How to Add an Administrator to a Facebook Page

Adding another administrator to your Facebook Page is one of the smartest moves you can make as your brand grows. This guide will walk you through exactly how to grant access, explain the different roles you can assign, and cover some best practices to keep your page secure along the way.

Why Add an Administrator to Your Facebook Page?

Managing a business page solo can quickly become overwhelming. Between creating content, responding to comments, answering direct messages, and tracking performance, it's a full-time job in itself. Bringing other people into the fold isn't just about lightening your load, it’s a strategic decision that unlocks new opportunities for growth.

Here’s why it’s a good idea to build out your team:

• Distribute the Workload: The most obvious benefit is sharing the responsibility. You can have one person focus on creating and scheduling posts, another dedicated to community management (replying to comments and messages), and perhaps a specialist who handles all the ad campaigns. This division of labor allows each person to focus on what they do best and prevents you from becoming a bottleneck.
• Scale Your Efforts: A single person can only do so much. As your audience and engagement grow, the volume of interactions will increase. Having additional moderators and editors means you can maintain a high level of responsiveness and keep your community engaged without sacrificing content quality or your sanity.
• Collaborate with Partners: If you work with a marketing agency, a freelance social media manager, or a graphic designer, you'll need a secure way to give them access to the page without handing over your personal Facebook login credentials. Assigning them a specific role lets them do their job effectively while you maintain ultimate control.
• Enhance Page Security: What happens if you get locked out of your Facebook account? If you're the sole admin, your page becomes instantly inaccessible. Having at least one other trusted person with admin access acts as a crucial backup. They can help you regain access or manage the page in an emergency, ensuring your business's social presence doesn't go dark unexpectedly.

Understanding Facebook Page Roles (It's Not Just About "Admin")

Before you make someone an admin, it's important to understand that "Admin" isn't the only level of access you can grant. Facebook provides a tiered system of page roles, each with different permissions. This is designed so you can give people just enough access to do their jobs without giving them the "keys to the kingdom." Think of it as the principle of least privilege: give people the minimum access they need, and nothing more.

Let's break down the different roles available:

1. Admin

An Admin has complete and total control over the page. They can do literally everything, including manage all other roles (add and remove other admins), edit the page, create content, send messages, respond to comments, run ads, view insights, and even delete the page entirely.

Who Should Have This Role? Only people you trust implicitly, like a business co-founder or a top-level partner. Never assign Admin access to a contractor or a junior employee. Because they can remove you from the page, this role should be reserved for those with a vested ownership interest.

2. Editor

The Editor role is the 'workhorse' permission for your day-to-day social media managers. An Editor can do almost everything an Admin can: publish content, go Live, send messages as the Page, respond to comments, create ads, and view all performance insights. The one critical thing they can’t do is manage page roles or page settings. They can't add new team members or change fundamental aspects of the page.

Who Should Have This Role? This is the perfect role for your social media manager, content director, or lead content creator. It gives them all the power they need for daily operations without the risk of accidentally changing critical settings or user permissions.

3. Moderator

As the name suggests, the Moderator role is focused on community management. A Moderator cannot create or publish content for the page. Their job is to interact with the audience. They can respond to comments on posts, delete inappropriate comments, remove and ban people from the page, send messages as the Page, run ads, and view insights.

Who Should Have This Role? It's ideal for a community manager or a teammate whose sole responsibility is to handle customer service and engagement. If you've hired someone to make sure no comment goes unanswered, this is the role for them.

4. Advertiser

The Advertiser role is extremely specific. People with this permission can only create and manage ads for the Page, view performance insights for those ads, and see which admin or editor published each post. They can't publish content, comment on posts, or manage messages.

Who Should Have This Role? This is the permission level you’d grant to your ad strategist, a paid media agency, or a freelance marketer whose only job is to run your Facebook ad campaigns.

5. Analyst

An Analyst has read-only access. They can see all the data inside of Meta Business Suite & Page Insights, including post performance, audience demographics, and more. They can also see who published specific posts on the page. That's it. They have no ability to publish, comment, or interact in any way.

Who Should Have This Role? This is useful for stakeholders who need to track performance without being involved in the day-to-day management. Think of a CEO, an investor, or a data analyst who just needs to pull reports and track KPIs.

