How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Finding your ratings on a Facebook Page can feel like a moving target. Just when you think you know where to look, a new layout appears and sends you searching all over again. This guide cuts through the confusion, showing you exactly where to find and view your ratings - now called Recommendations - on both desktop and mobile. We’ll also cover what to do with that feedback once you have it, turning valuable customer insights into real business growth.
If you're looking for the old 5-star rating system, you might be looking for a while. A few years ago, Facebook made a significant change, transitioning from a classic star-based rating system to a simpler, more direct system of "Recommendations." Instead of picking a number of stars, customers are now prompted with a straightforward question: "Do you recommend [Your Page Name]?" They can answer with a simple "Yes" or "No."
Why the change? Facebook aimed to make feedback more genuine and helpful. A single 1-star rating with no explanation doesn't give a business much to work with. But a "No" recommendation, accompanied by specific text, images, and tags explaining why the experience was poor, offers valuable, actionable insight. The same goes for positive feedback, a "Yes" with details about what made the experience great is far more powerful social proof than a silent 5-star click.
For pages that had ratings before this switch, Facebook didn't just delete that history. It converted your legacy star ratings into an overall score that's still visible on your Page. New "Yes" or "No" recommendations now influence this score. This hybrid system means that while the input method has changed, the importance of maintaining a strong reputation is more important than ever.
Locating your feedback is easy once you know where to look. The process is slightly different depending on whether you're using a computer or your phone, so we'll cover both.
The desktop interface gives you the most comprehensive view of your Page's feedback. Follow these simple steps:
Here, you'll see a dashboard with a few key pieces of information:
Don't worry if you don't see the tab. It might just be disabled in your Page's template. Enabling it only takes a minute.
After you enable it, go back to your Page, and the "Reviews" tab should now be visible in the menu.
Checking your reviews on the go is just as straightforward.
Simply viewing your reviews isn't enough. The real value comes from engaging with the feedback and using it to strengthen your brand's reputation. Your response strategy for positive and negative reviews should be different, but both are essential for building a strong community.
When a happy customer takes the time to leave you a positive review, it's a gift. Responding properly shows that you appreciate their business and encourages others to share their own great experiences.
A negative review can feel like a personal attack, but it’s critical to respond calmly and professionally. A measured, helpful public response can often do more for your reputation than a dozen positive reviews, because it shows potential customers how you handle things when they don't go perfectly.
What if a review is completely fake, spam, or contains harassing language? You can report it to Facebook. While they won't remove a review just for being negative, they will take action if it violates their Community Standards.
Keep your expectations realistic. It’s an automated process, and it can take time. Focus your energy on what you can control: getting more positive reviews to outweigh the negative ones.
Don't just passively wait for reviews to come in. The most successful brands actively manage their online reputation by encouraging feedback and leveraging it as a marketing asset.
Most happy customers are willing to leave a review - you just have to ask. Make it as easy as possible for them.
Facebook gives you a unique URL that takes people directly to your review page. To get it, simply go to your Page's Reviews tab and you'll see a button or link prompting you to "Get more reviews." Copy that link and use it everywhere.
Your Facebook Page's Recommendations section is more than just a score - it's a direct line to your customers and a powerful engine for building trust with new ones. By understanding where to find this feedback, engaging with it thoughtfully, and actively encouraging more of it, you can take control of your online reputation and convert customer opinions into a sustainable competitive advantage.
Keeping up with every comment, DM, and review across all your social channels can quickly become overwhelming. At Postbase, we designed our unified inbox to solve exactly this problem. By bringing all your conversations from platforms like Facebook and Instagram into a single, organized view, we make it effortless to respond to customers promptly. You can manage your reputation and stay engaged without constantly switching between apps, giving you back a massive amount of time to focus on other parts of your business.
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