How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Trying to edit a vertical TikTok video in iMovie can feel like trying to fit a square peg in a round hole. While iMovie is a powerful and free tool, it defaults to a standard horizontal format. This article will show you the exact workarounds to create perfectly formatted vertical videos for TikTok and reels, covering step-by-step methods for both iPhone/iPad and Mac.
Before jumping into the how-to, it’s worth a quick refresher on why this matters so much. TikTok is a mobile-first platform. Your audience holds their phones vertically nearly 100% of the time they're scrolling. A vertical video doesn't just look better - it performs better because it:
Making your video vertical isn't just a technical step, it’s a strategic one that signals to your audience (and the algorithm) that you understand the platform's culture.
If you're editing on your iPhone or iPad, you're in luck. The process is a clever workaround that essentially "tricks" iMovie into creating a vertical project from the very beginning. Here’s how it’s done.
This first step is the most important part of the entire process. The orientation of the very first clip you add to your project determines the aspect ratio for the entire timeline.
You’ve now created a project timeline that is locked into a vertical format. You can even delete that initial placeholder clip if you want, and the project will remain vertical.
Now that your project's aspect ratio is set, you can start building your video. Tap the “+” icon to add more videos or photos from your library. Whether a clip was shot vertically or horizontally, iMovie will now force it to fit within a vertical frame. The good news is your vertically shot clips will fit perfectly without any extra work.
So, what happens when you add a horizontal (landscape) video? It will appear in your timeline with black bars above and below it (called "letterboxing"). We obviously don't want that for TikTok. Here’s how to fix it:
You'll lose the sides of your horizontal shot, but this is the necessary trade-off for creating a clean vertical video. Think of your framing ahead of time when filming so your most important action happens in the center of the frame.
Once you’re done trimming your clips, adding transitions, text, and music, it's time to export.
The video will be saved directly to your Photos app as a high-resolution, perfectly vertical file, ready for you to upload straight to TikTok.
Making a vertical video in iMovie on a desktop Mac is a bit more complicated because you can’t "trick" it into a vertical aspect ratio. Instead, you have to use a three-stage "rotate-edit-rotate" workflow. It feels strange at first, but it works flawlessly once you get the hang of it.
Start a new project in iMovie as you normally would. It will be a standard 16:9 horizontal project. Go ahead and import all of your media - both vertical and horizontal clips.
Drag your first vertical clip onto the timeline. You will immediately notice the problem: your clip is displayed in the center of the screen with giant black bars on either side of it.
This is where the magic (or madness) begins. You need to rotate every single one of your clips 90 degrees:
You have to repeat this rotation process for every single clip you add to your timeline. Yes, it’s a bit tedious, but it’s an essential part of the process. If you added horizontal clips, you’ll need to rotate them on their side as well.
Here’s the strangest part of the workflow: you must now edit your entire video while it is turned on its side. Your characters will look like they are flying or lying down, but this is exactly what you want. Trim your clips, add transitions, and perform all your other edits on the sideways timeline.
If you add text or titles, they will appear horizontally over your sideways video. To fix this, you’ll also need to rotate the text to match, which is usually not ideal. A better approach is to skip adding text in iMovie and add it later within TikTok’s or Instagram’s native text editor for best results.
Once your sideways masterpiece is complete, export it just like you would any other video.
What you now have is a high-quality horizontal video file where all the content is turned 90 degrees.
The final step is to turn that sideways video into a properly oriented vertical one. The easiest way to do this on a Mac is with QuickTime Player, which comes pre-installed.
And that’s it! The newly saved file is a perfect 9:16 vertical video, ready to be AirDropped to your phone and uploaded to TikTok.
Creating vertical video in iMovie isn’t a one-click process, but whether you’re using the "first clip" trick on your iPhone or the "rotate-edit-rotate" workflow on your Mac, you can absolutely get the job done for free. Following these specific steps will ensure your content is perfectly formatted to grab attention and perform well on short-form video platforms.
Once our videos are edited and ready to go, the next step is getting them published consistently. From our own experience in running social media, trying to post in real-time is a quick recipe for burnout. That’s why we built Postbase from the ground up to handle the content formats that matter today - like TikToks and Reels. We can upload a batch of edited vertical videos, tweak the captions for each platform, and get our entire week's content calendar scheduled in one session. It helps us stay on track without being glued to our phones.
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