How to Add a Facebook Page to Business Manager

Adding a Facebook Page to your Business Manager is one of those foundational steps that unlocks true marketing potential. It's the key to running ads, sharing access with team members or agencies, and keeping all your business assets organized under one roof. This guide will walk you through exactly how to do it, whether you own the Page or need to request access from a client.

What Exactly is Meta Business Manager?

Think of Meta Business Manager (formerly Facebook Business Manager) as the central control panel for all your Meta marketing activities. Instead of managing your Facebook Page and ad account from your personal profile, Business Manager creates a professional, secure space to house them. This is essential for a few big reasons:

• It separates personal from professional. No more worrying about your team members seeing your personal Facebook feed. Everything related to the business stays inside Business Manager.
• It allows for easy-to-manage permissions. You can give employees, contractors, or agencies specific roles (like Analyst, Advertiser, or full Admin) across your Pages and ad accounts without handing over your personal login credentials or ownership of the assets.
• It centralizes all your assets. Your Facebook Page, Instagram account, ad accounts, pixels, and product catalogs can all live in one organized place. This is crucial for scaling your marketing and maintaining control.
• It’s required for advanced features. To do things like run dynamic ads from a catalog or set up the Facebook Pixel for conversion tracking, you need a Business Manager account.

In short, if you're serious about marketing on Facebook or Instagram, using Business Manager isn't optional - it's the correct way to operate your brand professionally and securely.

Before You Start: A Quick Checklist

To make this process as smooth as possible, make sure you have the following in place before you start clicking around. This will save you from hitting frustrating dead ends.

• A Meta Business Manager Account: This tutorial assumes you’ve already created a Business Manager. If you haven't, you can set one up at business.facebook.com/overview. It only takes a few minutes.
• Admin Access to Business Manager: You must be an administrator of the Business Manager account to add new assets like a Facebook Page. If you aren't sure, ask the person who set up the account to check your role in Business Settings under “People.”
• Admin Access to the Facebook Page: If you are adding a Page that your business already owns, you should already be an Admin of that Page through your personal profile. This common setup lets Facebook instantly verify your ownership and add it without a hitch.

The Two Ways to Add a Page: Owning vs. Requesting

This is where most people get tripped up. Business Manager gives you two primary options for adding a Page, and which one you choose depends on your relationship with the Page itself. Are you the owner, or are you working on behalf of someone else?

1. Add a Page: You use this option when your business owns the Page. This claims the Page and moves it into your Business Manager permanently. This should be the choice for your own company’s Page.
2. Request Access to a Page: You use this when you are an agency, freelancer, or consultant who needs to work on a client’s Page. The Page remains in the client’s ownership (and their own Business Manager), but they grant you permission to work on it as a partner.

Let's walk through both scenarios step-by-step.

How to Add a Page Your Business Owns

Follow these steps if you are the outright owner of the Facebook page you wish to add.

1. Navigate to Business Settings
   Log into your Meta Business Manager. From the home screen, look for the hamburger menu (three horizontal lines) on the left-hand side and click it. From there, select "Business Settings". This is the main backend of your account where all the controls live.
2. Go to the 'Pages' Section
   Inside Business Settings, look at the menu on the left side under the "Accounts" header. Click on "Pages". This screen will show you any Pages already associated with your Business Manager.
3. Click the "Add" Button
   You'll see a blue button labeled "Add". Click it. A dropdown menu will appear with three choices: "Add a Page," "Request Access to a Page," and "Create a New Page."
4. Select "Add a Page"
   Since you own this page, choose the first option, "Add a Page". A pop-up window will appear asking you to identify the Page.
5. Enter the Facebook Page Name or URL
   Start typing the name of your Facebook Page in the search bar. As you type, Facebook will suggest matching pages. Select the correct one. You can also paste the full URL of your Page for a more exact match.
6. Confirm and Add Page
   Once you've selected your page, click "Add Page". Because you're already an Admin of the Page through your personal profile, Facebook will instantly verify your ownership. The Page will appear in your "Pages" list immediately. That's it - no waiting for approval!

