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Using trending audio is one of the most effective ways to boost your views and reach on YouTube Shorts. When you use a sound that the algorithm already loves, you’re giving your content an immediate head start in discoverability. This guide will walk you through exactly how to find trending audio, use it strategically, and avoid common mistakes that can hold you back.
Before we get into the "how," let's quickly understand the "why." Using sounds that are gaining momentum isn't just a fun trick, it's a core strategy for short-form video. Here’s what makes it so powerful:
Finding the right sound at the right time is half the battle. Fortunately, YouTube gives you several ways to spot rising audio on a daily basis. Here’s a breakdown of the four best methods.
This is the most direct way to see what YouTube is officially promoting. When you create a Short, tapping "Add sound" at the top of the screen takes you to the Audio Library.
Inside, you'll see a section at the top typically labeled "Top sounds" or a playlist like "Shorts Sounds." This is YouTube’s curated list of popular and emerging audio. While these are reliable choices, they can sometimes be a bit oversaturated. Think of this as your starting point, but don't stop here.
This is arguably the most effective method, as it shows you what's trending right now in real-time. It requires you to do what you're probably already doing: scrolling through Shorts. But you need to do it with a more analytical eye.
As you scroll, pay attention to sounds you hear repeatedly in a short span of time. More importantly, look for the small, upward-trending arrow icon next to the sound name in the bottom corner of a Short. That little arrow is YouTube telling you directly: "This sound is on the rise."
For a higher-level view, you can check out the official YouTube Music Charts. While not specific to Shorts, this shows you what songs are gaining massive traction across the entire platform.
Go to charts.youtube.com and look at the "Trending" section. This shows you the hottest music videos right now. Many commercially successful songs first gain viral legs on short-form video platforms. If you see a new pop song rocketing up the charts, there’s a good chance creators are building trends around it on Shorts.
The world of short-form video is an interconnected ecosystem. Trends don't live in a vacuum. A sound that is absolutely dominating TikTok or Instagram Reels is very likely to spill over to YouTube Shorts.
Use other platforms for "trend forecasting." If you're a heavy TikTok user and notice a particular sound or format taking off, get ahead of the curve and be one of the first creators to bring it over to your Shorts audience. This positions you as a trendsetter on the platform instead of a follower.
Finding a trend is one thing, using it effectively is another. Simply pointing your camera at your face and lip-syncing won't build a brand. You need to adapt the trend to fit your content and provide unique value.
The purpose of a trend is to deliver a familiar format in a new way. The audio is the familiar part, your content is the new part. Think about how you can relate the sound to your niche.
The goal is to make the viewer think, "Oh, that's a clever way to use that sound."
Not every trend is for every brand. A sound that is chaotic, comedic, and Gen Z-focused might feel out of place on a channel dedicated to calm, minimalist home decor. Forcing a trend that doesn’t align with your brand’s voice can feel inauthentic and may alienate your existing audience. Be selective and choose sounds that genuinely complement your style.
Trends have a short lifespan. The ideal window to participate is when a sound is visibly rising but hasn't yet reached total oversaturation. If a trend has been around for weeks and is all over mainstream media, you’ve likely missed the peak discovery window. This is why saving sounds you spot in your feed is so powerful - it helps you build a queue of potential trends to act on quickly.
Often, the most recognizable part of a trending audio clip - the "hook" - is within the first few seconds. When you select a sound in the Audio Picker, use the trimmer tool to make sure your video syncs perfectly with the key part of the audio. Mis-timing the punchline or the musical drop can make the video feel awkward and off-beat.
Many trends aren't just about the audio, they’re about the visual action that goes with it. It might be a specific dance, a point-and-reveal text format, or a specific type of camera transition. Watch a few examples of how other creators are using the sound to understand the underlying visual trend. Replicating the format - while adding your own spin - is part of what makes the trend recognizable.
Knowing what not to do is just as important as knowing what to do. Here are a few common pitfalls that can undermine your efforts.
One of the biggest advantages of using the YouTube Shorts Audio Library is peace of mind. When you use a sound provided within the Shorts creator tool, YouTube has already handled the licensing for that specific use case. This protects you from copyright claims *on that Short*. However, this isn't a free pass. If you edit a video outside of YouTube with a commercial song you don't own the rights to and then upload it, you are still vulnerable to copyright issues. When in doubt, always use the library.
Trending audio is your invitation to take part in the internet's biggest conversations. By consistently finding relevant sounds, adapting them creatively for your niche, and executing with speed and quality, you can leverage these moments to accelerate your channel's growth and connect with a wider audience.
We know that staying on top of trends and maintaining a consistent posting schedule across multiple platforms can quickly become a huge time commitment. That's why we built Postbase with a visual calendar that helps you plan your content strategy at a glance, allowing you to react to trends quickly and fill gaps in your schedule. Since we designed our platform for short-form video first, you can schedule your YouTube Shorts, Reels, and TikToks all from one place without wrestling with a tool that wasn't built for the job.
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