How to Add a Clickable Link to a TikTok Video

Transforming your TikTok views into website traffic starts with one simple, powerful tool: a clickable link. Adding a link is the first step, but getting your audience to actually click it takes a clear strategy. This guide breaks down exactly how to add that all-important link to your TikTok profile and provides actionable tips to drive your followers to take that next step.

First Things First: Do You Meet the Requirements for a Link?

Before you can add a link, your account needs to have the feature enabled. For a long time, the unwritten rule was that you needed at least 1,000 followers. While that can still unlock the feature on some personal accounts, TikTok has made the primary method much more direct and accessible for creators and brands of all sizes. Today, the most reliable way to get the prized link-in-bio spot is by switching to a Business Account.

The Best Method: Switch to a Business Account (Free & Instant)

Switching your TikTok account to a Business Account is free, takes less than a minute, and immediately unlocks the ability to add a website link to your profile, regardless of your follower count. It also gives you access to valuable analytics and tools, making it a great resource if you're promoting a brand, service, or your own content.

Here’s how to make the switch:

1. Open the TikTok app and go to your Profile page.
2. Tap the three horizontal lines (the "hamburger" menu) in the top-right corner to open Settings and privacy.
3. Tap on Account.
4. Select Switch to Business Account and follow the on-screen prompts. You’ll be asked to choose a category that best describes your account.
5. Once you've completed the setup, the ability to add a website link is activated.

One quick note: The main trade-off with a Business Account is access to TikTok’s Commercial Music Library. It has millions of licensed, royalty-free sounds, but you won’t be able to use some viral, trending audio from popular artists. For most brands and creators, this is a minor issue, as using trending sounds for direct marketing can be a legal grey area anyway. You can still use original audio and commercially licensed tracks, which is best practice for branded content.

How to Add a Clickable Link to Your TikTok Bio: A Step-by-Step Guide

Once you’ve switched to a Business Account (or have over 1,000 followers on a Personal Account), adding your link is straightforward. This bio link is the central hub for directing all the traffic you generate from your videos.

1. Navigate back to your Profile page.
2. Tap the Edit Profile button located just below your follower count.
3. You should now see a field labeled Website. Tap on it.
4. Paste the full URL you want to direct your audience to (e.g., https://www.yourwebsite.com) into the field.
5. Tap Save in the top-right corner.

That's it! A clickable link will now appear on your profile page, right below your bio description. Now, anyone who visits your profile can tap that link and be taken directly to your chosen destination.

Pro Tip: Use a "Link in Bio" Tool to Share Multiple Links

What if you want to promote your latest YouTube video, a blog post, an affiliate product, and your online store all at the same time? You only get one clickable link. This is where "link in bio" tools are incredibly useful.

Services like Linktree, Beacons, or Koji let you create a simple, mobile-friendly landing page that houses multiple links. Instead of linking directly to your homepage, you use your unique "link in bio" page URL. When a user clicks it, they are presented with a list of curated links you want them to see.

This approach gives you a flexible way to direct traffic without constantly having to update the singular link in your TikTok bio. You can simply update your landing page with new links for your latest campaigns or content pieces.

You Added a Link. Now How Do You Get People to Click It?

Unfortunately, just having a link sitting in your bio won't do much. You've placed the door, but now you have to invite people to walk through it. Driving traffic comes down to including clear and repeated calls-to-action (CTAs) in your videos. The most successful creators on the platform don't leave it to chance, they actively guide their audience.

Strategy 1: The Verbal Call-to-Action

The simplest and often most effective method is to literally tell your viewers what to do next. As you speak to the camera, integrate a clear and direct CTA into your script.

• For E-commerce: "If you want to grab one of these amazing mugs for yourself, the shop link is in my bio."
• For Bloggers/Content Creators: "I broke down the entire five-step process in my latest blog post. Tap the link in my bio to read it now."
• For Coaches/Consultants: "Want to work with me? You can book a free discovery call at the link in my profile."

A verbal cue creates a direct connection and makes the instruction feel like a personal recommendation.

Strategy 2: The On-Screen Text CTA

Reinforce your verbal message with a visual one. Use TikTok's built-in text editor to place a CTA directly onto your video. This is perfect for viewers watching with the sound off.

• Add a simple text overlay like "Full Recipe at the Link in Bio!"
• Use emojis to draw the eye, such as an arrow or a hand pointing upwards: "Shop this look → link in my profile".
• Animate the text to pop on and off the screen to make sure it doesn't get ignored.

Positioning matters. Place your on-screen text in an area that won't be covered by TikTok's user interface elements, like your caption, username, or the right-side engagement buttons. The top-center or middle-left of the screen are often safe zones.

Strategy 3: The Caption CTA

The trifecta is complete by adding one more reminder in your video’s caption. While links in captions are not clickable, it serves as another prompt to steer people toward your profile page.

• Brief and to the point: "Get your own at the link in our bio!"
• Ask a question to drive engagement and clicks: "What do you think of this? Let me know in the comments & find the full article at the link in bio!"

Combining a caption CTA with the on-screen and verbal mentions covers all your bases.

Can You Add Clickable Links Directly In a TikTok Video or Caption?

This is one of the most common questions, so let's get right to it: for organic posts, the answer is no. You cannot add a clickable hyperlink directly in a TikTok video description (caption) or as a tappable sticker on the video itself. Those areas are purely for text and hashtags.

Why? Like most social platforms, TikTok's primary goal is to keep users active within its own app for as long as possible. Allowing every video to contain an immediate, clickable exit point would drain its user base and watch time. The link-in-bio method is TikTok’s compromise, allowing creators to drive qualified traffic without turning the For You Page into a wall of external links.

Beyond the Bio: Advanced Methods for Adding Links on TikTok

While the bio link is the go-to for organic growth, there are a couple of other specialized scenarios where clickable links can appear directly on a video.

1. TikTok Shop Product Links

If you're an e-commerce brand with a physical product, you might be eligible for TikTok Shop. Once you're set up as a seller, you can tag specific products in your videos. When you do, a yellow shopping bag icon and a product link appear directly on the video. Viewers can tap it to see the product details and purchase it directly within the TikTok app.

2. Links in TikTok Ads

This is the only guaranteed way to get a clickable call-to-action button on your video. When you run a paid advertising campaign through the TikTok Ads Manager, you can add a CTA button with customizable text like "Shop Now," "Learn More," "Sign Up," or "Download." This is a powerful tool for driving conversions, but it falls under a paid marketing strategy rather than an organic one.

Final Thoughts

Giving your audience a clear path from your videos to your website is all about using the bio link effectively. To get started, switch to a Business Account to unlock the feature, then craft clear verbal, on-screen, and caption-based calls-to-action in every relevant video to drive your followers there. That's the formula for turning passing viewers into committed followers, customers, and readers.

Getting your strategy right on one platform is a great start, and keeping that momentum across all your channels can be a massive challenge. That’s why we built Postbase. My biggest challenge used to be planning out content calendars and then trying to customize or schedule video for platforms like TikTok, Reels, and Shorts. We designed Postbase to solve that - it lets me visualize all my posts on one calendar, schedule short-form video to every platform at once, and see analytics that show what's working without needing to jump between a dozen apps.