Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Start a Business on Instagram

Start a business on Instagram with our guide. Learn to build a brand, grow your audience, and convert followers into customers with actionable steps.

How to Add Threads to Instagram Bio

Add Threads to your Instagram bio seamlessly with our step-by-step guide. Learn to promote your account, remove badges, and create a smarter link strategy.

How to Find Instagram Influencers in Your Niche

Discover how to find and vet Instagram influencers in your niche to connect with your target audience. Learn step-by-step from manual searches to vetting pros.

How to Add an Account on Instagram

Add multiple Instagram accounts easily with our guide. Learn how to switch profiles instantly and manage them without confusion. Start mastering the app today!

How to Add Text to Instagram Reels

Learn how to add text to Instagram Reels to engage viewers and tell a compelling story. Follow our guide to customize and time text overlays effectively.

How to Respond to Instagram Comments

Transform your Instagram comment section into a growth engine. Learn how to respond effectively to boost visibility, build community, and turn followers into fans.

How to Add Location to Instagram Bio

Add a location to your Instagram bio with ease! Discover methods to include a clickable address and optimize your profile for local followers.

How to Access Instagram Shop

Access Instagram Shop with ease using our guide. Learn to transform your feed into a shoppable storefront or discover how to browse and buy products now!

How to Advertise on Instagram for Free

Unlock free Instagram advertising with our guide! Discover actionable strategies to promote your brand, connect with audiences, and grow without spending on ads.

How to Buy Instagram Ads

Buy Instagram ads to boost your brand, reach new customers, and increase sales. Discover easy methods using the app or Meta's Ads Manager today.

How to Sell Things on Instagram Without a Website

Sell products on Instagram without a website! Turn your profile into a sales machine with tips on optimizing your bio, managing payments, and more.

How to Promote a Business on Instagram

Master Instagram marketing with our guide! Learn to optimize your profile, create engaging content, and leverage analytics to convert scrollers into loyal customers.

Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post

The simplest way to manage your social media