Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Become a Social Media Assistant

Become a social media assistant with our guide. Learn essential skills, build a portfolio from scratch, and land your first client. Start your career today!

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How to Target Gen Z on Social Media

Target Gen Z on social media effectively with our guide. Discover actionable strategies to connect authentically and engage with content they crave.

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How to Write a Video Script for Social Media

Master the art of scripting social media videos with our guide. Learn to create clear, compelling scripts that engage and drive results effortlessly.

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How to Promote Research on Social Media

Promote your research effectively on social media with this guide. Learn to transform data into engaging content and build a strategy for increased visibility.

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How to Market Healthcare on Social Media

Market your healthcare practice on social media effectively! Learn to build trust, engage patients, and ensure HIPAA compliance with our comprehensive guide.

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How to Charge for Social Media Consulting

Confidently charge for social media consulting with our guide on pricing models, calculations, and strategies to build a sustainable consulting business.

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How to Post Testimonials on Social Media

Transform customer reviews into engaging social media content. Learn how to collect, design, and share testimonials to build trust and showcase your brand's value.

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How to Grow a Conscious Community on Social Media

Build a conscious social media community with genuine connections and shared values. Discover actionable steps to nurture meaningful dialogue and organic growth.

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How to Use AI to Create Social Media Posts for Free

Harness free AI tools to craft captivating social media posts effortlessly. Discover step-by-step guidance for brainstorming, writing, and designing visuals.

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How to Generate Sales Leads Through Social Media

Learn to generate sales leads through social media with this complete strategy. Turn followers into qualified leads using actionable steps and proven techniques.

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How to Best Repurpose Content for Social Media

Repurpose content efficiently! Learn how to transform one piece into a week's worth of engaging social media posts. Get ahead with strategic tips now.

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How to Create Your First Social Media Post

Craft your first social media post with confidence! Follow our easy, step-by-step guide to create engaging content that builds your brand and connects with your audience.

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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