Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Write a TikTok Script

Master TikTok scripting with our step-by-step guide! Learn to craft videos with clear hooks and calls-to-action to engage viewers and boost your followers.

How to Become a TikTok Star

Become a TikTok star with our guide! Discover strategies for finding your voice, creating engaging content, and turning your influence into income.

How to Post a Video on TikTok to Go Viral

Learn how to post viral TikTok videos with this guide. Discover algorithm insights, user behavior tips, and step-by-step strategies to boost your reach.

How to Get Views and Likes on TikTok

Boost your TikTok views and likes with our guide! Learn actionable strategies to captivate your audience and signal the algorithm for genuine engagement.

How to Add a Yellow Basket to TikTok Shop

Unlock a new revenue stream with TikTok Shop. Learn how to add the yellow basket to your videos, turning viewers into customers effortlessly.

How to Get Creator Rewards on TikTok

Unlock TikTok creator rewards with our guide! Learn how to qualify for payments and discover strategies to monetize your content effectively and quickly.

How to Add a Business Location to TikTok

Add a business location to TikTok effortlessly. Follow our guide for step-by-step instructions, troubleshoot missing options, and attract local customers today!

How to Turn On the Analytics Feature on TikTok

Unlock TikTok analytics to transform your account into a strategic brand. Follow our step-by-step guide to enable analytics and create data-driven content!

How to Clip Streamers for TikTok

Transform stream highlights into viral TikTok clips with our guide. Learn to find, download, reformat, and post for maximum audience growth.

How to Connect Printful to TikTok Shop

Connect Printful to TikTok Shop and tap into a massive audience. Follow our step-by-step guide to seamlessly link your store and start promoting products today!

How to Add a Link to a TikTok Video After Posting

Add a link to your TikTok video after posting with our guide. Discover strategic workarounds and learn how to prevent future link mishaps.

How to Add Text to TikTok Clips

Learn how to add text to your TikTok clips effectively. From basic placement to advanced techniques, make your videos more engaging and accessible today!

Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post

The simplest way to manage your social media