How to Find TikTok Pixel ID

Tracking your ad performance on TikTok is essential, and it all begins with the TikTok Pixel. But before you can install this powerful tool, you first need to find its unique ID. This article provides a clear, step-by-step guide to locate your TikTok Pixel ID and explains why it's so important for your marketing campaigns.

What is the TikTok Pixel and Why Do You Need Your ID?

In simple terms, the TikTok Pixel is a small piece of code that you place on your website. Once installed, it acts as a bridge between your website and your TikTok Ads Manager account. This connection allows it to track the actions visitors take on your site after they've clicked on one of your TikTok ads.

Your unique Pixel ID is the key to this entire system. It's a specific string of characters that tells TikTok, "Hey, this website activity - like a page view or a purchase - belongs to this specific advertising account." Without the correct ID, any data collected by the pixel has nowhere to go, rendering it useless.

So, why is this so important for your business? The pixel helps you accomplish three main goals:

• Measure Ad Performance: The most direct benefit is seeing exactly which ads are leading to conversions. You can track actions like adding an item to the cart, completing a registration form, or making a purchase. This tells you which campaigns are actually delivering a positive return on investment (ROI).
• Optimize Your Campaigns: When TikTok knows which users are converting, its algorithm can work its wonders. It will use that data to show your ads to more people who are likely to take similar actions, effectively lowering your cost-per-acquisition over time. You stop guessing and let the data guide your ad spend.
• Build Custom Audiences: The pixel allows you to create highly targeted audiences for retargeting. You can group users who visited a specific product page, watched a video on your site, or abandoned their cart. Then, you can run follow-up ad campaigns designed to bring them back to complete their purchase.

Think of the Pixel ID as the address on a letter. Without it, the postal service has the letter (the conversion data), but no idea where to deliver it (your Ads Manager account).

First Things First: Do You Have a TikTok Ads Manager Account?

Before you even think about looking for a Pixel ID, you need to be in the right place. The TikTok Pixel lives inside the TikTok Ads Manager, which is completely separate from your personal TikTok app. If you've been running ads by simply "Boosting" posts within the app, you likely need to set up a proper Ads Manager account.

The hierarchy looks like this: you have a main TikTok for Business account that houses your Ads Manager. Within that Ads Manager, you have one or more Ad Accounts, which is where you create campaigns, set budgets, and - you guessed it - manage your pixels.

To get started, simply go to ads.tiktok.com and either log in or create a new account for your business. Make sure you're logged into the correct dashboard where you plan to run and manage your campaigns, as each Ad Account can have its own set of pixels.

How to Find Your TikTok Pixel ID in 5 Simple Steps

Once you're logged into the right account, finding your ID is just a few clicks away. The dashboard can sometimes change, but the core navigation generally remains the same.

Step 1: Log in to Your TikTok Ads Manager

Navigate to ads.tiktok.com and sign in. Double-check that you are in the correct Ad Account if you manage more than one. You can usually see the account name in the top left corner of the dashboard.

Step 2: Navigate to the 'Assets' Section and Click 'Events'

Look for the main navigation menu at the top of the page. You'll see a tab labeled "Assets" or sometimes "Tools." Click on it. A dropdown menu will appear. From that menu, select "Events." This is the central hub for managing all tracking data flowing into your ad account, whether it's from your website or an app.

Step 3: Select 'Website Pixel'

The "Events Manager" page will give you an option to track events from either an App or a Website. Since we're looking for the website pixel, you'll want to click the "Manage" button within the "Website Pixel" box. This will take you to your pixel management dashboard.

Step 4: Locate Your Pixel and its ID

Here, you'll see a list of any pixels you have already created for that Ad Account. If you just set things up, you might only see one. The name of your pixel will be on the left-hand side. To the right of the name, you'll see your Pixel ID. It's a unique string of characters and impossible to miss.

The layout generally looks like this:

Pixel Name: My Awesome Store Pixel
Pixel ID: C8A9B1D2E3F4G5H6I7J8

Step 5: Copy Your Pixel ID

TikTok makes this super easy. Directly next to the Pixel ID, there's usually a small icon you can click to automatically copy the ID to your clipboard. This prevents any typos or missed characters. With one click, your ID is ready to be pasted wherever you need it.

What if You Don't See a Pixel? Creating a New One

If you get to the pixel dashboard and the page is empty, don't worry! It just means you haven't created a pixel yet. The process is quick and simple.

1. Click the "Create Pixel" button.
2. Give your pixel a memorable name. Using your website's name is usually the best practice (e.g., "Postbase Website Pixel").
3. Choose your connection method. TikTok will offer two main choices: Manually Install Pixel Code or Install Pixel Code by Third Party Tool. If you use a platform like Shopify, Wix, or BigCommerce, you can choose the partner integration path. For most other sites, you'll be using the ID manually or through Google Tag Manager.
4. Once you complete the setup steps, your new pixel will appear on the main pixel page, along with its brand-new ID, ready for you to copy.

