How to Add a Social Media Manager to Facebook

Bringing in a social media manager is a game-changer for your brand, but giving them access to your Facebook Page can feel like handing over the keys to your house. You shouldn't have to share your personal login details - and you never, ever should. This guide will walk you through the secure and proper way to add a social media manager, freelancer, or agency to your Facebook Page, explaining the different roles and providing a clear, step-by-step process using Meta's latest tools.

Why Sharing Your Password is a Terrible Idea

Before we get into the "how," let's quickly cover the "why." Sharing your personal Facebook login credentials is a massive security risk and an operational headache. It gives someone full access to not just your business page, but your personal account, including your messages, photos, and settings. Furthermore, if that person leaves, changing the password and untangling their access becomes messy. Using Facebook's built-in Page Roles system is the professional, secure, and smart way to delegate tasks. It allows you to grant specific permissions without ever compromising your own account, and you can revoke access with a single click if needed.

Understanding Facebook Page Roles: Who Gets to Do What?

Facebook (or Meta) offers several different roles, each with a specific set of permissions. Giving someone "Admin" access when they only need to schedule posts is like giving a valet the title to your car instead of just the keys. Choosing the right role is your first line of defense in managing your page effectively and securely.

These roles are primarily managed through the Meta Business Suite now, which has simplified the old-school options into two main categories: Employee Access and Admin Access. When adding someone, you'll first decide between these two, then fine-tune permissions.

Admin Access (Full Control)

Admins are the top-level managers of your Page. Think of this as the master key. Someone with Admin Access can do everything you can, including:

• Assign and manage Page roles (they can add or remove other people, including other admins).
• Edit the Page and all its settings.
• Create, manage, and delete posts, Stories, and other content.
• Send messages as the Page.
• Run ads and view analytics.
• Remove and ban people from the Page.

Who gets this role? Only grant Admin Access to trusted business partners or co-owners. A typical social media manager or agency does not need this level of access.

Employee Access (Partial & Custom Control)

This is the more flexible and secure option for team members, contractors, and agencies. When you grant Employee Access, you can then customize exactly what that person can do. This breaks down into more granular permissions that mirror the classic roles.

Core "Employee" Permissions:

• Content: This is the most common permission. It lets users create, manage, or delete posts, Stories, and other content for the Page. They can also manage comments and messages. This is essentially the old "Editor" and "Moderator" roles combined. Perfect for your day-to-day social media manager.
• Messages: Allows the user to send messages as the Page in the inbox. Ideal for community managers who are only responsible for responding to DMs or comments.
• Ads: This permission lets someone create, manage, and delete ads for the Page. If you’ve hired a separate person or agency just to handle your Facebook ads, this is the permission they'll need.
• Insights: Gives view-only access to Page performance analytics. They can't post or edit anything, but they can see follower growth, post reach, and engagement metrics. This is perfect for an analyst or a stakeholder who just needs to see how things are going.
• Community Activity: Allows a user to review and respond to comments, remove unwanted comments, and suspend or ban people. This is a pure "Moderator" permission.

By using the Employee Access level and then toggling these specific permissions, you can create a custom role perfectly tailored to what your social media manager needs to do, without giving them unnecessary control.

How to Add a Social Media Manager via Meta Business Suite (The Main Method)

For most businesses, everything now runs through Meta Business Suite. It connects your Facebook Page, Instagram account, and ad accounts into one central dashboard. This is the best and most current method for adding people to your team.

Here’s the step-by-step process:

Step 1: Go to Meta Business Suite

Navigate to business.facebook.com in your web browser. Make sure you are logged into the Facebook account that has admin access to the Business Suite and the corresponding Page.

Step 2: Navigate to Settings

On the left-hand navigation menu, scroll all the way down to the bottom and click on the "Settings" gear icon.

Step 3: Go to the "People" Section

Once you're in Settings, you'll see a menu on the left. The second option from the top should be "People." Click on it. This is where you manage everyone who has access to your business assets.

Step 4: Click "Add People"

On the "People" screen, look to the top right corner. You'll see a prominent blue button that says "Add People." Go ahead and click it.

Step 5: Enter Their Email Address

A pop-up window will appear asking you to invite a new person. Enter the professional email address of the social media manager you want to add. Important: It’s best practice to use their work email, not their personal Facebook email. Meta will send the invitation there.

Step 6: Assign Business Role (Employee or Admin Access)

This is a critical step. You'll be presented with the choice between "Employee access" and "Admin access."

• For nearly all social media managers, contractors, or agencies, you should select "Employee access."
• Click "Next."

Step 7: Assign Access to Assets

Now you'll see a list of all your business "assets," such as your Facebook Page, Instagram account, ad accounts, and more.

1. Select the asset you want to grant them access to. In this case, click on your main Facebook Page.
2. A set of toggles will appear on the right, allowing you to fine-tune their permissions for that specific Page. This is where you decide if they can post content, run ads, view insights, etc.
3. Choose the permissions that match their job description. A standard social media manager will likely need Content, Messages, and maybe Insights.
4. If they also manage your Instagram, select it from the list and assign permissions there as well.
5. Click "Next."

Review everything one last time. You'll see a summary of the person you're inviting and the exact access you're granting them. If it all looks correct, click the "Send Request" button.

Step 8: The Invitation is Sent

Your part is done for now! The social media manager will receive an email invitation to join your business on Meta Business Suite. They will need to accept it by logging in with their own Facebook account to finalize the process. Their access will show as "Pending" in your People dashboard until they do.

Alternative Method: Adding from the Facebook Page Directly

For some simpler page setups that aren't fully integrated into a Meta Business Account, you might still use the classic method directly on the Page itself. This workflow is becoming less common but is still available for many users.

Step 1: Go to Your Facebook Page

Navigate to the Facebook Page you manage while logged into your personal profile.

Step 2: Access Your Professional Dashboard

On the left-hand menu of your Page, click on "Professional Dashboard."

Step 3: Find "Page Access"

In the Professional Dashboard menu, scroll down until you find the "Your Tools" section. Click on "Page Access."

Step 4: Add New Person

You'll see options to add people with either "Facebook access" or "Task access."

• Facebook Access: This is for higher-level permissions, including full Admin control.
• Task Access: This is for more specific permissions, like creating content, managing messages, or running ads, without letting them switch into the Page and manage it directly. It’s ideal for most freelancers or agencies.

Click the "Add New" button next to the access level you want to grant.

Step 5: Search for the Person and Assign Permissions

You'll search for the person by their name or email address. Once you've selected them, a screen will show you the permissions you can assign. Turn on the toggles for the tasks they'll be responsible for, review the access, and send the invitation. They will receive a notification on Facebook to accept the Page role invite.

Final Thoughts

Safely adding a team member to your Facebook page is a straightforward process once you know where to look. By using Meta Business Suite and thoughtfully assigning roles based on responsibilities, you empower your social media manager to do great work while keeping your digital assets secure. It’s all about giving the right people the right keys, not the master key.

Once your new manager has access, the next step is making their workflow as efficient as possible. We built Postbase to eliminate the friction that social media managers face every day. Instead of bouncing between different apps and spreadsheets, your manager can use our platform to handle everything from a single visual calendar, engage with comments and DMs from all platforms in one unified inbox, and track performance with analytics that are easy to understand. It just makes collaboration simpler.