How to Unpin a Post on LinkedIn

Sometimes your top-performing post is no longer the best thing to showcase on your LinkedIn profile. While pinning content is a fantastic way to control the first impression visitors get, knowing how - and when - to unpin it is just as vital for keeping your personal brand fresh and strategic. This guide will walk you through the simple steps to unpin a post and cover the strategy behind choosing what to feature next to keep your profile working for you.

Why Your Pinned Post Deserves a Refresh

Pinning a post to your LinkedIn profile turns it into a digital billboard. It’s a statement about your brand, your priorities, and your value. But like any billboard, it becomes ineffective if it’s outdated. Regularly rotating your pinned content isn’t just about housekeeping, it's a core part of managing your professional narrative. Think of unpinning as a strategic move rather than a chore.

Here are a few key reasons to swap out that old pinned post:

• To Keep Your Profile Current: Your pinned post is the very first piece of content visitors see. If it’s promoting a webinar from six months ago, announcing a finished project, or highlighting an achievement that's no longer your latest win, it makes your profile look neglected. A current pinned post signals that you are active and engaged in your industry right now.
• To Reflect a Shift in Focus: Professional goals change. Last quarter, you might have been focused on hiring, so you pinned a post about your company culture. This quarter, your priority might be launching a new service or attracting leads for a specific product. Your pinned post should always align with your current objective. Unpinning the old post allows you to pivot your profile's narrative to match your new direction.
• To Spotlight Better, Newer Content: You just published an absolute gem - a post that sparked meaningful conversation, earned tons of engagement, or perfectly summarizes your unique perspective. It deserves the spotlight! Don’t let a legacy pin bury your new star performer. Give your best, freshest content the prime real estate it has earned.
• The Campaign or Event is Over: If you pinned a post for a time-sensitive event, like registering for a virtual summit, entering a contest, or taking advantage of a limited-time offer, it has an expiration date. Once that date passes, the post immediately loses its relevance. Unpinning it is an essential step to avoid confusing visitors and making your profile look outdated.

How to Unpin a Post from Your LinkedIn Profile in Seconds

The good news is that the technical side of unpinning a post is incredibly simple. It takes just a few clicks whether you're on a computer or your phone. Once you do it, the post isn't deleted, it simply returns to its original place in your activity feed, sorted chronologically.

Unpinning on a Desktop Browser

Most professionals manage their LinkedIn profiles from their computers, and the process is straightforward. Here’s how you do it:

1. Go to Your Profile: Log in to LinkedIn and navigate to your personal profile page by clicking your small profile photo (usually labeled "Me") in the top navigation bar and selecting "View Profile."
2. Find Your Pinned Post: Your pinned post is impossible to miss. It will be located at the very top of your profile in the "Featured" section and/or above your general "Activity." It will also have a small pin icon and the label "Pinned" right above the post's content.
3. Open the Menu: In the top-right corner of the post itself, you'll see a three-dot menu icon (...). Click on it.
4. Select "Unpin from top": A dropdown menu will appear. One of the top options will be "Unpin from top." Click it.

That's it! LinkedIn will automatically remove the post from its pinned position and it will fall back in line with the rest of your content. There’s usually a small confirmation pop-up at the bottom of the screen letting you know the action was successful.

Unpinning on the LinkedIn Mobile App (iOS & Android)

Managing your profile on the go is just as easy. The steps on the mobile app are almost identical to the desktop process.

1. Open Your Profile: Launch the LinkedIn app. Tap your profile picture in the top-left corner of the home screen, then tap "View profile."
2. Locate the Pinned Post: Scroll down slightly to your "Featured" section to find your pinned post. Just like on desktop, it will be at the top and clearly marked with the "Pinned" label.
3. Tap the Three-Dot Menu: Tap the three dots (...) icon in the upper-right corner of the post.
4. Choose "Unpin from top": A menu will slide up from the bottom of your screen. Tap "Unpin from top."

The post is now unpinned. You can refresh your profile to see that it has moved back to its spot in your activity timeline. It's a quick fix you can handle in seconds while waiting for your coffee.

Your Post is Unpinned. Now What?

Once a post is unpinned, it doesn't vanish into thin air. You still have a few options for how you manage that content moving forward, especially if it was a high-performer.

