Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Make Your LinkedIn Page Stand Out

Optimize your LinkedIn page to stand out and boost your career. Follow our guide for practical steps to create engaging content and build a meaningful network.

How to Calculate Engagement Rate on LinkedIn

Calculate your LinkedIn engagement rate with ease. Learn simple formulas, understand what a good rate looks like, and discover steps to boost engagement today.

How to Improve LinkedIn Profile Visibility

Improve your LinkedIn profile visibility with our guide. Unlock career opportunities by optimizing your profile and engaging effectively to attract recruiters.

How to Automate LinkedIn Messages

Automate LinkedIn messages effectively with our guide. Discover strategies, templates, and best practices to boost sales and networking without risking your account.

How to Add an Image to a LinkedIn Post

Boost your LinkedIn post's visibility with images! Learn step-by-step how to add and optimize pictures, plus pro tips on specs and accessibility for impact.

How to Customize Your LinkedIn Profile URL

Customize your LinkedIn profile URL to enhance your professional image. Learn why it matters, how to do it, and what to do if your ideal URL is taken.

How to Generate Organic Leads on LinkedIn

Generate organic leads on LinkedIn with our step-by-step guide. Optimize your profile, create engaging content, and turn connections into conversations.

How to Change a Story from Close Friends to Public on Instagram

Easily change your Instagram Story from Close Friends to Public. Learn how to fix this common mistake and share your masterpiece with everyone.

How to Tag an Organization on LinkedIn

Learn how to tag organizations on LinkedIn to boost your post's reach and build connections. Discover strategic tips for engaging followers and admins effectively.

How to Share an Article on LinkedIn

Share articles on LinkedIn strategically to build your brand and authority. Learn expert tips for crafting captions, tagging contacts, and maximizing engagement.

How to Manage a Page on LinkedIn

Optimize your LinkedIn Page to build your brand and engage your audience. Learn key steps for content creation and community building to boost your business.

How to Gain Traction on Instagram

Gain real traction on Instagram with practical strategies. Grow your audience, enhance engagement, and transform your content into a success story today!

Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post

The simplest way to manage your social media