How to Update a LinkedIn Company Logo

Changing your LinkedIn company logo should be simple, but getting it right involves more than just uploading a new file. A sharp, clear logo is your brand’s digital handshake, appearing everywhere from your page to your employees’ profiles. This guide will walk you through the exact steps to update your logo, offer tips to make it look perfect, and explain what to do if things don’t go as planned.

Why Your LinkedIn Company Logo Matters More Than You Think

Before jumping into the steps, it’s worth understanding why this small image carries so much weight. Your company logo is often the first visual touchpoint a potential client, new hire, or partner has with your business on the platform. It’s a silent representative of your brand’s quality and professionalism.

• Brand Recognition: Consistency is the foundation of brand recognition. When your logo is the same on LinkedIn, your website, and other social media channels, it builds a cohesive and memorable identity. People begin to associate that small square with your company's values and reputation.
• Credibility and Trust: A high-quality, professional logo signals that your company pays attention to detail. A pixelated, poorly cropped, or outdated logo can unfortunately suggest the opposite, subtly eroding trust before you’ve even had a conversation.
• Network-Wide Visibility: Your logo doesn’t just live on your Company Page. It appears next to every post you publish, every comment you make, and in the experience section of every single one of your employees' profiles. This turns your team into an army of brand ambassadors, and a clear logo makes their association with your company look professional.

Before You Update: Preparing Your New Logo File

A little preparation goes a long way toward avoiding frustration. Before you even navigate to your page settings, make sure your logo file is optimized and ready to go. LinkedIn has specific recommendations, but following best practices will give you a much better result.

Official LinkedIn Logo Specifications:

• File Format: PNG, JPG, or GIF
• Maximum File Size: 8 MB
• Recommended Dimensions: 300 x 300 pixels (or larger)

While LinkedIn asks for 300 x 300 pixels, it's a good practice to upload a larger square image, such as 500 x 500 or even 800 x 800 pixels. LinkedIn will automatically resize it, but starting with a higher-resolution file results in a much sharper, clearer final image. Just make sure the file remains under the 8 MB limit.

Designing for a Tiny Square

Your beautiful, intricate logo might look stunning on a website banner, but how does it look when shrunk down to the size of a thumbnail? Your LinkedIn logo will mostly be seen as a very small icon in a feed. Here’s how to make sure it works:

• Keep it Simple: The most recognizable logos are often the simplest. Avoid tiny text or overly complex details that will turn into a blur when resized. If your primary logo is text-heavy, consider using a simplified icon or monogram version for social media profiles.
• Prioritize High Contrast: A logo with strong contrast between the design and the background will stand out far better in a busy feed. Black on white, or a vibrant color against a neutral background, is much more effective than subtle, low-contrast color schemes.
• Test It: Before uploading, shrink your proposed logo file down on your own computer to see how it looks at a small size. Is a key element lost? Is the text unreadable? Answering these questions now will save you a headache later.

The Step-by-Step Guide to Updating Your LinkedIn Company Logo

Once your file is prepped and ready, the actual update process only takes a couple of minutes. You will need to be a Super Admin or Content Admin of your Company Page to make these changes.

Step 1: Navigate to Your Company Page

Log in to your personal LinkedIn profile. In the top right corner of the navigation bar, click the "Me" icon with your profile picture. A dropdown menu will appear. Under the "Manage" section, you should see a list of the Company Pages you administer. Click on the name of the company you want to update.

Step 2: Enter Admin View

When you land on your Company Page, you’ll be in the visitor view by default. At the top of the page, you'll see a banner indicating you have administrative access. Click the "View as admin" button to switch to the administrative dashboard, which unlocks all the editing tools.

Step 3: Access the Page Editing Tools

Once you’re in admin view, a new set of options will appear. Look for the "Edit page" button, which is typically located right below your company's name and follower count. Clicking this will open a pop-up window where you can edit all the core details of your page.