1. Let It Live On in Your Feed

For most posts, unpinning is all you need to do. The post reverts to its chronological place among your other activity, retaining all the likes, comments, and shares it earned. It will still contribute to the overall picture of your expertise and can be discovered by people browsing your profile's activity history. There's no need to delete it just because it's not in the spotlight anymore.

2. Edit and Refresh for Renewed Relevance

Sometimes, a post is evergreen in principle but needs a minor tweak. Maybe it links to a resource that has since been updated, or a project has passed a new milestone. You can click the same three-dot menu and select "Edit post" to update the text. You can’t change the image or video after publishing, but you can refine the copy, add a new link, or include an update to give it a second life. A new comment from you on the thread can also help bump it into the feed for some of your connections.

3. Delete with Caution

Deleting a post should always be your last resort. When you delete a post, it's gone for good - along with all its valuable social proof (likes, comments, views). So, when is it appropriate?

• It Contains a Major Error: If there's a serious factual error, a typo in a client's name, or information that is misleading and cannot be fixed with an edit, deletion is often the cleanest option.
• It's a Compliance or Privacy Issue: Sometimes you may be asked to remove a post by a client or employer, or maybe it contained sensitive information you've reconsidered sharing.
• The Content is Harmful to Your Brand: A post that seemed smart a year ago might not fit your brand today. If an old post misrepresents your current values or expertise, removing it might be best.

When in doubt, it’s almost always better to unpin than to delete.

The Art of the Pin: Strategy for What to Showcase Next

With an open spot at the top of your profile, you have a fresh opportunity to make a great first impression. The post you choose to pin should be a deliberate decision that serves your current professional goals.

Content That Makes a Great Pinned Post

• The Anchor Point Post: This is an evergreen "welcome to my profile" type of post. It introduces who you are, what you do, who you help, and what people can expect from connecting with you. It acts as a professional summary in a more engaging, narrative form.
• The Big Win or Announcement: Pinning a recent accomplishment is a powerful form of social proof. This could be a promotion, a feature in a publication, a major client success story, or a certificate you've earned. It instantly communicates credibility.
• The Ultimate Value Post: Which of your posts delivered the most value to your audience? It could be a how-to carousel, a video tutorial, or a deep-dive text post that solved a common problem. Pinning your most helpful content shows visitors that you are a generous expert worth following.
• The 'Current Goals' Post: If you're job hunting, pin a post about what you're looking for or your proudest work. If you're launching a newsletter, pin the post with the subscription link. If you're hosting a webinar, pin the registration page. Directly align your pinned post with your primary business objective.
• The Human Connection Post: A story about overcoming a challenge, sharing a lesson learned, or offering a behind-the-scenes look at your work can be incredibly powerful. These posts build trust and community by showing the person behind the profession.

Quick Tips for Choosing Your Next Feature

• Consult Your Analytics: LinkedIn provides basic analytics on post views, likes, and comments. Sort through your recent activity and identify which posts resonated most with your audience. Data can help guide your gut feeling.
• Prioritize Strong Visuals: Posts with a well-designed graphic, a crisp photo, an engaging carousel, or a dynamic video naturally draw more attention. Your pinned post is a visual handshake, so make it a good one.
• Check for Engagement: A post with existing comments creates an instant sense of community and dialogue. It shows new visitors that you're someone who actively engages with your network.
• Set a Review Reminder: Make it a habit. Set a calendar reminder once a month or once a quarter to quickly review your pinned post. Ask yourself: "Is this still the most important thing I want people to see?" If not, it's time for a change.

Final Thoughts

To sum it up, unpinning a post on LinkedIn is a simple action that opens the door to a much deeper strategy. By regularly curating what you feature on your profile, you ensure it remains a dynamic, relevant, and powerful tool for building your personal brand and achieving your professional goals. Don't let it become a digital museum of past achievements, make it a showcase of your current value.

Keeping your social content, especially on platforms like LinkedIn, fresh and strategic is a full-time job. It’s why we built Postbase - to make planning and scheduling your content less chaotic. With our visual calendar, you can see exactly what's going live and easily identify when it's time to swap out that old pinned post for a new star performer, all without drowning in spreadsheets.