Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Post a Picture on Facebook

Learn how to post a picture on Facebook like a pro. Discover step-by-step instructions for computer and phone, plus tips to make your images truly engaging.

How to Add Highlights on Facebook

Learn how to add Facebook Highlights to save your best Stories. Create, edit, and use Highlights strategically to enhance your profile and build your brand.

How to Verify a TikTok Account

Verify your TikTok account with our comprehensive guide! Discover official requirements, step-by-step processes, and strategies to boost your verification chances.

How to Join the TikTok Creator Program

Join the TikTok Creator Program to monetize your content. Learn the requirements, how to apply, and strategies to thrive in this comprehensive guide.

How to Make a Thread on Twitter

Learn to create engaging Twitter threads with this guide. Discover strategies, step-by-step instructions, and tips to captivate and drive conversation.

How to See TikTok Analytics

Unlock TikTok growth with analytics! Discover how to find and interpret your data, understand key metrics, and create audience-driven content today.

How to Become a TikTok Affiliate Without 1K Followers

Become a TikTok affiliate without 1K followers! Discover actionable strategies to monetize your content from day one. Start earning now with our guide.

How to Analyze TikTok Video Performance

Analyze TikTok video performance effectively. Discover key metrics, access analytics, and transform insights into engaging content to grow your audience.

How to Collaborate on TikTok

Collaborate on TikTok to grow your account and reach new audiences. Learn to find partners, send effective pitches, and manage successful campaigns.

How to Create a Brand Identity on Social Media

Create a strong brand identity on social media with our guide. Learn steps to define your brand's look, feel, and voice for a loyal community.

How to Make Videos on TikTok with Photos

Turn your photos into engaging TikTok videos with this guide. Learn simple templates and custom slideshows to capture attention and tell your story.

How to Use Social Media for Networking

Unlock career opportunities by turning your social media into a networking powerhouse. Learn strategic steps to optimize your profiles and build genuine connections.

Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post

The simplest way to manage your social media