Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Promote on TikTok

Boost your TikTok presence with proven strategies! Learn organic growth tactics and promotional tools to make your content resonate and expand your reach.

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How to Use LinkedIn for Business

Transform your LinkedIn into a business powerhouse. Learn to optimize your profile, generate leads, and create engaging content for professional growth.

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How to Shoot for Social Media

Create stunning social media visuals that engage and build your brand. Learn pre-production planning, shooting strategies, and tips for scroll-stopping content.

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How to Measure Social Media Engagement

Discover how to measure social media engagement effectively. Learn vital metrics, calculate engagement rates, and transform insights into a smarter strategy.

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How to Create Content for Social Media

Learn to create standout social media content with a clear strategy. Discover a simple process and framework to connect with your audience confidently.

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How to Post a Carousel on LinkedIn

Learn how to post engaging LinkedIn carousels with this step-by-step guide. Discover their benefits and capture your audience's attention effectively.

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How to Post a Live Photo on Instagram

Transform your Live Photos into engaging Instagram content with this guide. Discover how to post them as looping Stories, discoverable Reels, or still images.

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How to Boost Instagram Followers

Boost your Instagram followers with a clear strategy. Discover actionable steps for organic growth to build an engaged community and loyal following today.

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How to Get a LinkedIn Profile Link

Find your LinkedIn profile link easily with this guide. Learn how to locate your URL, create a custom link, and discover where to share it for maximum impact.

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How to Create an Engaging Instagram Feed

Create an Instagram feed that attracts followers and builds a community. Learn strategies for stunning visuals and professional content planning.

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How to Post Different Size Photos on Instagram

Post any size photo on Instagram without awkward cropping. Discover how to maintain your image's original look in feeds, grids, and Stories with our guide.

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How to Speed Up a Video on Instagram

Learn how to speed up videos on Instagram for Reels, Stories, and posts. Boost engagement with dynamic content using in-app features and top editing tools.

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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