Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Report Social Media Metrics

Learn how to report social media metrics effectively. Turn raw data into actionable insights with this step-by-step guide to grow your brand's impact.

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How to Introduce Yourself as an Insurance Agent on Social Media

Craft a memorable introduction as an insurance agent on social media. Discover step-by-step strategies to build genuine relationships and gain loyal clients.

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How to Determine B2C Social Media ROI

Determine your B2C social media ROI with our clear framework. Move beyond vanity metrics and measure real business growth. Discover how to quantify success!

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How to Moderate Comments on Social Media

Master social media comment moderation with our actionable guide. Build a healthy community, protect your brand, and handle feedback like a pro.

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How to Outsource Social Media Management Tasks

Outsource social media management to reclaim your time and gain expert help. Discover what to delegate and how to build a successful partnership today!

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How to Write Social Media Handles

Learn to craft memorable social media handles that boost brand consistency. Discover tips for choosing unique usernames and keeping your brand recognizable.

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How to Charge Clients for Social Media Marketing

Unlock the secrets to charging clients for social media marketing. Explore effective pricing models, build irresistible packages, and charge what you're worth confidently.

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How to Schedule Social Media Posts Weekly

Reclaim your time and grow your brand with a weekly social media schedule. Learn a simple workflow to plan, create, and schedule posts efficiently.

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How to Promote Your Church on Social Media

Promote your church on social media effectively with our guide. Learn actionable steps to build a thriving online presence and extend your mission today.

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How to Get Money from Social Media

Learn how to monetize your social media presence with our guide. Discover effective strategies and practical steps to start earning today from your online community.

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How to Handle Social Media Complaints

Handle social media complaints effectively with our guide. Learn to turn negativity into loyalty with actionable steps and a calm approach.

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How to Put Social Media Links on a Website

Add social media links to your website with ease. Discover optimal placement, methods, and best practices to convert visitors into loyal followers.

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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