How to Unpin a Post on a Facebook Page Mobile

Pinned the wrong post to your Facebook Page, or is your current one looking a little stale? Freeing up that prime real estate on your page is simple once you know where to tap. This guide walks you through the exact steps to unpin a post using the Facebook mobile app and gives you the strategic playbook for what to do with that top spot next.

Why Your Pinned Post Shouldn't Live There Forever

Pinning a post on your Facebook Page is a powerful way to make a first impression. It’s the very first thing visitors see, acting as your page’s headline announcement. But like any headline, it needs to stay relevant. Leaving an old post pinned for months on end can make your page feel neglected or, worse, provide outdated information. Knowing when to unpin is just as important as knowing what to pin.

Here are a few strategic reasons to refresh that pinned post:

• Your Announcement is Outdated: This is the most common reason. If your pinned post is promoting a holiday special from last December, announcing an event that has already passed, or advertising a limited-time sale that ended last week, it's time to unpin it. It tells visitors you aren't paying attention.
• Your Campaign Focus Has Shifted: Marketing happens in phases. You might spend a month focused on a product launch, followed by a month dedicated to sharing educational content. Your pinned post should always reflect your current priority. Unpinning an old campaign announcement makes way for what's happening now.
• Engagement Has Dropped Off: When you first pin a post, it often gets a nice bump in engagement. But over time, your regular followers have all seen it. The likes, comments, and shares will naturally slow to a trickle. This is a signal that its moment in the spotlight is over and it's time for fresh content to grab attention.
• You Have Something Better to Share: Did a recent post unexpectedly go viral? Or maybe you just created an amazing piece of content that perfectly explains your brand's mission. Don't let an older, less effective post occupy the most valuable space on your page. Unpin the old to make way for the new.

Think of your pinned post slot as a flexible marketing tool, not a permanent fixture. Regularly updating it shows that your brand is active, dynamic, and always offering something new to your audience.

How to Unpin a Post on Your Facebook Page: The Step-by-Step Guide

The process of unpinning a post using the mobile app is nearly identical for both iPhone and Android users, but we'll break them down just to be perfectly clear. All it takes is a handful of taps.

For iPhone and iPad (iOS)

If you're managing your Facebook Page from an Apple device, follow these simple steps to remove a pinned post.

1. Open the Facebook App and Go to Your Page: Launch the Facebook app. Tap your profile picture in the menu at the bottom-right of the screen. This will bring up a menu where you can switch profiles. Tap on your Page's name to manage it.
2. Locate Your Pinned Post: Once you're on your Page, the pinned post will be the very first post at the top of your feed. It will have a small blue thumbtack icon and the label "PINNED POST" right above it, so you can't miss it.
3. Open the Post Menu: In the top-right corner of the post itself, you'll see three horizontal dots (...). Tap this to open a menu of options for that specific post.
4. Select "Unpin Post": In the dropdown menu that appears, you’ll see several options like "Edit post" or "Delete." Simply tap on Unpin Post.
5. Confirm and You're Done: Facebook will unpin it immediately. The post will disappear from the top and instantly revert to its original position in your timeline based on the date it was published. The space is now clear for a new pinned post.

For Android Devices

Managing your Page from an Android phone or tablet? The process is just as quick and easy.

1. Launch Facebook and Navigate to Your Page: Open your Facebook app. Tap the hamburger icon (☰) and your profile picture in the top-right corner. From there, select the Page you want to manage.
2. Find the Pinned Post: Just like on iOS, the pinned post will be displayed right at the top of your Page's feed. Look for the "PINNED POST" label and thumbtack icon.
3. Tap the Three-Dot Menu: In the upper-right corner of the post card, tap the three dots (...) to reveal a list of actions you can take.
4. Choose "Unpin Post": From the menu that pops up, find and tap the Unpin Post option.
5. That's All: The post is instantly unpinned. It doesn't get deleted, it just rejoins the rest of your content on the timeline, sorted chronologically.

Now That It's Unpinned, What Do You Pin Next?

An empty pinned post slot is a canvas of opportunity. Don't leave it blank! Proactively choosing what to feature next is a smart social media strategy. This communicates your goals clearly to anyone who visits your page.

Pin Your Most Important Call-to-Action

What is the single most important action you want people to take right now? Pinning a post related to this goal drives results.

• A Link to a Lead Magnet: Have a free ebook, checklist, or webinar? Create a compelling post with a link to the sign-up page and pin it.
• An E-commerce Product Page: Launching a new product or running a sale on a bestseller? Pin a post featuring a great photo or video that links directly to the purchase page.
• An Event Registration Page: Hosting a webinar, workshop, or in-person event? Your pinned post should be the official invitation, funneling traffic to your registration link.

Pin Your Best-Performing Content (Evergreen)

Every brand has a piece of content that just works. It gets more shares, more comments, and more positive reactions than anything else. Find that post and give it the top spot. This could be:

• A "Meet the Founder" Video: A heartfelt story that connects your audience to the people behind the brand.
• A Viral Testimonial or Case Study: A post showcasing a huge customer win provides powerful social proof.
• Your Most Helpful Tutorial: A video or blog post that solves a major pain point for your audience and establishes your expertise.

Pin a Community-Building Post

Use the pinned post to ignite conversation and engagement. This tells visitors that your page is a place for community, not just announcements.

• A Question or a Poll: Ask a thought-provoking question related to your industry to get people talking.
• A User-Generated Content (UGC) Contest: Ask followers to share photos or stories using your product with a specific hashtag, and pin the post explaining the rules.

Help! The 'Unpin' Option Isn't Showing Up

Feeling stuck because you don't see the "Unpin post" option? Don't worry, this is usually caused by one of a few simple issues. Here's a quick troubleshooting checklist.

1. Check Your Page Role: Not everyone who can post on a Page can pin or unpin content. To perform this action, you must be a Page Admin or Editor. If you have another role, like Moderator, you won't have the necessary permissions. Ask a page Admin to either unpin the post for you or update your role.
2. Give the App a Quick Refresh: Sometimes apps just get a little buggy. The oldest trick in the IT book often works wonders. Fully close the Facebook app (swipe it away from your recent apps view) and then reopen it. If that doesn't work, try restarting your phone entirely. This clears temporary caches and can resolve many minor glitches.
3. Update Your Facebook App: If you're running a very old version of the app, certain features can become unstable or disappear completely. Head over to the App Store (for iOS) or Google Play Store (for Android) and check to see if there’s an update available for Facebook.

Following these steps should resolve the issue 99% of the time, getting you back on track to managing your page effectively.

Final Thoughts

Unpinning a post from your Facebook Page on mobile is a quick task, and strategically managing that top spot is a powerful way to guide your audience's attention. With just a few taps, you can refresh your page's look, remove outdated information, and highlight your most relevant content, keeping your brand's first impression as sharp as possible.

Keeping an eye on which posts should be pinned - and for how long - is a core part of an effective content strategy. At Postbase, we built our platform around a beautiful, intuitive visual calendar that gives you a one-glance view of your entire content schedule across every platform. Instead of trying to remember when a promotion ends, we make it easy to plan your pinned posts weeks ahead, see what's working with clear analytics, and keep your content goals perfectly aligned. You can get a better handle on your social media strategy with Postbase.