How to Add a Business Location to TikTok

Adding a location pin to your TikTok profile seems simple, but it’s one of the most effective ways to connect your online presence with your real-world business. This guide breaks down exactly how to add your address to your profile, what to do if the option isn’t showing up, and how to use location features to attract local customers.

Why a TikTok Location Tag Can Be a Game-Changer

Before getting into the steps, it helps to understand why this small profile update matters so much. For brick-and-mortar shops, local service providers, restaurants, or any business with a physical footprint, adding an address is more than just sharing information - it’s a powerful marketing move. It tells the TikTok algorithm and potential customers exactly where you are, unlocking a whole new level of local discovery.

Here’s what you stand to gain:

• Drive Real Foot Traffic: The most obvious benefit. When someone local discovers your content and sees you’re just around the corner, they are far more likely to visit. A video showcasing your cafe’s new latte is cool, a video showing it’s a five-minute walk away is an invitation.
• Build Local Trust and Authenticity: Having a physical address makes your business feel more legitimate and real. It shows you're a stable part of the community, not just a faceless online brand. This transparency builds a layer of trust that can convert a passive viewer into a loyal customer.
• Appear in Location-Based Searches: Users on TikTok actively search for things happening near them. They might search for "best tacos in Brooklyn" or browse the location tag for a trendy neighborhood. Having your address on your profile - and tagging your location in videos - gives you a chance to show up in those highly relevant search results.
• Supercharge the Algorithm: TikTok’s algorithm is incredibly smart. When you provide it with location data, you’re giving it a clear signal to show your content to users in your immediate geographic area. This hyper-local targeting is invaluable because you’re reaching people who can actually buy from you.

First Things First: You Need a TikTok Business Account

If you're digging around your profile settings on a personal account and can't find a location option, there's a reason for that. Adding a business address is a feature reserved for TikTok Business Accounts. Personal accounts and even many Creator accounts simply don’t have this functionality.

The good news is that switching is free, easy, and comes with a suite of other helpful tools like performance analytics and access to the Commercial Music Library. If you want TikTok to be a serious growth channel for your business, making the switch is a no-brainer.

How to Switch to a TikTok Business Account:

Follow these steps, and you’ll be set up in less than two minutes.

1. Go to Your Profile: Open the TikTok app and tap the Profile icon in the bottom-right corner.
2. Open Settings and Privacy: Tap the three horizontal lines (the "hamburger" menu) in the top-right corner to open your settings menu.
3. Navigate to Account: In the menu, tap on "Settings and privacy," then select the first option, "Account."
4. Make the Switch: Tap on "Switch to Business Account." TikTok will walk you through a quick setup process.
5. Choose Your Category: You’ll be asked to pick a category that best describes your business (e.g., Restaurant/Food, Beauty, Retail, Professional Services). This helps TikTok understand your niche and tailor its suggestions and features for you.
6. Add Your Email (Optional but Recommended): You'll have the option to add a business email address to your profile, giving customers another way to reach you.

That's it! Your account is now a Business Account, and you’ve unlocked a new set of professional tools, including the ability to add your physical location.

How to Add Your Business Location to Your TikTok Profile

Once you’ve successfully switched to a Business Account, adding your address is straightforward. The option should now be visible in your profile editing screen.

Step-by-Step Instructions:

1. Return to Your Profile: If you're not there already, go back to your main profile page.
2. Tap "Edit Profile": Right below your bio, you'll see the "Edit profile" button. Tap it.
3. Find the Address Field: Scroll down the list of profile options. Below your username, name, and bio, you should now see a field labeled "Address."
4. Enter Your Business Address: Tap the "Address" field. A screen will pop up with a search bar. Start typing your physical business address. TikTok uses a location lookup service, so it should start suggesting addresses as you type.
5. Select the Correct Location: Choose your verified business address from the list of suggestions. A map might appear to help you confirm the exact location. Make sure the pin is dropped precisely where your business is.
6. Save Your Changes: Once you've confirmed the address, tap "Save."

Now, go back to your profile. You should see your address displayed as a clickable link underneath your bio. When a user taps it, they’ll be shown a map with your location, making it incredibly easy for them to get directions and pay you a visit.

Don't See the Location Option? Here's What Might Be Happening

What if you've switched to a Business Account but still don’t see the "Address" field in your profile settings? Don't panic. This is a common issue and usually comes down to one of a few factors.

• A Phased Rollout: This is the most likely reason. TikTok, like many tech companies, rolls out new features gradually. The Business Account location feature may not be available in all countries or regions at the same time. It could simply be that it hasn't reached your area yet.
• Your App is Outdated: Sometimes the solution is the simplest one. Features can be tied to specific versions of the app. Head over to the App Store (for iOS) or Google Play Store (for Android) and check if you have an update pending for TikTok.
• You Aren't *Truly* on a Business Account: It's worth double-checking. Go back to Settings and privacy >, Account. If you see the option to "Switch to Business Account," it means your previous attempt didn't go through. If you can "Switch back to Personal Account," then you're on the right type of account.

If you've checked all these things and the option is still missing, your best bet is to be patient. Keep the app updated and check your "Edit profile" screen periodically. TikTok is continuously expanding its toolset for businesses, and the feature will likely become available to you in time.

Leveraging Location in Your Content: Adding Tags to Your Videos

Your profile address is foundational, but don't stop there. You should also be adding location tags directly to your individual videos. This works similarly to tagging a location on Instagram and serves a slightly different - but equally important - purpose.

While your profile address establishes your business’s home base, a location tag on a video ties that specific piece of content to a place. This helps it surface to people looking at content from that exact spot.

How to add a location tag to a video:

1. Film or Upload Your Video: Create your content just as you normally would.
2. Go to the Post Screen: After editing your video, you’ll land on the final screen where you write your caption, add hashtags, and select a cover.
3. Tap "Location": Look for the "Location" option with a location pin icon. Tap it.
4. Search and Select: A search bar will pop up. You can search for your specific business name, the street you're on, your neighborhood, or the city itself. Often, tapping the search bar will pre-populate a list of nearby locations.
5. Choose Your Tag: Select the most relevant location tag from the list to add it to your video. You’ll now see it displayed above your caption area.

Best Practices for Video Location Tags:

• Be Specific: If the video is about something happening at your location (e.g., showing off a new product, a behind-the-scenes look), tag your actual business.
• Go Broader: If the content is more general, tag your city or neighborhood to reach a wider local audience. A designer in Chicago might tag "Chicago" on a video about general design tips.
• Tag Nearby Landmarks: This is a smart discovery hack. If your shop is near a popular park, museum, or venue, try tagging that landmark. You can capture audiences who are searching for content related to that place, essentially borrowing their discovery traffic.

Final Thoughts

Getting your business address on your TikTok profile is a fundamental step toward turning your digital audience into real-life customers. By switching to a Business Account, adding your location, and consistently tagging your posts, you give the platform powerful signals to connect you with people right in your own community.

Consistently creating content and managing your social media presence is just as important as setting up your profile correctly. That's why we built tools at Postbase that focus on simplifying that workflow. We prioritized a crystal-clear visual calendar so you can plan your content weeks in advance and made our video scheduler reliably seamless for modern platforms like TikTok and Reels, so you know your posts will go live when you expect them to. All your DMs and comments even land in one unified inbox so you never miss a chance to connect with that local customer base you’re working so hard to build.