Step 4: Upload Your New Logo

In the "Edit page" pop-up, you'll be on the "Page info" tab by default. The first item listed should be your company logo. Hover your mouse over the existing logo, and a small pencil icon will appear. Click this icon to open your computer's file explorer.

Step 5: Position and Save Your Changes

Navigate to and select the new logo file you prepared earlier. LinkedIn will provide a simple editor that lets you drag, reposition, and zoom in or out to make sure your logo fits perfectly within the frame. Once you're satisfied with the cropping and position, click the "Save" button at the bottom of the logo editor.

Finally, and this is the most important part, you must click the main "Save" button at the bottom of the "Edit page" window. Closing the pop-up without clicking this second save button will discard all your changes.

What to Do After You've Updated Your Logo

Congratulations, your logo is updated! But your work isn't quite done. Taking a few proactive steps can ensure a smooth transition and maximize the impact of your brand refresh.

Announce the Change

Don't just change your logo quietly. Use this as an opportunity to engage with your followers. Create a simple post announcing your new look. You can talk briefly about what the change represents - a new direction, a company milestone, or simply a modern refresh. This not only informs your audience but also reaffirms your brand's active presence.

Example Post Idea:

"New look, same mission! We've just refreshed our logo to better reflect our commitment to [Your Key Value]. We're excited to continue [What You Do] for our amazing community. Let us know what you think of the new design!"

Review the New Logo Across LinkedIn

Visibility can vary in different parts of the platform. Take a minute to check how your new logo looks in key places:

• Your Company Page: Check it on both desktop and the LinkedIn mobile app. Does it look sharp and well-proportioned?
• The News Feed: Create a test post (you can delete it later) to see how the logo appears next to your content.
• Employee Profiles: Visit the profile of a team member to see the new logo in their "Experience" section.
• Search Results: Search for your company on LinkedIn to confirm the new logo is appearing correctly.

Troubleshooting Common Issues

Sometimes, things don’t update as expected. Here are solutions to the most common problems:

• "My new logo looks blurry or pixelated."
  This almost always happens when the uploaded file was too small. Go back and upload a larger, higher-resolution version (e.g., 800 x 800 pixels). LinkedIn's compression algorithm works much better with a bigger source file.
• "I've saved my new logo, but the old one is still showing up."
  This is likely due to your browser's cache storing the old image. Try a hard refresh (press Ctrl + F5 on Windows or Cmd + Shift + R on Mac). If that doesn't work, clear your browser's cache or view your page in an incognito/private window. In some cases, it can take up to a few hours for LinkedIn's servers to fully propagate the change across the entire platform, so a little patience might be needed.
• "I can't find the 'Edit page' button."
  This means you either do not have administrative access or you are not in "Admin view." Make sure you've clicked "View as admin" first. If you still don't see the edit button, you’ll need to contact a Super Admin of the page and ask them to grant you Content Admin or Super Admin privileges.

Bonus Tip: Align Your Logo and Cover Image

Your logo doesn't exist in a vacuum. It sits on top of your cover image (or banner), which is a massive piece of visual real estate at the top of your page. A logo update is the perfect time to review and refresh this banner.

Make sure your new logo and cover image feel thematically and visually connected. The banner is a great place to showcase your brand's personality, highlight a core service, announce an event, or feature a powerful tagline. The recommended dimensions for a LinkedIn cover image are 1128 x 191 pixels.

A cohesive logo and banner combination makes your page look intentionally designed and highly professional, creating a powerful first impression on anyone who lands there.

Final Thoughts

Your LinkedIn company logo serves as a cornerstone of your digital brand identity, so keeping it current and professionally presented is essential. Following these steps ensures the update process is smooth and the final result strengthens your company's presence across the network.

Maintaining a cohesive brand presence can be a lot to juggle, especially when you're managing content across LinkedIn, Instagram, TikTok, and more. At Postbase, we built our platform to solve this exact problem. Our visual calendar gives you a bird's-eye view of your entire content strategy, helping you ensure that visual elements, like a new logo or campaign creative, are rolled out consistently everywhere at once, without the chaos of managing each platform separately.