How to Add an Admin Role in a Facebook Page

Giving someone an admin role on your Facebook Page is a big step, but it's often necessary for growing your brand. Whether you're bringing on a new team member, hiring a social media manager, or just need a partner to help with the workload, this guide will walk you through the process step-by-step. We'll cover how to add an admin, what the different page roles mean, and the best practices for keeping your page secure.

Why You Might Need to Add an Admin (or Other Roles)

As your Facebook Page grows, trying to manage everything yourself becomes overwhelming. Delegating tasks is the key to scaling your efforts and avoiding burnout. By adding people to your page, you can hand off specific responsibilities, such as:

• Posting content and scheduling updates.
• Responding to comments and direct messages.
• Creating and managing Facebook Ad campaigns.
• Analyzing page insights and performance data.
• Setting up a backup admin for security in case you lose access to your account.

However, not everyone on your team needs full admin control. Facebook offers several distinct roles, each with its own level of permission. Giving someone the right level of access is just as important as giving them access in the first place.

First Things First: Understanding Facebook Page Roles (New Pages Experience)

Facebook’s platform is always evolving, and the permission system has been updated with the "New Pages Experience." In the past, roles like Editor, Moderator, Advertiser, and Analyst were distinct. Now, access is managed through two main categories: Facebook Access and Task Access.

Understanding these is important before you grant anyone any permissions.

Facebook Access (People with Full or Partial Control)

This is the most powerful way to grant access. A person with Facebook Access can switch into the Page profile and manage it directly on Facebook or by using other tools like Meta Business Suite.

• Admin (Full Control): This is the highest level of permission. An admin with full control can do everything. This includes creating content, responding to messages, running ads, viewing insights, and, most importantly, managing all page settings and adding or removing other people - including you! Only give full control to people you trust completely.
• Editor (Partial Control): People with partial Facebook access can manage specific things like content, messages, community activity, ads, or insights. You can customize what they can do, but they cannot manage overarching page settings or change who has page access. This is a much safer option for most team members and contractors.

Task Access (People Who Manage Specific Tasks)

This is a more limited and secure way to grant permissions. People with Task Access manage the page using other tools like Meta Business Suite or Creator Studio. They cannot switch into the Page profile directly on Facebook.

They can only be assigned specific tasks:

• Content: Create, manage, or delete posts, Stories, and more.
• Messages &, Community: Send messages, delete comments, and respond to community activity.
• Ads: Create, manage, and delete advertisements.
• Insights: See page performance and analytics.

General Rule of Thumb: Always grant the minimum level of permission required for someone to do their job. If a content creator only needs to schedule posts and review analytics, they probably don't need full Admin control.

How to Add an Admin on a Facebook Page (Desktop)

Adding a new person to manage your page from a computer is straightforward. This guide assumes your page has been updated to the New Pages Experience.

Step 1: Switch to Your Page Profile

Navigate to your Facebook Page. In the top-right corner of the screen, click on your profile picture. A menu will appear with an option to "See all profiles." Click it and then select the Page you want to manage. Your personal profile icon will be replaced by your Page's profile icon, confirming you are now acting as the Page.

Step 2: Go to the Professional Dashboard

On your Page's main feed, look for the navigation menu on the left side of the screen. Click on "Professional Dashboard."

Step 3: Find "Page Access"

In the Professional Dashboard, scroll down the left-hand menu until you find the "Your tools" section. Within that section, click on "Page Access."

Step 4: Invite the New Admin

You will now see a list of people who have access to your Page. At the top of the "People with Facebook access" section, click the “Add New” button.

Step 5: Search for the Person

A popup will appear explaining what Facebook access means. After clicking "Next," you will see a search bar. Start typing the name or email address of the person you want to add. If you are Facebook friends with them, their profile should appear quickly. If not, using the email address associated with their Facebook account is the most reliable method.

Step 6: Assign Full Control

Once you select the person, you'll be taken to the "Assign access" screen. Here, you can grant them permissions for content, messages, ads, and insights. To make them a full Admin, you must toggle on the option at the bottom that says “Allow this person to have full control.” A warning will pop up to remind you that this gives them the power to remove anyone from the Page, including you. Read it carefully.

Step 7: Confirm with Your Password

Click the “Give Access” button. For security, Facebook will then prompt you to re-enter your personal Facebook password to confirm the change. After entering it, click "Confirm."

Step 8: Wait for Them to Accept

An invitation will be sent to the person. Back on the "Page Access" screen, you'll see their name listed with a "Pending" status. They have 31 days to accept the invitation before it expires. They will get a notification, and once they accept, they will have the access you granted.

How to Add an Admin on the Facebook Mobile App

Adding an admin from your phone is just as easy. The steps are similar but navigated through the mobile interface.

Step 1: Open the App and Switch to Your Page

Open the Facebook app. Tap on your profile picture in the bottom-right (iPhone) or top-right (Android) corner to open the menu. Tap the dropdown arrow next to your name and select the Page you want to switch to.

Step 2: Access Your Page's Menu

Once you are managing as the Page, tap the menu icon again (your page's profile picture) in the bottom-right or top-right corner.

Step 3: Go to the Professional Dashboard

From the main menu screen, you'll see a button for the "Professional Dashboard." Tap on it.

Step 4: Find Page Access Tools

Scroll down until you find the "Tools" section, and tap on "Page Access."

Step 5: Add a New Person

Tap the "Add New" button at the top of the "People with Facebook access" section.

Step 6: Search and Select

Tap "Next" on the info screen, then search for the person you want to add by name or email. Select their profile from the results list.

Step 7: Assign Full Control and Give Access

Just like on the desktop, you will be shown a list of permissions. To give them full admin permissions, make sure you toggle on the “Allow this person to have full control” slider at the bottom. Tap “Give Access” and confirm your personal Facebook password for security.

The invitation is now sent, and it will remain pending until the person accepts it.

Best Practices for Page Security

Handing over the keys to your digital kingdom requires a bit of caution. Here are a few tips to keep your Facebook Page safe.

• Give Admin Access Sparingly: Don't give full admin control unless absolutely necessary. Most tasks can be accomplished with partial (Editor) or task-based access. An admin can remove you from your own page, so only grant this to fully trusted co-owners or partners.
• Use the Principle of Least Privilege: Always assign the minimum level of access someone needs to do their job. A community manager only needs permissions for Messages &, Community. An analyst only needs access to Insights. This limits potential damage if their account is ever compromised.
• Regularly Audit Your Page Roles: Every few months, go to the "Page Access" section and review who has permissions. If a person no longer works with you or their role has changed, remove their access or adjust their permissions immediately.
• Turn On Two-Factor Authentication (2FA): Encourage everyone with access to your Page - especially admins - to enable 2FA on their personal Facebook accounts. This adds a critical layer of security that makes unauthorized access much more difficult.

Final Thoughts

Adding team members to your Facebook Page is a fundamental part of scaling your social media presence effectively. By understanding the different permission levels and carefully following the steps, you can delegate tasks securely and get back to focusing on the bigger picture of growing your brand.

Speaking of smarter workflows, we created Postbase because we were tired of how clunky and complicated managing social media could get. Juggling multiple platforms, scheduling content, and collaborating with a team shouldn't feel like a workout. With a simple visual calendar, reliable scheduling (especially for video), and one unified inbox for all your messages, Postbase helps your team manage everything in one organized space, saving hours of work and a ton of headaches.