Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Create TikTok Trends

Discover the strategy behind TikTok trends. Learn how to turn ideas into viral content with this guide and create the next big thing on TikTok!

How to Find Your Target Audience on TikTok

Find your target audience on TikTok with our guide. Learn to identify, understand, and connect with the community that will boost your brand and engagement.

How to Get PR on TikTok

Learn how to master TikTok PR with our guide. Discover actionable steps to create buzz, build relationships, and get people talking about your brand.

How to Add a Slow-Mo Effect on TikTok

Learn how to add a slow-mo effect on TikTok with this guide. Discover three methods for cinematic videos, from recording in-app to editing existing clips.

How to Get TikTok Shop Commission

Learn how to earn TikTok Shop commissions. Discover approval steps, find top products, and create sales-driving videos with our comprehensive guide.

How to Post High-Quality Pictures on TikTok

Post high-quality pictures on TikTok with ease. Discover camera settings, upload tips, and a hidden in-app feature to boost engagement and stop the scroll.

How to Record Longer on TikTok

Discover how to record longer videos on TikTok and keep viewers engaged. Learn step-by-step tips and strategies for creating captivating 10-minute content.

How to Influence the TikTok Algorithm

Master the TikTok algorithm with our guide. Discover core signals and actionable strategies to boost your content reach and engage the right audience today!

How to Use TikTok Camera

Master the TikTok camera with this guide. Uncover features, effects, and editing tools to create viral content. Learn every step for compelling videos now!

How to Put Echo on TikTok

Add the echo effect to your TikToks with ease! Learn step-by-step how to use TikTok and third-party tools to create memorable, dramatic audio effects.

How to Respond to a TikTok Video with a Video

Boost your TikTok growth by responding to videos with your own! Learn how to use TikTok's features and strategies to make your video replies shine.

How to Make iMovie Vertical for TikTok

Master vertical video editing in iMovie for TikTok! Discover step-by-step workarounds for iPhone/iPad and Mac to create flawless vertical content.

Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post

The simplest way to manage your social media