How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Using the right sound on your YouTube Short can be the difference between getting a handful of views and going viral. A trending audio clip acts as a shortcut to discovery, placing your content directly in front of people already engaging with that sound. This guide will walk you through exactly how to find, add, and strategically use audio to make your Shorts stand out and reach the massive audience on the platform.
On platforms like YouTube Shorts and TikTok, audio is much more than background music - it's a core part of the content experience. Sounds are the foundation for memes, challenges, jokes, and widespread trends. When a user watches a Short with a specific sound, the YouTube algorithm understands they might like other videos using that same audio. Tapping into popular sounds gives your content a built-in distribution channel.
Think of each sound as its own discovery page. When someone enjoys a clip, they can tap on the sound credit to see a feed of every other Short that has used it. By using a trending sound, you essentially add your video to that feed, giving it an opportunity to be seen by a new, highly engaged audience that you might not have reached otherwise.
You'll often hear these terms used interchangeably, but it's helpful to know the distinction:
For growth, tapping into the existing library of popular music and sounds is your fastest path to getting seen.
Finding the right sound is half the battle. You want to find something that is climbing in popularity but isn't completely saturated yet. Luckily, there are a few simple ways to discover an endless stream of potential audio clips.
The most straightforward way to find popular sounds is to simply spend a few minutes scrolling through the YouTube Shorts feed. This is your firsthand research portal. As you scroll, pay attention to which sounds or songs you hear repeatedly within a short span of time. If you hear a particular audio clip three or four times in a 10-minute session, that's a strong signal it's trending.
When you find a sound you like, look at the bottom of the screen. You'll see the sound's title or artist name scrolling. Tap on it. This will take you to the official Audio Page for that sound, which shows the original video and a feed of Shorts created with it. This page is a goldmine. You can see how many Shorts have been made with the sound, and you can get instant inspiration from seeing how other creators are using it.
YouTube has a built-in library of licensed music and sounds that you can access directly within the Shorts creation tool.
To access it:
Here you'll see curated playlists like "Top sounds," "Remix recommendations," and sections organized by genre. This is a great starting point if you don't already have a sound in mind. You can use the search bar to look for a specific song, artist, or vibe (e.g., "upbeat acoustic" or "cinematic score").
Don't just watch random videos - pay attention to the biggest creators in your specific niche. What sounds are they using? A successful fitness influencer probably knows which audio clips resonate best with an audience interested in workouts and healthy lifestyles. A finance expert might be using sounds that are popular within a community focused on investing and saving money.
Observing your peers and competitors is smart reconnaissance. It allows you to see what’s working with an audience that you want to attract.
There are two primary ways to add audio to a Short: starting with a sound you've found or adding audio to a video you've already recorded.
This workflow is great for when a sound inspires an idea. You find an audio clip you love and decide to build a video around it.
This is the most common method for creators who prefer to shoot their content first and add audio in post-production.
Just adding a trending sound isn't enough. How you use it matters.
Don't just copy the trend exactly as you see it. The most successful creators apply trending sounds to their area of expertise. For example, if there's a trending audio clip where someone says, "Here are three things I just don't understand," a book reviewer could use it to talk about confusing plot holes, a tech reviewer could discuss frustrating software features, and a personal trainer could highlight common gym mistakes. This makes the trend relevant to your audience.
Professional-feeling content often comes down to small details. A simple but highly effective technique is to time the cuts and transitions in your video to the beat of the music. When a scene changes right as the beat drops or a new lyric begins, it's instantly more satisfying for the viewer to watch. This keeps people's attention and makes your video feel polished and high-effort.
You only have a fraction of a second to hook a viewer. The right audio choice immediately communicates the tone of your video. An inspiring, orchestral track tells the viewer to expect something epic or emotional. A funky, upbeat pop song signals something fun and energetic. Use sound as a storytelling shortcut to set the mood before you've even shown your main subject.
While using trending sounds is great for growth, building a brand also involves showing your unique voice and personality. Don't be afraid to create Shorts where the primary audio is you talking directly to the camera. If you have a powerful insight, a hilarious observation, or a compelling story, your own voice can become the star. After all, every trending conversational sound started as someone's original audio.
Learning how to use sounds on YouTube Shorts is one of the most powerful organic marketing skills you can develop right now. It connects your content to ongoing cultural conversations, helps the algorithm understand who to show your video to, and gives your content a professional gloss that grabs and holds viewer attention.
Of course, after you've mastered creating Shorts, keeping a full and consistent content calendar is the next big challenge. We created Postbase because we knew creators needed a modern tool built for short-form video from the ground up, not one where Shorts and Reels feel like an afterthought. Being able to visually plan your entire content schedule in one beautiful calendar, and then trust that it will reliably publish, gives you back the critical time and mental space to focus on making great Shorts.
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