How to Add an Editor to a Facebook Page

Giving someone access to manage your Facebook Page is one of the most powerful steps you can take to grow your brand, but the settings can feel buried. This guide clears up the confusion, walking you through exactly how to add an Editor to your Facebook Page, clarifying what each permission level means, and providing best practices for managing your team securely.

Why Add an Editor to Your Facebook Page?

Running a successful Facebook Page is a significant commitment. As your brand grows, trying to manage everything yourself - from content creation and scheduling to community engagement and performance analysis - becomes unsustainable. Bringing in help isn't just a luxury, it's a strategic move that can dramatically increase your efficiency and impact. Adding an Editor or another role allows you to delegate tasks without compromising your personal profile's security.

Here are the core reasons why you should assign roles on your Facebook Page:

• Secure Collaboration: The biggest advantage is that you never have to share your personal Facebook login credentials. Giving someone your password is a huge security risk that exposes your personal account, private messages, and other connected pages. Assigning a Page role provides a secure, professional way to grant access.
• Clear Delegation: You can assign specific roles based on a team member's responsibilities. If you hire a social media manager to handle daily posting, the Editor role is perfect. If you have someone focused only on responding to comments, the Moderator role suits them best. This clarity helps everyone understand their duties.
• Increased Efficiency: With a team in place, content can be created, scheduled, and published around the clock. Your community manager can respond to comments and messages in real time, improving audience engagement and customer service. You’re no longer the bottleneck for every single action.
• Scalability: Whether you're working with a freelance social media manager, a V.A., or a full-service marketing agency, Page roles are designed to scale. It’s easy to add and remove people as your team changes, ensuring your operations run smoothly without interruption.

Understanding Facebook Page Roles and Permissions

Before you add someone, it’s important to understand what each role can and cannot do. Facebook’s permissions have evolved, particularly with the introduction of the "New Pages Experience." The core difference is between having full control (Admin access) and partial control (task-based access like an Editor). Granting the right level of permission is fundamental to both security and efficiency.

Here’s a breakdown of the key roles, from most to least powerful:

Admin (Full Control)

An Admin holds the keys to the kingdom. They have complete and total access to the Page and can perform every possible action. This includes:

• Managing all Page settings and information.
• Adding, removing, and changing the roles of other people on the Page.
• Creating, publishing, and deleting posts, Stories, and other content.
• Sending messages and responding to comments as the Page.
• Running ads and viewing insights.
• Most importantly: Deleting the Page itself.

When to use it: Reserve the Admin role for business co-owners or highly trusted partners. You should have very few Admins. As a general rule, if someone doesn't need to manage who else has access to the page, they shouldn't be an Admin.

Editor (Partial Control)

The Editor role is the workhorse of most social media teams. It's designed for the person or people responsible for the day-to-day management of your Page's content and engagement. Think of it as an Admin without the ability to manage other users or touch core page settings.

An Editor can:

• Create, schedule, manage, and delete any post, Story, or video.
• Send messages from the Page's inbox and respond to comments.
• Create and manage ads.
• View Facebook Insights to see how content is performing.
• See which Admin or Editor published a specific post.

When to use it: This is the perfect role for your social media manager, content creator, or marketing agency contact. It gives them all the tools they need to manage your content strategy and community without being able to make dangerous changes to the Page's foundation.

Moderator

The Moderator is your community's guardian. This role is laser-focused on engagement and conversation management. It's ideal for team members responsible for customer support or moderating user comments.

A Moderator can:

• Respond to comments on the Page.
• Delete unwanted comments and ban people from the Page.
• Send messages from the Page's inbox.
• Create ads and view insights.

What they can't do is create original posts. This role is strictly for managing what other people say, not for publishing new content as the Page.

When to use it: Assign this to a community manager or virtual assistant whose job is to keep conversations healthy and answer inquiries.

Advertiser

As the name suggests, the Advertiser role is for anyone whose sole responsibility is running paid campaigns for the Page.

An Advertiser can:

• Create and manage ads using the Meta Ads Manager.
• View Facebook Insights to track ad performance.

They cannot publish organic content, comment, or send messages as the Page. It’s a very specific role designed for your paid media specialist or digital advertising agency.

Analyst

The Analyst has read-only access. This person can view and analyze the Page’s performance data but cannot interact with the Page in any public way.

An Analyst can:

• View Facebook Insights and see detailed analytics.
• See who published specific posts on the Page.