How to Request Access to a Client's Page (As an Agency or Partner)

Follow these steps if you need to work on a page owned by another business.

1. Navigate to Business Settings and Pages
   Just like in the first scenario, log in to your Business Manager and go to "Business Settings" >, "Accounts" >, "Pages".
2. Click "Add" and Select "Request Access to a Page"
   Click the blue "Add" button, but this time, select the second option from the dropdown menu: "Request Access to a Page".
3. Identify the Primary Business Page
   You may be prompted to select your primary business page. This just helps the Page owner identify which business is requesting access.
4. Enter the Facebook Page Name or URL
   Same as before, start typing the name of the client's Page you want to access or paste its URL. Select the correct Page from the list.
5. Choose the Permissions You Need
   This is the most important step for agencies. A new screen will appear with a series of toggles allowing you to request specific levels of access. You can request permissions for creating content, managing messages, running ads, viewing performance insights, and more. Important: It’s best practice to only request the permissions you actually need to do your job. Don't request full admin control if you only need to run ads and schedule posts.
6. Send the Request
   After choosing your required roles, click "Request Access". Unlike adding your own Page, this is not instant. The administrator of the client's Page will receive a notification and an email about your request. They must approve it before you see the Page appear in your Business Manager.

Pro Tip: Give your client a heads-up that you're sending the request and tell them where to find it. They can approve it by going to their own Page Settings >, New Pages Experience >, Page Access and looking for Agency access requests.

Troubleshooting Common Issues

Even with a perfect process, things can go wrong. Here are a few of the most common hiccups and how to solve them.

Problem: "This Page is already owned by another business."

This message appears when the Page you're trying to claim is already in another Business Manager account. A Page can only be “claimed” by one Business Manager. This often happens if an old agency, a former employee, or even the business owner themselves added it to a different Business Manager long ago and forgot.

The Fix:

You need to have an admin of the other Business Manager remove the Page from their account. Once they've released ownership, you will be able to add it to yours. If you don’t know who owns it, your best bet is to ask the person with the highest level of Page access to check their own Business Manager accounts.

Problem: “You do not have permission to perform this action.”

This error usually means you do not have the correct permissions on one of two levels: you're either not an Admin of the Business Manager account, or you are not an Admin of the Facebook Page you're trying to add.

The Fix:

First, verify your role in Business Settings under “People.” If you aren’t an admin, ask one to add the Page for you or elevate your permissions. Second, make sure your personal Facebook profile has "Full Control" over the Page (in the "New Pages Experience" settings).

Okay, the Page Is Added. Now What?

Adding the page is just the first step. Now you can use Business Manager to its full potential.

• Assign people access. Go to the "Pages" section in your Business Settings, select the new Page, and click "Add People" to give your teammates access. You can customize exactly what each person can do on the Page without making them a full admin.
• Assign partner access. If you're an agency, go to the 'Partners' section in your Business Settings to add a partner and share your Page assets. If another business has added you as a partner, you will see their assets appear here. Your accounts will remain separate from your partner's.
• Connect your Ad Account. In Business Settings, go to "Ad Accounts," and link it to the pages you will manage. This will allow you to run ads on behalf of the client's brand. You will be prompted here to link payment methods and complete any verification steps.
• Link your Instagram Account. Go to the "Instagram Accounts" section to connect the corresponding IG profile, allowing you to manage both platforms seamlessly and run ads across both Meta networks.

Final Thoughts

Getting your Facebook Page properly set up in Business Manager is a critical step for centralizing your social media operations and protecting your brand assets. These steps allow you to manage your presence securely, collaborate with a team, and unlock powerful advertising tools.

Once you’ve organized all your Pages and accounts in Business Manager, the real work of planning, creating, and engaging begins. Tackling this across multiple platforms can quickly get overwhelming, which is a big reason why we built Postbase. Our platform helps you manage all your connected social channels from one beautiful, intuitive calendar. You get an all-in-one dashboard, a unified inbox for messages, and a powerful scheduler that makes posting video content like Reels and TikToks a breeze. It’s the perfect tool for any social media manager looking to get organized and streamline their workflow.