Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Do A/B Testing on Social Media

A/B testing on social media lets you discover what your audience loves. Learn how to set up, run, and analyze tests to boost content engagement and results.

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How to Promote SaaS Content on Social Media

Boost your SaaS content visibility with a modern social media promotion framework. Learn to repurpose content effectively for real engagement and traffic.

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How to Promote a Club on Social Media

Promote your club on social media with ease! This guide offers essential steps to attract new members, engage existing ones, and boost event attendance.

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How to Plan a Product Launch on Social Media

Plan a successful social media product launch with this guide. Discover phases for building hype, executing launch day, and maintaining momentum post-launch.

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How to Measure Social Media ROI for Attorneys

Measure your law firm's social media ROI effectively. Learn to define success, track key metrics, and calculate the true value of your online efforts.

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How to Attract New Customers on Social Media

Attract new customers on social media with targeted strategies. Learn to engage scrollers, find your ideal audience, and build an excited community.

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How to Choose the Right Social Media Platform

Find the perfect social media platform for your brand with this step-by-step guide. Discover where your audience hangs out and grow your online presence effectively.

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How to Launch a New Product on Social Media

Learn how to launch a new product on social media with our guide. Discover key phases to build excitement, create buzz, and ensure lasting success.

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How to Collect Social Media Data

Unlock the power of social media data for your brand. Learn how to collect and analyze data using native tools, spreadsheets, and software to boost your strategy.

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How to Find My Social Media Link

Easily find your social media link on any platform with our step-by-step guide. Discover where to locate your unique URL for both desktop and mobile.

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How to Get Brand Deals on Social Media

Get brand deals on social media with ease! Learn strategies to position yourself as a business, make your profile brand-ready, and craft winning pitches.

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How to Create Social Media KPI Dashboards

Create a powerful Social Media KPI Dashboard to transform data into actionable insights. Learn to set goals, choose metrics, and build from scratch today!

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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