Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Join TikTok Creator Marketplace

Join the TikTok Creator Marketplace and turn your creativity into income. Learn who can join, how to apply, and secure brand deals effortlessly.

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How to Measure Brand Awareness on Social Media

Measure brand awareness on social media with actionable methods. Move from uncertainty to confidence in your brand's digital presence and recognition.

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How to Grow Your Social Media Accounts

Build a genuine brand and thrive with this guide on growing your social media. Learn the no-fluff framework to engage and connect with your audience.

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How to Add Social Media to Shopify

Transform followers into customers by integrating social media with Shopify. Learn to add icons, set up shopping channels, and boost your sales effortlessly.

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How to Do Social Media Sentiment Analysis

Unlock the power of social media sentiment analysis to discover true feelings about your brand. Learn to transform comments into actionable insights.

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How to Find Social Media Trends

Spot social media trends early with our guide. Learn practical methods to anticipate trends and create content that resonates with your audience.

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How to Use AI for Social Media Marketing

Transform your social media marketing with AI as your creative partner. Discover practical steps to enhance content, boost engagement, and connect with your audience.

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How to Manage Social Media Marketing

Effortlessly manage social media marketing with our step-by-step guide. Transform chaos into an effective brand-building strategy. Learn sustainable workflows now!

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How to Thank Customers on Social Media

Thank customers on social media effectively with our guide. Discover practical strategies to build loyalty, turn followers into advocates, and boost your brand.

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How to Post on Social Media

Learn how to post effectively on social media with our guide. Discover strategies for engaging content, building your brand, and achieving real results.

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How to Get Famous on Pinterest

Get famous on Pinterest by mastering user psychology and strategic tactics. Learn how to build an engaged audience and drive real traffic and influence.

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How to Get a Banner on Pinterest

Create a captivating Pinterest banner that stands out. Learn the steps to upload and design one that boosts your brand and engages visitors effectively.

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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