How to Use Meta AI on Facebook

Meta AI is now integrated directly into Facebook, giving you a powerful creative assistant you can access from your feed, chats, and groups. This article will walk you through exactly how to find and use Meta AI for everything from answering quick questions to generating stunning images and drafting content for you.

What exactly is Meta AI?

Think of Meta AI as your personal assistant built into the fabric of Facebook, Messenger, Instagram, and WhatsApp. It's not just a separate chatbot you have to open, it’s an integrated tool designed to help you in the context of what you’re already doing. Powered by Meta's latest Large Language Model, Llama 3, it can understand complex questions, write text in various styles, translate languages, and even create unique images from a simple text description.

For social media managers, creators, and business owners, this is a massive advantage. Instead of switching between different apps to brainstorm ideas, write captions, or create visuals, you can now do much of that work without ever leaving the Facebook app. It’s designed to be conversational, smart, and accessible right where you need it most. For more on how to use Meta AI effectively on the platform, check out our guide.

How to access and chat with Meta AI on Facebook

Finding Meta AI is simple, as Meta has intentionally placed access points throughout the app. You don't need to download anything extra, if your Facebook app is updated, it's likely already there.

Here are the primary ways to start a conversation:

• The Search Bar: The most common way to find it is right at the top of your feed. The search bar might now say "Search Facebook or ask Meta AI." Just tap it and you can directly type a question or prompt for the AI.
• The Meta AI Icon: Look for a blue, circular gradient icon. You might see this in your menu, floating on your feed, or near the status update box. Tapping this icon will open a direct chat window with the AI.
• In Your Feed: Sometimes, you’ll see a prompt from Meta AI under a post, suggesting ways it can help you learn more about the topic.

Starting your first conversation

Once you’ve opened a chat with Meta AI, treat it like a conversation. You can ask it anything. Start simple to get a feel for how it works.

Try these starter prompts:

• "What are some trending topics in social media marketing this week?"
• "Summarize the recent news about the new iPhone in three bullet points."
• "Give me 5 fun facts about ancient Rome."

The AI will remember the context of your conversation. You can ask follow-up questions without restarting. For example, after it gives you fun facts about Rome, you could follow up with, "Tell me more about the Colosseum," and it will know what you're referring to.

How to create unique images with Meta AI’s Imagine feature

One of the most powerful features of Meta AI is its built-in image generator, called "Imagine." It allows you to create high-quality, unique images from text prompts in seconds. This is a game-changer for creating custom visuals for your posts without needing graphic design skills or stock photo subscriptions.

Using the Imagine feature

To start creating an image, simply begin your prompt with the word "Imagine" in your chat with Meta AI.

Step 1: Open a chat with Meta AI. Use any of the methods described above.

Step 2: Start your prompt with "Imagine." For example: Imagine a corgi working as a barista in a cozy coffee shop.

Step 3: Be descriptive. The more detail you provide, the better the result will be. Think about the style, setting, colors, and mood.

• Simple Prompt: Imagine a futuristic car.
• Better, more descriptive prompt: Imagine a photorealistic, sleek, chrome sports car hovering on a neon-lit street in a futuristic city at night, with rain reflecting the glowing signs.

As you type, Meta AI will often provide suggestions to help flesh out your ideas. After a few seconds, it will generate a set of images. If you don't love the first set, you can ask for variations by saying "make it more colorful" or "try a different angle." You can even click on an image and ask the AI to "animate it," which will turn it into a short looping GIF.

Tips for perfect image prompts:

• Specify the style: Use keywords like photorealistic, watercolor painting, cartoon, 3D render, minimalist line art, Pixar style.
• Describe the lighting: Mention soft lighting, cinematic lighting, golden hour, neon glow.
• Set the scene: Be specific about the background and environment.
• Define the composition: Use terms like close-up portrait, wide-angle shot, from a low angle.

Using Meta AI in Facebook groups and Messenger

Meta AI isn't just for you, you can bring it into your social interactions across the platform. This is especially useful in Facebook Groups and Messenger chats.

Meta AI in Facebook groups

For group admins, Meta AI can be a helpful assistant for community management. For members, it can quickly find information buried in the group's history.

How to use it:

• Search catch-up: Did you miss a lot of activity? Go to the search bar within the group and Meta AI might offer to give you a summary of recent conversations and trending topics in the group.
• Ask for information: Instead of making a redundant post, you can ask Meta AI a question like, "Has anyone in this group recommended a good plumber in Brooklyn?" The AI will search the group's posts and comments to find answers for you.
• Content generation for admins: An admin can use their private chat with Meta AI to generate ideas. For example: "Give me 5 poll ideas for a Facebook group about gardening."

Meta AI in Messenger

You can also bring Meta AI into your Messenger chats with friends and family. This turns the AI into a collaborative tool for planning and decision-making.

How to use it:

In a Messenger chat, simply type @Meta AI and then ask your question. The AI will join the chat, answer your query, and then become silent until it's tagged again.

Great uses for Meta AI in group chats:

• Trip planning: "@Meta AI find the top 3 Italian restaurants near Union Square."
• Movie nights: "@Meta AI give us a list of sci-fi movies released in the last year with a rating over 80%."
• Settling debates: "@Meta AI who won the Best Actor Oscar in 1998?"

Actionable strategies for marketers and creators

Now, let's look at how you can practically apply Meta AI to your social media workflow to save time and improve your content.

1. Idea generation and brainstorming

Beat creator's block by using Meta AI as a sparring partner. Instead of staring at a blank calendar, have a conversation to generate ideas.

Example prompts:

• "I run a social media account for a plant shop. Give me 10 content ideas for Instagram Reels."
• "What are some common pain points for small business owners trying to learn about SEO? Turn them into a 5-part educational series for Facebook."
• "Brainstorm a funny social media holiday for the month of August that my bakery brand can celebrate."

2. Writing and refining captions

Use Meta AI to write first drafts of your captions or polish what you’ve already written. Specify the tone you are aiming for.

Example prompts:

• "Write a short, exciting caption for a Facebook post announcing a 20% off flash sale. Add a sense of urgency and include a fun emoji."
• "I wrote this caption: '[Your caption here]'. Can you make it sound more professional and add a clear call to action?"
• "Re-write this point about the benefits of our software into a short, witty caption for a Gen Z audience."

3. Content repurposing

Turn your long-form content into bite-sized social media posts. Just copy and paste the text into Meta AI and tell it what you need.

Example prompts:

• "Summarize this blog post into three key takeaways for a LinkedIn post." (Then paste the text of your blog post).
• "Turn these bullet points into an engaging script for a 30-second TikTok video."
• "Take this customer testimonial and turn it into a compelling Facebook post that highlights the problem we solved."

By integrating these practices, you move Meta AI from a fun novelty to a genuine productivity tool that elevates your brand’s presence and consistency on Facebook.

Final thoughts

Meta AI’s integration into Facebook offers a powerful suite of tools directly within your workflow, helping you create, communicate, and manage your online presence more efficiently. By learning how to chat with it, generate images, and leverage its conversational power in Groups and Messenger, you can enhance both your creativity and your productivity.

Using an assistant like Meta AI is fantastic for sparking ideas and drafting content faster. But creating assets is just one piece of the puzzle. We built Postbase to solve the next critical step: getting all that brilliant content planned, approved, and published reliably across all your channels. When you've used AI to craft the perfect Reel or generate a knockout image, our visual calendar makes it effortless to schedule it across Instagram, TikTok, Facebook, and more without the frustrations of tools built for a different era of social media.