Now That You Have Your ID, What's Next?

Finding the ID is only half the battle. Now you need to put it to work. The ID is what you'll use to connect common website platforms and tools to your TikTok account, eliminating the need to handle the full code snippet yourself.

Here's where you'll typically paste the Pixel ID:

• Shopify: In the Shopify Admin, navigate to the official TikTok sales channel app. There will be a clearly labeled field asking for your "TikTok Pixel ID." Paste it there, save, and you're done. Shopify handles the rest.
• WordPress/WooCommerce: Use plugins like PixelYourSite or the official "TikTok for WooCommerce" plugin, which have dedicated settings pages for easy integration.
• Squarespace, Wix, etc.: Most popular website builders that support TikTok Ads integration will have a marketing or integrations section in their settings. Look for the TikTok field and paste your ID there.
• Google Tag Manager (GTM): For more advanced control, you can use GTM. You will set up an official TikTok Pixel Tag Template (available in the community gallery), and the main configuration field it prompts for will be your Pixel ID. This lets you control exactly when and where the pixel fires.

For custom-built websites where you need to manually install the full pixel code, the Pixel ID is still visible. It's located within the main base code snippet that your developer will place in the <,head>, of your site. It looks like this:

<,script>,
!function (w, d, t) {
w.TiktokAnalyticsObject=t,var ttq=w[t]=w[t]||[],ttq.methods=["page","track","identify","instances","debug","on","off","once","ready","alias","group","enableCookie","disableCookie"],ttq.setAndDefer=function(t,e){t[e]=function(){t.push([e].concat(Array.prototype.slice.call(arguments,0)))}},for(var i=0,i<,ttq.methods.length,i++)ttq.setAndDefer(ttq,ttq.methods[i]),ttq.instance=function(t){for(var e=ttq._i[t]||[],n=0,n<,ttq.methods.length,n++)ttq.setAndDefer(e,ttq.methods[n]),return e},ttq.load=function(e,n){var i="https://analytics.tiktok.com/i18n/pixel/events.js",ttq._i=ttq._i||{},ttq._i[e]=[],ttq._i[e].pixelId=e,ttq.load=function(){return},var o=d.createElement("script"),o.type="text/javascript",o.async=!0,o.src=i+"?sdkid="+e+"&,lib="+t,var a=d.getElementsByTagName("script")[0],a.parentNode.insertBefore(o,a)},

ttq.load('YOUR_PIXEL_ID_HERE'),
ttq.page(),
}(window, document, 'ttq'),
<,/script>,

Troubleshooting: Can't Find Your Pixel or Seeing Errors?

Things don't always go according to plan. Here are a few common hiccups and how to resolve them:

1. I'm in Ads Manager but I don't see the 'Assets' or 'Events' tab.

First, check if you have the right permissions. If you are part of a team, you might have advertiser-level access instead of admin-level access, which can restrict your view. If you're the account owner, the layout may be slightly different. Look for a main navigation menu, even if it's a "hamburger" icon (three horizontal lines), and find "Events Manager" within that list.

2. My Pixel is installed, but data doesn't seem to be appearing.

The first thing to do is install the TikTok Pixel Helper, a free Chrome extension. Go to any page on your website where the pixel should be installed, click the extension icon, and it will tell you if a pixel was found and if it fired correctly. This is the fastest way to diagnose installation problems, such as a typo in the ID or the code being placed in the wrong part of your website's theme.

3. There are multiple Pixels. Which one do I use?

This often happens when different team members or agencies have experimented with setup in the past. As a rule, use only one primary pixel per website. This prevents your data from being fragmented and makes audience building much cleaner. Look at the pixel names or creation dates to help identify the most recent and relevant one. To prevent future confusion, you can rename old or duplicate pixels to something like "Z - DO NOT USE - OLD 2023" to move them to the bottom of the list and clearly label them.

Final Thoughts

Finding your TikTok Pixel ID is a straightforward process inside the TikTok Ads Manager. Once located under 'Assets' and 'Events', this unique code is the very foundation of tracking your conversions, optimizing ad delivery, and building powerful custom audiences for retargeting your ideal customers.

With tracking in place, the true challenge is making stand-out content consistently. At Postbase, we believe managing your social media shouldn't feel like a chore. That's why we built a clean, intuitive platform designed from the ground up for today's video-first world. You can plan your entire TikTok and short-form strategy on a beautiful drag-and-drop calendar, see what's working with simple analytics, and manage all your engagement in one unified inbox. It's the tool we always wished we had - one that lets you focus on creation, not complication.