Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Optimize TikTok Ads

Optimize your TikTok ads effectively with our guide. Learn to enhance ad creative, targeting, bidding, and analysis for real results. Start improving now!

How to Do the AI Trend on TikTok

Discover how to do the AI trend on TikTok! Create stunning AI-generated content and learn step-by-step how to go viral with the right apps and techniques.

How to Connect Instagram to TikTok on Desktop

Learn how to connect Instagram to TikTok on desktop. Discover strategic steps to link accounts, boost your brand, and seamlessly share content.

How to Promote My Twitter Page

Boost your Twitter presence with a smart strategy. Learn actionable steps to optimize your profile, create engaging content, and grow your community today.

How to Grow a TikTok Account Organically

Grow your TikTok account organically with our guide. Discover actionable steps to find your niche, create engaging content, and build a loyal community.

How to Find Reach on TikTok

Unlock the mystery of TikTok reach with our guide. Learn how to find, analyze, and expand your reach to connect better with your audience. Discover now!

How to Write on a TikTok Video

Learn how to write on TikTok videos effectively. Discover text mechanics, timing, and strategies to captivate viewers and enhance your brand storytelling.

How to Make Good Content on TikTok

Learn how to make engaging TikTok content that resonates. Discover practical steps to connect with your audience and grow your presence on TikTok.

How to Find TikTok Pixel ID

Locate your TikTok Pixel ID effortlessly with our step-by-step guide. Discover its importance for optimizing ad performance and boosting your marketing campaigns.

How to Generate Captions on TikTok

Generate engaging TikTok captions easily with this guide. Learn to use auto-captioning or add creative text manually to boost accessibility and grow your audience.

How to Edit the Cover of a TikTok Video

Edit your TikTok video cover to boost views with this guide. Learn step-by-step tips for new and live videos. Transform thumbnails for instant appeal!

How to Make More TikTok Accounts

Learn how to create multiple TikTok accounts to segment content and test strategies. Follow our step-by-step guide and manage accounts smoothly.

Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post

The simplest way to manage your social media