How to View LinkedIn Analytics

You’re posting consistently on LinkedIn, but do you actually know what’s connecting with your audience and what's falling flat? If you’re not tracking your performance, you're essentially posting blindly. This guide cuts straight to the point, showing you exactly where to find and how to understand your LinkedIn analytics for both your personal profile and company page, so you can turn raw data into a smarter content strategy.

Why Bother with LinkedIn Analytics?

Tracking your data isn’t about vanity metrics, it’s about making informed decisions. By looking at your analytics, you can:

• Understand Your Audience: Find out who is actually following and engaging with you - their job titles, industries, and locations.
• Identify What Content Works: Discover which posts get the most engagement, motivating you to create more of what your audience loves.
• Measure Growth and ROI: See how your efforts contribute to follower growth, website clicks, and brand awareness.
• Optimize Your Strategy: Stop guessing. Use real data to refine your posting schedule, content format, and calls to action for better results.

In short, analytics turn your content efforts from a hobby into a measurable business strategy.

How to View Personal Profile Analytics

LinkedIn has been steadily improving its analytics for personal profiles, especially for users who have turned on Creator Mode. If you are serious about building a brand on LinkedIn, enabling Creator Mode is a must for gaining deeper insights.

1. Analytics on Individual Posts

This is the quickest way to check the performance of a specific post. It’s available to everyone, with or without Creator Mode.

Just below your post, you'll see a small graph icon and a number of impressions. Click on that, and a detailed analytics window will pop up. Here's what you'll find:

• Impressions: The total number of times your post was shown to users in their feed. This tells you about your post's visibility and reach.
• Engagement: You'll see precise counts for Reactions (Likes, Celebrate, Support, etc.), Comments, and Reposts. These actions show that your content actively resonated with someone.
• Demographics of Viewers: LinkedIn provides a detailed breakdown of who saw your post. You can see their top companies, job titles (like "Founder," "Marketing Manager"), and locations. This is incredibly valuable for checking if you're reaching your target audience. If you're a leadership coach trying to reach executives, but your posts are mostly seen by interns, you know you need to adjust your content.

2. Creator Analytics Dashboard

Once you've enabled Creator Mode on your profile, you gain access to a dedicated analytics dashboard that tracks your overall performance over time.

How to Find It:

1. Go to your LinkedIn profile.
2. Scroll down to the Resources section (it’s a private-to-you section below your headline).
3. Click on Creator mode: On.
4. You'll see a panel with Creator tools. Click on Post analytics.

In this dashboard, you can track your Post Impressions and Engagements over the last 7, 14, 28, 90, or 365 days. Seeing a line graph of your impressions helps you spot trends. Did you have a huge spike two weeks ago? Go back and look at what you posted that day - it’s a clear signal of what resonated.

This dashboard is perfect for getting a big-picture view of your content's momentum.

How to View Company Page Analytics

Company Page analytics offer even more depth, providing a comprehensive look at how your business is performing on the platform. To access it, you must be a page admin.

How to Find It:

1. Navigate to your company's LinkedIn page.
2. In the Admin view, click on the Analytics tab from the top menu.

From here, you'll find four primary categories to study: Visitors, Followers, Content, and Competitors.

Decoding the "Visitors" Tab

This tab tells you everything about the people viewing your page, even if they don't follow you yet. It's a goldmine for understanding your page traffic.

• Visitor Metrics: Here, you can see Unique visitors and page views over time. If you just ran a big campaign or were mentioned in the press, you'll likely see a spike here. It shows that people are curious and checking you out.
• Visitor Demographics: This is where it gets powerful. LinkedIn breaks down your visitors by Job Function, Seniority, Industry, Company Size, and Country. Is your content attracting C-suite executives or junior-level staff? Are you connecting with people in your target industry? This data answers those questions and helps you tailor future content. For example, if you see that most of your page visitors work in "Marketing," you can create more posts that speak directly to their challenges and goals.

Decoding the "Followers" Tab

While visitors are great, followers are the people who have opted in to see your content regularly. This tab helps you understand who they are and how your community is growing.

• Follower Highlights: This gives you a snapshot of your new followers over the last 30 days and your total follower count. Use the date range filter to track your growth over different periods.
• Follower Demographics: Just like with visitors, you can see the professional breakdown of your followers. The most important action here is to compare follower demographics to visitor demographics. If they match, it means you're doing a great job converting the right kind of page visitors into followers. If they don't, it could mean your page appeals to one group, but your content is attracting another.

Actionable Tip: If your goal is to be seen as an authority in the SaaS industry, but you see that your follower demographics are mostly from the "Retail" industry, you need to adjust your content and hashtag strategy to better align with the audience you actually want.

Decoding the "Content" Tab

This is where you'll spend most of your time. The Content analytics tab shows you exactly how your posts are performing at an aggregate level.

Key Metrics to Watch:

• Impressions: How many times your updates were shown. Good for gauging overall reach.
• Engagement Rate: This is a super important metric. It’s calculated by taking the total number of engagements (reactions, comments, shares, clicks) and dividing it by the total number of impressions. A high engagement rate means your content is compelling and not just being passively scrolled past. Aim for an engagement rate above 2% - if you're hitting 5% or more, you're doing exceptionally well.
• The Content Performance Chart: The platform lists your recent posts, allowing you to sort them by Impressions, Clicks, Reactions, Comments, Reposts, and Engagement Rate. Sort by Engagement Rate to instantly find your best-performing content. What did your top three posts have in common? Was it the format (video, carousel, text-only)? The topic? The tone? Replicate that success.

Decoding the "Competitors" Tab

This tab allows you to track other organizations and see how you stack up. You can add up to nine competitors to create a comparison dashboard.

For each competitor, you'll see:

• Total followers and new followers over a selected time period.
• The number of posts they published.
• Their total engagement count.

This isn’t about copying your competitors. It's about benchmarking your performance. Are they growing faster than you? Are they posting more frequently? Are their top posts similar to yours? Use this data for context and inspiration. Perhaps you notice their posts with employee spotlights get incredible engagement. That's a cue for you to test out similar, authentic content on your own page.

Turning Insights into Action: A Simple Workflow

Reviewing your analytics isn't a one-time task. Make it a monthly or quarterly habit.

1. Check your top-performing posts from the last month. Identify the common threads and create a list of content ideas based on what’s already proven to work.
2. Analyze your audience demographics. Are you reaching your target audience? If not, adjust your topics, hashtags, and the language you use.
3. Look at failures. What posts got almost no engagement? Don’t be afraid to analyze what went wrong. Was the topic too niche? Was the visual unappealing? Was there no clear hook?
4. Repeat and refine. Social media is all about experimenting. Use your data to make smarter experiments, drop what doesn’t work, and double down on what does.

By regularly checking in with your LinkedIn analytics, you transform your content from a shot in the dark into a deliberate, effective driver of growth for your brand or business.

Getting comfortable with LinkedIn analytics is one of the best ways to level up your professional branding and content strategy. The platform gives you all the data you need to stop guessing and start making meaningful connections with the right audience. Take the time to regularly review these insights, learn from them, and watch your impact grow.

Switching between platforms to piece together your performance story can get tiring, which is exactly why we built Postbase. Our analytics bring all your data into one clean, simple dashboard. You can see what’s working not just on LinkedIn, but across all your accounts, making it effortless to track your wins and see your entire content strategy at a glance - all without needing a pricey enterprise plan.