How to Add a Company Name in a LinkedIn Post

Adding a company name to your LinkedIn post is a simple action that can dramatically boost its visibility and professional impact. This guide will walk you through exactly how to tag companies effectively, troubleshoot common issues, and use this feature strategically to build your brand and network. We'll cover everything from the basic mechanics on desktop and mobile to advanced tips that will put you on the radar of the brands you care about.

Why Tagging a Company Is More Than Just a Mention

At first glance, tagging a company might seem like a small detail, but it's a powerful and intentional networking move. It transforms a simple name into a live, clickable link connected directly to the company's official LinkedIn Page. Understanding the "why" behind this feature is the first step toward using it effectively to grow your influence and open new doors.

The Ripple Effect: Reaching Beyond Your Network

When you share a post, its initial audience is limited to your own connections and followers. However, when you correctly tag a company, you tap into their audience, too. While not guaranteed, your post has a chance of being seen by people who follow that Company Page, significantly broadening your reach. Think of it this way: if you have 1,000 connections and you tag a company with 500,000 followers, you've just created a potential pathway for your content to reach a much larger, relevant audience that you otherwise wouldn't have access to.

Getting on the Radar: How Companies Are Notified

Every time you successfully tag a company, the administrators of that company's LinkedIn Page receive a notification. This is a direct signal that gets your post in front of the very people running their social media and brand marketing efforts. For them, it’s valuable user-generated content. For you, it's an opportunity. If they find your post insightful, appreciative, or well-aligned with their brand, they might engage with it by liking, commenting, or even reposting it to their own followers, providing a massive signal boost and instant credibility.

Building Relationships: The Digital Handshake

Tagging isn't just about visibility, it's about relationships. Use it to give public credit where it's due. For example:

• Celebrating a Partnership: "Thrilled to announce our new collaboration with @Innovate Inc. to bring a better solution to our customers."
• Praising a Vendor: "The team at @TechSolutions LLC went above and beyond for us on this project. Highly recommended!"
• Sharing Company News: "Proud of the work my team at @Global Corp is doing to drive innovation in our industry."

These tags act as public acknowledgments that strengthen professional ties. They show you value your partners and are a team player, which helps build goodwill and maintain positive business relationships both online and off.

Boosting Authority: The Power of Association

Tagging respected companies in your field lends itself to your professional credibility. When you thoughtfully discuss a report published by a major consulting firm and tag them, or share insights from an industry event while tagging the host company, you are positioning yourself within that professional conversation. It signals that you are informed, engaged, and connected to the important players and ideas circulating in your domain. Over time, these associations help build your authority on a given topic.

How to Add a Company Name in a LinkedIn Post: The Core Mechanics

The process of tagging a company is straightforward, but it requires one specific action to work correctly. Whether you're on a desktop computer or your phone, the principle is the same. Follow these steps to make sure your tags are active and clickable every time.

Tagging a Company on a Desktop Computer

Follow these simple instructions when creating or editing a post from your web browser:

1. Navigate to the LinkedIn homepage and click "Start a post" at the top of your feed.
2. Begin writing the text for your post. When you get to the part where you want to mention the company, type the "@" symbol.
3. Immediately after the "@" symbol (with no space), start typing the name of the company. For example, @Postbase.
4. As you type, a dropdown menu will appear with a list of suggestions for people, schools, and companies.
5. Look through the list and click on the correct company. You might need to type more of the name to narrow down the options.
6. Once you select it, the company's name will appear in bold text in the post editor. This confirms the tag is active. You can then finish writing and publish your post.

Tagging a Company on the LinkedIn Mobile App

The process is nearly identical on the mobile app for both iOS and Android:

1. Open the LinkedIn app and tap the "Post" button at the bottom center of the screen.
2. Write your caption in the text box.
3. When it’s time to tag the company, type the "@" symbol and immediately begin typing the company's name.
4. A menu of suggestions will pop up from the bottom of the editor or near your cursor.
5. Scroll through the list and tap the correct company page.
6. The name will turn bold in the editor, letting you know the tag has been successfully created. Tap "Post" to publish.

