers a central hub for everything you want to share.

Step 1: Choose Your Tool

There are many great tools available, most with excellent free plans. Some popular options include:

• Linktree: The original and one of the most widely used. Very user-friendly.
• Campsite.bio: Known for its visually engaging layouts that can mimic an Instagram grid.
• Beacons: A creator-focused tool that combines your links with content monetization features like digital downloads or tip jars.

Step 2: Build Your Landing Page

Signing up and setting up your page is a quick process.

1. Create an account with your chosen service.
2. Choose your unique URL (usually something like linktr.ee/YourShopName).
3. Use the dashboard to add links. Your first one should be your Etsy shop! Create a button with clear text like "Shop My Etsy" or "Handmade Goods on Etsy."
4. Add links to your other social media profiles, an email newsletter sign-up, or a featured product listing.
5. Customize the look and feel - add your profile picture or logo and change the colors and fonts to match your brand's aesthetic.

This mini-website becomes a powerful one-stop shop for your audience, giving you far more flexibility than a single link ever could.

Step 3: Add Your New Link to Your TikTok Profile

Copy the custom URL you created with your link-in-bio tool. Now, head back to TikTok and paste that URL into the "Website" field in your profile settings. If you don't have that field, you can still paste the URL directly into your bio description, but be aware it won't be clickable. Your goal should be to get to the point where you *can* add a clickable link, as it makes a world of difference for user experience.

Beyond Just the Link: How to Actually Get People to Click

Placing the link in your bio is only half the battle. Simply having it there and hoping people find it won't drive sales. You need to actively direct your audience to it through your content. Here's how:

1. Use Strong, Clear Calls-to-Action (CTAs)

Your followers aren't mind readers. You need to tell them exactly what to do. At the end of a video showcasing your product, use both verbal and visual cues:

• Say It Aloud: Literally say the words, “You can grab one for yourself at the link in my bio!” or "Shop this collection through my profile link."
• Use On-Screen Text: Add a text box that says “Link in Bio to Order!” or “Shop Now ↑” with an arrow pointing to where the link will be on your profile page. This works great for viewers watching with the sound off.

2. Create Content That Sparks Curiosity

Your content's job is to make people want to click the link. Focus on content that shows the value, story, and personality behind your products.

• The Process: Film yourself making your product. The detailed woodwork, the careful pouring of a candle, or the intricate brushstrokes on a piece of art connect people to the craftsmanship and make the final product feel special.
• Packing Orders: This is classic social proof. Showing that other people are buying your products creates trust and a bit of FOMO (fear of missing out). Give callouts like, "This lovely jewelry set is heading to Sarah in California. Thank you, Sarah!"
• Solve a Problem: Frame your item as a solution. Instead of just showing a clay mug, show it as part of “the perfect cozy morning routine.” Instead of a planner, showcase it as “the ultimate tool to finally get organized this semester.”
• Hook into Trends: Use trending sounds and video formats, but give them a unique twist that relates back to your Etsy shop. Is there a viral audio about a 'dream life'? Show how your products fit into that aesthetic.

3. Optimize Your Entire Profile for Conversions

Your profile elements should all work together to funnel viewers towards your Etsy link.

• Bio: Keep it short and to the point. Say exactly what you sell and who it's for. For example: “💖 Handmade clay earrings inspired by nature. Shop my Etsy below!” The emoji and pointing finger direct eyeballs right where you want them.
• Username & Profile Picture: Use a high-quality photo of yourself or a clean version of your brand logo. Your username should be identical or very similar to your Etsy shop name for seamless brand recognition.
• Pinned Posts: Pin your top-performing 1-3 videos to the top of your grid. Choose posts that best represent your brand, show off a popular product, or have a clear CTA to shop your link.

Treat your TikTok profile like you would the homepage of a website - every element should guide the user toward the action you want them to take.

Final Thoughts

Connecting your TikTok presence to your Etsy shop is a fundamental step in turning creative content into a sustainable business. By either adding a direct link through a Business Account or using a versatile link-in-bio tool, you create a direct bridge for your audience to become your customers. Remember, the link is just the tool, consistent, engaging content powered by clear calls-to-action is what truly drives traffic and sales.

Trying to stay consistent with that engaging video content across TikTok, Instagram Reels, and YouTube Shorts can become a huge time drain. It’s what inspired us to build Postbase. We designed it for modern social media, with a visual calendar to help you plan your short-form videos and a scheduler that just works - letting you create your content once and get it everywhere without the headache. It helps you stay organized so you can focus less on the logistics of posting and more on creating videos that get people excited to click that link in your bio.