Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Sell Soap on Facebook

Effective strategies for selling handmade soap on Facebook. Learn to build a brand, create desire, and convert with optimized pages and engaging content.

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How to Promote Yourself on Facebook

Unlock the potential of Facebook to boost your brand. Learn to optimize your profile and create engaging content with this straightforward self-promotion guide.

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How to Use Facebook Stories

Learn how to use Facebook Stories effectively. Create compelling content, discover posting ideas, and follow best practices to engage your audience and grow loyalty.

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How to Connect Facebook Leads to Google Sheets

Effortlessly connect Facebook leads to Google Sheets with our guide. Discover plug-and-play methods and advanced solutions to automate and streamline follow-ups.

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How to Assign Top Fans on a Facebook Page

Enable Top Fans on your Facebook Page to recognize dedicated followers. Learn how to activate this feature and grow a community of loyal brand advocates.

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How to Approve Branded Content on Facebook

Take control of your brand's message by learning how to approve branded content on Facebook. Ensure vetted collaborations and maintain your brand's integrity.

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How to Add a Bio on Facebook

Add or update your Facebook bio with our guide. Learn tips to create an engaging bio for personal and business profiles that captures who you are in seconds.

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How to Optimize Facebook for Business

Optimize your Facebook Business Page for growth and sales with strategic tweaks. Learn to engage your community, create captivating content, and refine strategies.

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How to Mention Someone on Facebook

Learn how to effectively mention someone on Facebook. Our guide covers tagging in posts, Stories, and photos for impactful connections and shared experiences.

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How to Separate a Business Page from a Personal Facebook

Learn to separate your business page from your personal Facebook profile. Discover how they're linked and manage your business presence confidently and securely.

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How to Get a Verified Badge on Facebook

Get verified on Facebook with our guide. Explore two paths to earn the badge and boost your credibility. Discover actionable steps for success today!

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How to Add a Facebook Page to Business Manager

Learn how to add a Facebook Page to your Business Manager for streamlined marketing. Unlock ad potential, share access, and organize assets efficiently.

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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