The Golden Rule You Can't Forget

If you take away just one thing from this section, let it be this: You must select the company from the dropdown menu that appears. Simply typing "@CompanyName" into your post will not work. LinkedIn needs you to choose the official page from its database to create the hyperlink. A successful tag will always appear bold in the post editor before you publish it. If it’s not bold, it’s just plain text, and no one will be notified.

Troubleshooting: What to Do When Company Tagging Goes Wrong

Even though the process is simple, you might occasionally run into snags. Here are the most common issues people face when trying to tag a company on LinkedIn and exactly how to solve them.

Problem: The Company I Want to Tag Isn't Appearing in the List

This is the most frequent issue. If you're typing the "@" symbol and the company name, but the right page isn't showing up, work through this checklist:

• Check for Typos: Start with the simplest fix. Are you spelling the name perfectly? Did you miss an "&," or add an extra space? For example, is it "AT&,T" or "AT and T"?
• Try the Full, Official Name: Many companies use abbreviations in daily conversation, but their LinkedIn page uses the full legal name. If "@PwC" isn't working, try "@PricewaterhouseCoopers."
• Verify the Company Has a LinkedIn Page: Not every organization has an official LinkedIn Company Page, especially very new or small businesses. Do a quick search on LinkedIn for the company. If you can't find an official page, you won't be able to tag them.
• Give LinkedIn a Refresh: Sometimes, the platform is just momentarily glitchy. Try deleting what you wrote, refreshing the browser page (or restarting the app), and attempting the tag again. Often, this is all it takes to jolt the search function back to life.

Problem: My Tag is Just Plain Text. It Isn't Bold or Clickable.

If you've published your post and see "@CompanyName" sitting there as plain, unclickable text, the fix is straightforward. This happens when you type the whole thing out but forget to select the company from the prompt. Here’s how to correct it:

1. Click the three dots (...) at the top right of your post and select "Edit post."
2. Delete the plain-text mention of the company name.
3. Re-type it, starting with "@" and carefully selecting the correct option from the dropdown menu that appears.
4. Confirm the name is now in bold, then click "Save." Your tag will now be active.

Beyond the Basics: Strategic Tagging for Better Results

Now that you know how tagging works, you can start using it with purpose. A strategic tag is much more powerful than a random one. Following a few best practices will prevent you from looking spammy and help you achieve your networking and visibility goals.

Think Relevance, Not Randomness

The number one rule of tagging etiquette is to keep it relevant. Tagging dozens of popular companies in an unrelated post in the hopes of getting more eyeballs is bad practice. At best, it's ignored, at worst, it makes your content look like spam and damages your credibility. Only tag companies when there's a genuine connection to your content. Ask yourself:

• Is my post about this company's product, service, or a recent piece of their content?
• Is this company a partner, client, or employer relevant to the story I'm telling?
• Does my post provide actual value or insight that someone from this company would find interesting or useful?

If the answer is a clear "yes," then you have a good reason to tag them.

Weave Tags into Your Narrative

The most effective tags are smoothly integrated into sentences, not just listed at the end of a post. It looks more natural and provides clear context.

Instead of this:
"Had a great meeting today. Enjoying the amazing software they build.
@HubSpot @Salesforce"

Try this:
"Had a great client meeting today showing how we integrate solutions from @HubSpot into our custom marketing funnels. The flexibility of their platform makes a huge difference."

The second example tells a much clearer story, provides context, and positions the tag as a natural part of the message rather than a disconnected shout-out.

Final Thoughts

Effectively tagging companies on LinkedIn is a skill that blends practical know-how with professional tact. By moving beyond just inserting a name and instead using tags to give credit, share value, and build relationships, you can transform your posts from simple updates into powerful networking tools that get seen by the right people.

To do this consistently requires planning. On our own team, we use our visual calendar in Postbase to map out content weeks in advance. This helps us ensure we're strategically mentioning partners, clients, and industry leaders in a balanced and authentic way. Having a bird's-eye view of your schedule makes it simple to spot opportunities and keep your engagement strategy sharp across all platforms.