How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Making a video longer on TikTok is now easier than ever, but creating longer content that actually keeps people watching is the real challenge. The app has evolved from 15-second clips to a powerful platform supporting videos up to 10 minutes long, giving creators a ton of room to tell bigger stories. This guide walks you through the exact steps to record or upload longer videos and, more importantly, shares strategies to make that extra time count.
Once known for its super-short, bite-sized content, TikTok has steadily increased its maximum video length to compete with platforms like YouTube. The timeline has looked something like this:
This shift wasn't just random, it was a strategic move. By allowing longer formats, TikTok encourages more diverse content like in-depth tutorials, narrative storytelling, and detailed reviews. The goal is to keep users in the app longer and give creators the flexibility to produce more substantial work without having to direct their audience to "part 2" or another platform.
If you prefer to film and edit all within the TikTok app, the process is straightforward. Here’s how you can make a video longer by recording directly on the platform.
Open the app and tap the plus icon (+) at the bottom of the screen to open the camera interface. This is your starting point for creating any new content.
Just above the big red record button, you'll see a carousel of time options. You can swipe left or right to switch between them. The standard options are:
Select the length that best suits the video you plan to make. For example, if you know your tutorial will take about five minutes, choose the 10m setting. This doesn't mean you have to record for 10 minutes, it just sets the maximum possible duration for your project.
You have a few ways to record content for a longer video. You don't have to shoot it all in one take, which is great for polished content.
After you’ve recorded your footage, tap the red checkmark to move to the editing screen. Here, you can truly shape your longer video. Tap on "Adjust clips" from the right-side menu. In this timeline editor, you can:
Once you’re happy with the sequence, you can add sounds, text overlays, effects, and captions just like you would for any other TikTok video. Having more time gives you more opportunities to use these tools creatively to enhance a story.
While the in-app camera is convenient, sometimes you need more creative control. Filming with your phone's native camera app or a professional camera allows you to shoot in higher quality. Editing your footage in an external app like CapCut, an official TikTok partner, or Adobe Premiere Rush gives you movie-level editing features.
Uploading a pre-edited video is often the best method for long-form content. The process is simple.
Now you know the technical steps, but how do you make a 7-minute video that people don't scroll past after 7 seconds? Recording longer is easy, making it engaging is an art. Here are some proven strategies to hold viewers' attention.
On a short video, the hook is important. On a long video, it's non-negotiable. You have to give the viewer a compelling reason to stick around. A great hook makes a promise that the rest of the video will fulfill.
A longer video needs some kind of narrative. It doesn't have to be a complicated plot, but it should feel like it's going somewhere. Good storytelling often follows a simple structure: a beginning (the setup), a middle (the journey or struggle), and an end (the resolution or takeaway).
Watching the same static shot of someone talking for five minutes is boring. To keep viewers engaged, you need to change what they're seeing frequently. This is where "pattern interrupts" and B-roll come in.
Many people watch TikTok with the sound off. Captions make your content accessible and help tell the story even without audio. For longer videos, you can use text creatively to guide the viewer:
A 15-second trending audio won't work for a 5-minute video. For longer content, you'll need a different audio strategy. Consider these options:
TikTok has given creators the tools to move beyond 15 seconds of fame and build real, in-depth narratives. Whether you record directly in the app or upload a finely polished short film, you now have up to 10 minutes to teach, entertain, or share your story. Success with longer content isn't about filling the time - it's about making a video so compelling that viewers forget they are even watching a longer segment in the first place.
Creating compelling, longer videos that tell a complete story involves careful planning and organization. As creators, we know how much effort goes into getting just one video right. To prevent that effort from going to waste, we use Postbase to see our whole content strategy on a visual calendar. It helps us plan our content for every platform - not just TikTok - so we know exactly what's going up and when, ensuring our thoughtfully produced long-form videos get the spotlight they deserve.
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.
Learn how to add your Etsy link to Pinterest and drive traffic to your shop. Discover strategies to create converting pins and turn browsers into customers.
Grant access to your Facebook Business Manager securely. Follow our step-by-step guide to add users and assign permissions without sharing your password.
Record clear audio for Instagram Reels with this guide. Learn actionable steps to create professional-sounding audio, using just your phone or upgraded gear.
Add translations to Instagram posts and connect globally. Learn manual techniques and discover Instagram's automatic translation features in this guide.
Optimize your Facebook Business Page for growth and sales with strategic tweaks. Learn to engage your community, create captivating content, and refine strategies.
Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.