When to use it: Perfect for a marketing director, data analyst, or stakeholders who need to see performance metrics without having the ability to post or make changes.

How to Add an Editor to Your Facebook Page: A Step-by-Step Guide

Facebook has two main interfaces for managing Pages: the "New Pages Experience" and "Classic Pages." Most Pages have been updated to the New Pages Experience, but some might still be on the classic version. We’ll cover both.

Instructions for the New Pages Experience

The current interface is built around switching between your personal profile and your Page's profile. You must be "acting as" your Page to manage its settings.

1. Switch to Your Page's Profile: On the Facebook homepage, click your profile picture in the top-right corner. In the dropdown, select "See all profiles," and then choose the Page you want to manage. You are now acting as that Page.
2. Access Your Page's Professional Dashboard: Once you're on your Page's feed, click its profile picture in the top-right again. From this menu, select Professional Dashboard.
3. Navigate to Page Access: In the left-hand menu of the Professional Dashboard, scroll down and find the "Your Tools" section. Click on Page Access.
4. Invite a New Person: At the top, you'll see "People with Facebook access." Click the Add New button on the right.
5. Search for the User: A pop-up will appear. Click "Next" and use the search bar to find the person you want to add by their name or the email address associated with their Facebook account. Select the correct person from the list.
6. Assign Permissions: This is the most crucial step. You will see a screen titled "Give [Name] access to your page." To assign an Editor-like role, do not turn on the toggle for "Allow this person to have full control." Instead, review the available permissions (Content, Messages, Community Activity, Ads, Insights) and turn on the toggles for everything the person needs to do their job. For a true Editor, you would typically enable everything except full control.
7. Send the Invitation: After setting the permissions, click Give Access. For security, Facebook will prompt you to re-enter your personal profile password. Once you do, the invitation will be sent.

The person will receive a notification and has 30 days to accept the invitation before it expires.

Instructions for Classic Pages

If your Page hasn't been updated, the process feels a bit more old-school but is just as straightforward.

1. Go to your Facebook Page while logged into your personal profile.
2. In the left-hand navigation menu, find and click on Settings.
3. In the Settings menu, click on Page Roles.
4. Under the "Assign a New Page Role" section, start typing the name or email address of the person you want to add in the text box. Select them when their profile appears.
5. To the right of the name box, there's a dropdown menu that says "Editor." Since that's the default, you can leave it as is or choose another role if needed.
6. Click the Add button. Facebook will ask you to enter your password to confirm the change.

The process from here is the same: the person gets a notification to accept their new role on your Page.

Best Practices for Managing Page Roles

Adding people is easy, but managing them smartly over time is what protects your brand.

• Apply the Principle of Least Privilege: Always grant the minimum amount of access necessary for someone to do their job. Not everyone needs to be an Admin. If all they do is schedule content and reply to comments, the Editor role is perfect. This minimizes the risk of accidental (or intentional) damage.
• Conduct Regular Audits: It’s good practice to review who has access to your Page every few months. Go to your "Page Access" or "Page Roles" settings and remove anyone who is no longer working with you, such as former employees, freelancers, or agency partners. This is a simple but vital security cleanup.
• Don't Use Personal Accounts for Business: A common mistake is adding a freelancer’s personal Facebook profile. If your organization is big enough, encourage team members to use Meta Business Suite (formerly Business Manager). This platform is built for teams and agencies, allowing you to manage permissions for Pages, ad accounts, and other assets from a centralized dashboard without having to be "friends" with people on Facebook.
• Communicate Clearly: When you invite someone to a role, let them know what you expect. Tell your Moderator they're in charge of comment management, and inform your Editor about the content calendar and brand voice. Clarity avoids confusion and helps everyone work together more effectively.

Final Thoughts

Adding an Editor to your Facebook Page is a fundamental step toward scaling your social media efforts securely and efficiently. By understanding the differences between roles like Admin, Editor, and Moderator, and by following the simple step-by-step process, you can easily delegate tasks and build a collaborative team without ever having to share your password.

Once your team members have access, the real challenge is keeping everyone on the same page. At Postbase, we built our platform to solve this exact problem. We offer a simple, visual calendar so everyone can see the content plan, a single inbox for managing comments and DMs across all your platforms, and robust scheduling that lets you publish everywhere at once. It’s the seamless collaboration tool you need after your team is assembled. If you want to put an end to disorganized social media management, take a look at Postbase.