How to Add an Admin to a Facebook Page (Step-by-Step Instructions)

Facebook has updated its Pages experience over the years, so the process might look slightly different depending on which version of Facebook Pages you're using. We'll cover both the current "New Pages Experience" and the "Classic" version.

A quick note before you start: The person you're adding must have a personal Facebook profile, and it helps if they've already "Liked" your page, as this makes them easier to find.

For the New Pages Experience (Most Users)

This is the standard layout for most pages today and is managed through Meta Business Suite. The language has shifted from "Page Roles" to "Page Access."

1. Navigate to your Facebook Page. In the top-right corner, click on your profile picture and select "Switch Profile" to start managing your Page.
2. Once you're controlling the Page, click your Page's profile picture in the top-right corner again. From the dropdown, select "Settings &, Privacy," then click on "Settings."
3. On the next screen, in the left-hand menu, click on "New Pages Experience."
4. From the options that appear, select "Page Access."
5. You'll see a section called "People with Facebook access." Click the blue "Add New" button next to it.
6. A popup will appear giving you an overview of what page access means. Click "Next."
7. In the search bar, type the name or email address of the person you want to add. Select them from the list when they appear.
8. You'll now see a screen titled "Give [Person's Name] access to your page?" Below this, you'll see a list of permissions. If you want to make them a full Admin, toggle on the switch at the bottom that says, "Allow this person to have full control." Facebook will warn you that this grants them the highest level of permission.
9. Click the "Give Access" button.
10. For security, you’ll be prompted to enter your personal Facebook password. Do so and click "Confirm."

The individual will receive an invitation to manage the page, which they must accept. The invitation will expire in 31 days if they don't act on it.

For Classic Pages (If you're still using the old layout)

If your page hasn't migrated to the New Pages Experience, the steps will be slightly different.

1. Go to your Facebook Page.
2. In the left-hand menu under "Manage Page," scroll down and click on "Settings."
3. On the settings menu, find and click on "Page Roles" in the left navigation panel.
4. You'll see a section called "Assign a New Page Role." Start typing the name or email of the person you wish to add in the text box. Select them when their profile appears.
5. To the right of the text box, there is a dropdown menu. It will default to "Editor." Click it and change the role to "Admin."
6. Click the blue "Add" button.
7. Facebook will ask for your password to confirm the change. Enter it and click "Submit."

Just like with the new experience, the person will get a notification asking them to accept the role. Their access level will be listed as "Pending" until they do so.

Managing Page Roles & Best Practices

Adding people is just the start. Good page management also involves regular hygiene to keep things secure and efficient.

Regularly Audit Your Page Roles

About once every quarter, it’s a good practice to go to your "Page Access" or "Page Roles" settings and review who has access. Have any team members left the company? Did a contract with an agency end? It's easy to forget to remove people after they've moved on, but lingering permissions pose a security risk. Make it a habit to clean up the list and confirm everyone still needs the access they have.

How to Remove Someone's Access

Removing someone is even easier than adding them. Simply navigate back to the "Page Access" or "Page Roles" section. Find the person you want to remove, click the three-dot menu icon (or the "Edit" button for classic pages) next to their name, and select "Remove permission" or "Remove." You'll be asked to confirm, and their access will be revoked immediately.

What If an Invitation Expires?

Facebook admin invitations expire after about 30 days. If the person you invited didn't see the notification in time, you’ll need to cancel the pending invitation and send a new one by following the same steps outlined earlier.

Final Thoughts

Bringing team members onto your Facebook Page isn't just about sharing a password, it’s about strategically delegating tasks to scale your brand effectively. By understanding the different page roles and carefully assigning the right level of access, you can build a collaborative workflow that enhances productivity while keeping your page secure.

As your team grows, keeping everyone coordinated on social media can become the next challenge. At Postbase, we believe that simple, centralized tools are the best way to manage a growing social presence. Whether having everyone review upcoming content on a shared visual calendar, engaging with your community in a unified inbox, or analyzing performance on a clean dashboard, our platform is designed to make teamwork on social media feel less chaotic. This helps your team collaborate efficiently without needing everyone to have full admin access, keeping your workflow organized and your page secure.